Awarded by Anglia Ruskin University, UK
To excel in the field of marketing today as Product Managers, Brand Managers and Account Executives requires awareness and broad understanding of contemporary global business issues.
The Bachelor of Arts in Marketing prepares students with the a foundation in the principles of marketing that are primarily relevant to the Standards of the Chartered Institute of Marketing. Students will have understanding of marketing theory enabling them to analyse strategic market behaviour.
More importantly, it cultivates intellectual capacity to allow students to continue to develop and keep pace with a changing business environment.
Entry Requirements
- Pass STPM/ A Level with minimum 3 principals; OR
- Pass Foundation/Pre-University/Matriculation in related field; OR
- Pass SM3 UEC with grade B in 5 subjects; OR
- Pass Diploma in related field; OR
- Any other equivalent qualifications recognized by the Malaysian Government
International Students
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.
Programme Structure
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Business Environment | Managing People, Finance & Marketing |
| Learning & Skills Development in Business | Analysis of Business |
| Bahasa Kebangsaan A / B* | Moral / Islamic Studies* |
| Open Electives: | Open Electives: |
| Introduction To Business Law | Business in Focus |
| English for Study 1 | Web Design for Business |
| Year 2 | |
|---|---|
| Semester 3 | Semester 4 |
| Consumer Behavior | Marketing Communications |
| Marketing Management | Marketing Research |
| International Business | Information Systems |
| Research Skills | |
| Malaysian Studies* | |
| Year 3 | |
|---|---|
| Semester 5 | Semester 6 |
| International Marketing | Undergraduate Major Project 2 |
| Strategic Management | Internet Marketing & E-Commerce |
| Undergraduate Major Project 1 | |
| Open Electives: | Open Electives: |
| The Practice of Marketing | Business to Business Marketing |
| Marketing Consultancy | Strategic Marketing: A Contemporary Review |
| Retail Marketing | |
| Ethics & Governance | |
* Not applicable for international students
Career Opportunities
The business skill this degree provides enables you to consider a wide range of career options. However, the real value will clearly be gained by those looking to pursue a career in marketing.
