FELDA students receive Awards for Training and Higher Education (ATHE) Certification
Twenty five FELDA students from the Faculty of Design Innovation (FDI) and Faculty of Fashion and Lifestyle Creativity (FFLC) celebrated their conclusion of the Global University Campus programme in June at Malaysia’s High Commission in London.
During the programme, students were tasked to propose a rebranding and repositioning strategy for the Grand Plaza Hotel at Kensington, London. They were also instructed to compare and contrast the strategy with any typical English hotel on which they chose the Sheraton Park Lane Hotel.
An educational tour and visit to both the hotels was conducted to give students an in-depth understanding of the existing branding concepts. The tour involved a presentation of the trade and market analysis by staff of both the Grand Plaza and Sheraton Park Lane Hotel.
Applying the creativity they have learned throughout the semester into rebranding the hotel, Faculty of Fashion and Lifestyle Creativity students re-vamped the hotel staff attire for different departments for example, reception, service and kitchen staff. The objective was to aid customers in recognising which department they need assistance from. They also came up with innovative designs of the interior decoration for the reception, restaurant, rooms and bathrooms.
The final presentation of the designs and completion ceremony was attended by the Malaysia’s High Commissioner to London, His Excellency Ahmad Rasidi Hazizi; Limkokwing University Vice President, Brand Creativity and Talent Development, Dato’ Tiffanee Marie Lim; Limkokwing University Pro Vice Chancellor, Professor Cedric Bell and Limkokwing University London staff.
Other key guests included executives of the Grand Plaza Hotel: Chief Executive Officer, Mr. Mohd Jefri; Ms. Agnes Mierzwowicz, Residence Manager and Marketing Manager, Mr. Ranie Saidi and the award- winning Opera singer Marika Rauscher.
In response to their presentation, the High Commissioner of Malaysia to London, Excellency Ahmad Rasidi Hazizi complimented the students on the standard of their contribution to the programme which reflects positively to the Malaysian reputation.
Professor Cedric Bell congratulated the students on their achievement and spoke and how the Global University Campus has been successful to date. He acknowledged the aim of the University to expand its history of programmes devoted stimulating cultural and individual relations by inter-campus exchanges throughout the world.
The Global University campus programme exposed the students to Limkokwing University’s learning ecosystem and global networking opportunities.
Mohd Azharrudin Bin Md Rawi from the Faculty of Design and Innovation voiced his ambition to present the work he did in London to Malaysia. “I got the opportunity to expand photography portfolio. I hope to return to London and situate my career within the London photographic scene,” he said.
Bachelor of Arts (Hons) in Fashion & Retailing student Sharmaine Adriena Binti Shahhar said the programme gave her the chance to mingle with industry professionals.
“I feel so inspired and I really encourage my fellow students to take the opportunity to enrol for the Global University Campus programme as there is so much to gain from it,” she concluded.
Towards the end of the ceremony, the students received dual certifications from Awards for Training and Higher Education (ATHE) and the University. ATHE provides centres with a wide variety of qualifications including, but not limited to; administration management, business, tourism, law, computing and health and social care. It provides qualifications which enable learners to fulfil their potential and make a positive contribution to society both socially and economically.
