The Generasi Global programme exposes students to the competitive environments in different industries and a myriad of business cultures that the United Kingdom has to offer.
The Generasi Global programme exposes students to the competitive environments in different industries and a myriad of business cultures that the United Kingdom has to offer. The experiences gained and lessons learnt by 130 FELDA students over the semester culminated in the Global Transformation Project.
While studying students are introduced to the latest technology available so that they can be at the forefront of innovation and creativity. The objective is to produce exceptional individuals and careful planning goes into catering for each individual’s personal development through the Global Transformation Project.
London is a leading global city, with strengths in the arts, commerce, education, entertainment, fashion, finance, healthcare, research and development, media, professional services, tourism and transport all contributing to its prominence. It is one of the world’s leading financial centres and has one of the largest metropolitan area GDP in the world. Through this programme, students have a systematic and organised approach to:
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Explore the commercial and cultural benefits of heritage, history and tradition.
- Review the implication and impact of tourism on local economy, development, preservation and other social effects.
- How to capitalise and export British commercial success for global consumption.
- Written case study on market analysis and business proposals.
The 10 teams, each comprising of 13 students mounted their final projects on ground floor of the historic 18th century palazzo in London’s Piccadilly to meet the requirements of the programme. The exhibition installations replicated trade fair stands which promote each team’s project proposal for an ecologically sensitive product satisfying a novel future need, currently outside of society’s experience.
One of the student teams at the exhibition was Luscinex, a company that thinks ‘green’ (in every colour). They were inspired by the innovative exhibition centre built in East London by Siemens called ‘The Crystal’ which housed an interactive exhibition which educates and initiates awareness of the global ecological disasters and threats to future Earth.
Member of the team Hairul Azwan B Zakaria, a BA Digital Film & Television student said, “The Crystal, the future city exhibition gave us the initial platform for us to come up with our own product, where we reinvented the conventional shipping containers into innovative and creative exhibition spaces, where it can be easily transported and relocated for educational purposes. I am now exploring the idea of a mobile TV studio based on the same concept and want explore how a low cost public service based station can be established to broadcast educational content.”
Another group that exhibited their idea was Momentum, a company which developed a means of providing identification and contact details immediately obviating the need to laboriously spell and write them out when purchasing online or in other forms requiring them in cases of debit credit card applications. The technology has been researched from RFID systems which enable rapid scanning. Buoyed by the facts that by year 2020 a 55.3% proportion of the population will use smartphones to shop, and e-tail will increase proportionally. The product saves shopper’s time and money in its increased execution of transaction. Social media as a sales medium will develop in respect of the anticipated 750 million users.
Bachelor of International Business student, Muhamad Ikwan Siru Bin Abdul Johar Siru said, “Our innovative approach with the QR code based on the RFID systems could potentially transform the way we shop and purchase items, both conventionally and online. The idea really sparked some serious interest and our group was contacted by an entrepreneur in Malaysia and we are now in talks about how we can bring this project forward into actual development. I feel that my career got a serious head start and I am now preparing myself to actually consider starting a business of my own.”
The first, second and third prizes for effective creative translation and interpretation of the brief for human-centred, future-need determined product went respectively to Luscinix, Momentum, and Lucky-eight.
Other companies received prizes for a selection of positive characteristics: Navy for practicality; Enomagine for innovation; Warison for futurism; Pleu for most effective; Genesis for most dynamic; Tera for ecological benefit; Ace for creativity.
These assessments were based not only on the product but also upon the effectiveness of the means of promotion and research analyses, including the quality of the exhibition stand as the integral mode of their presentation and effective display of products’ functionally beneficial characteristics.
