As new creative innovative ways to communicate an idea, product or service continues, the greater is the demand for Creative Individuals in the graphic design and advertising industry.
The programme is a comprehensive course designed towards providing the relevant skills in acquiring knowledge and research, and applying them as solutions in the Advertising Industry. Our graduates are versatile, industry savvy, multi-skilled, multi-tasking individuals who are trained to succeed in the exciting glamorous world of advertising and graphic design.
Students are exposed to a wide range of graphics and visualisation techniques. This broad exposure enables students to focus on apply on real Industry projects. Students will have the added advantage of an entire semester of Practical Internship with the best and most renowned companies in the Creative Industries.
At the end of the programme, they will also be able to develop effective strategies for goal setting, time management and to execute design concepts to a professional standard. They will be the new generation of highly skilled creative innovative global workforce!
Entry requirements
Pass an ‘O’ Level or an equivalent qualification from a recognition institution by the local Ministry of Education.
Programme structure
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Creative and Innovative Studies | Visualization Techniques 1 |
| Drawing 1 | Advanced Creative & Innovation Studies |
| Fundamental of Design | Design Studies |
| Introduction to Computer Skills | Photography for Advertising |
| Introduction to Research | Computer Graphics for Advertising 1 |
| Communication & Study Skills | Principles of Advertising 1 |
| Year 2 | |
|---|---|
| Semester 1 | Semester 2 |
| Multimedia Presentation Techniques 1 | Typography 2 |
| Typography for Advertising | Copywriting Skills |
| Advertising 1 | Visualization Techniques 2 |
| Principles of Advertising 2 | Computer Graphics for Advertising 2 |
| Advertising Studio 1 | Advertising Studio 2 |
| Year 3 | |
|---|---|
| Semester 1 | Semester 2 |
| Art Direction | Practical Internship |
| Visualization Techniques 3 | Project Report |
| Computer Graphics Techniques | |
| Advertising 2 | |
| Advertising & Publication | |
| Entrepreneurship | |
Career Paths
Career opportunities are almost limitless as they would be well groomed to meet industry demands and as there is a growing demand for image building and brand consultants & designers. Among them are:
- Junior Art Director/Designer
- DTP Artist
- Advertising managers
- Production Assistant
- Junior Copywriter
- Junior account Executive
- Event Manager
- Brand Consultant
- Junior Marketing Assistant
- Digital imaging specialist
- Assistant Photographer
- Design Management consultant
- Market Strategy Researcher
- Design Education
- Advertising business entrepreneur and the list goes on.
