This programme aims at providing students with the practical skills and theoretical understanding in the field of Event Management. Students take core subjects in Event Management, Creative Production, Public Relation modules, Research, Leadership Skills and Competencies.
Students are encouraged to explore many new skills and techniques of management, so that when they are in their career life, they will be able to establish good networks to manage events successfully and recognized by organizations. In the final year, students are placed in organizations for internship to acquire the practical skills in Event Management.
Entry requirements
Pass an ‘O’ Level or an equivalent qualification from a recognition institution by the local Ministry of Education.
Programme structure
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Communication & Study Skills | Professional Communication Skills |
| Creative and Innovation Studies | Media & Society |
| Human Communication | Web Technology |
| Introduction to Business Management | Photography 1 |
| Introduction to Computer Skills | Event Operations |
| Introduction to Research | |
| Year 2 | |
|---|---|
| Semester 3 | Semester4 |
| Social Psychology | Communications in New Economy |
| Principles of Public Relations | Creative Production |
| Event Industry | Public Relations Writing |
| Desktop Publishing | Media Law |
| Venue Operations & Contracts | Food & Beverage Service |
| Year 3 | |
|---|---|
| Semester 5 | Semester 6 |
| Integrated Marketing Communications | Practical Internship |
| Principles of Entrepreneurship | Project Report |
| Managing Publicity and Media Relations | |
| Public Relations Campaign | |
| Corporate Event Management | |
Career Paths
- Event Manager
- Event Executive
- Program Manager
- Event Coordinator
