The equips students with a solid foundation in various business disciplines, focusing on marketing and communication concepts like communication and presentation skills, statistics, accounting and economics. Students are also taught critical marketing techniques that will enable them to discover opportunities and develop strategies.
The programme enhances its effectiveness by focusing on the individual development of each student. Expose to practical marketing problems and the developing of problem-solving skills are among the crucial features of the programme.
Entry requirements
Pass an ‘O’ Level or an equivalent qualification from a recognition institution by the local Ministry of Education.
Programme structure
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Creative and Innovation Studies | Business Mathematics |
| Human Communication | Principles of Marketing |
| Introduction to Business Management | Principles of Accounting |
| Introduction to Computer Skills | Business Economics |
| Introduction to Research | Concept of Organization |
| Communication & Study Skills | Legal Aspect of Business |
| Year 2 | |
|---|---|
| Semester 1 | Semester 2 |
| Principles of Entrepreneurship | Organizational Behaviour |
| Business Planning | Business Finance |
| Leadership Skills & Competencies | Retail Marketing |
| Marketing Communication | Business Ethics |
| Managerial Accounting | Business Statistics |
| Year 3 | |
|---|---|
| Semester 1 | Semester 2 |
| Principle of Marketing Research | Practical Internship |
| Marketing Management | Project Report |
| Internet Commerce | |
| Human Resource Management | |
| Theory of International Marketing | |
Career Paths
- Customer Service Executive
- Market Researcher
- Marketing Executive
- Public Relations Executive
- Promotions Manager
- Brand Management Consultant
