Phase 1 in Marketing
This programme aims to equip students with a solid foundation for various business disciplines, focusing on marketing and communication concepts in the following areas:
- Build tools: Exposure to communication and presentation skills, statistic, accounting, organizational behaviours and human resource management
- Marketing: Adapting techniques of marketing to enable them to discover opportunities and develop strategies to exploit them
- Individual development: Exposure to practical marketing problems, and developing the skills in solving practical marketing problems.
Alumni Profile
Crystal Koh
Branding and Communications Senior Manager
The first step is always difficult, but if you just get moving, you build momentum and you can improvise along the way. If you never take that first step, you will never do anything.
Career Opportunities
- Marketing Executive
- Advertising Manager
- Brand Manager
- Brand Manager Consultant
- Market Researcher
- Media Executive
- Creative Team Director
- Promotions Manager
- Advertising Production Manager
About the Industry
A form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.
Industry Partner
MICCI
MICCI and Limkokwing-MDI will collaborate to create a platform for Small and Medium Industries to…