This programme explores the fundamental aspects of animation using contemporary approaches. This course will equip the graduates with the fundamentals and principles of classical animation, which will serve as a solid foundation for every type, kind and style of animation. They will learn of the history, style and culture of animation as well as the scriptwriting, narrative and storytelling skills required throughout an industry production pipeline. Students will also explore digital animation techniques using 3D and vector-graphics software, video and special effects techniques for creating stunning visuals for their animated projects and the necessary writing skills for the research and development of animation. The outline of the programme concentrates on all stages of the production process similar to the workflow practiced by professionals from related industries. Students will undergo a series of hands-on professional training to develop their skills in an industry-based learning system.