Master of Arts in Fashion and Brand Management
Faculty of Fashion & Lifestyle Creativity
The first private Masters in Fashion in Malaysia, this groundbreaking programme offers a new academic route to advance the research and analysis of fashion as a cultural phenomenon.
Students will be challenged to explore the multidisciplinary theories and methodologies in the evolving field of fashion studies and contribute their own insights to its business and cultural development.
|Semester 1||Semester 2|
|Management||Consumer Behaviour Research|
|Marketing Management||Fashion Business|
|PR Campaigns in Fashion||Fashion Media & Marketing Innovation|
|Strategic Brand Management in Fashion Industry||Fashion Brand Marketing|
|Semester 3||Semester 4|
|Entrepreneurship in Fashion
|Strategic Visual Merchandising|
“The best thing about being at Limkokwing is that you get exposed to different cultures. This taught me that life has different people and situations and that I ought to be prepared to take on whatever and whoever came my way. And I pulled on closely to that.”
About the Industry
Fashion is a general term for a popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person. The prevailing style in behavior as well. The more technical term, costume, has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it.
L’Oréal Malaysia is collaborating with Limkokwing to develop diploma and professional…