For students who enjoy making things happen, event management can be a most satisfying career. Events happen every day and the professionally trained event manager is in high demand at all levels. A wide range of exciting and challenging activities await those who choose this career—celebrity events, rock concerts, sports tournaments, corporate functions, exhibitions, product launches, marketing promotions and road shows.
The emergence of event management as a professional skill is now recognised and needed by the fast growing service industry. Now is the time to explore an excellent career in the exciting world of event management.
Entry Requirements
Cyberjaya
- Pass STPM / A Levels with minimum 3 principals; OR
- Pass Foundation / Matriculation programme in related field; OR
- Pass Diploma in related field
- Any other equivalent qualifications recognized by the Malaysian Government
Students with a recognized Diploma in related field will be given advanced standing into the Degree programme.
Gaborone, Maseru
Pass an ‘O’ Level or an equivalent qualification from an institution recognised by the local Ministry of Education.
Advanced Standing:
- Pass a Foundation programme (minimum of 1 year), Pre-University or Matriculation programme in related field or discipline or any other equivalent qualification from an institution recognised by the local Ministry of Education; or
- Pass a Diploma programme (minimum at Year 1or Year 2) in a related field or discipline or any other equivalent qualification from an institution recognised by the local Ministry of Education; and
- In the instance of the above, credit transfers can be awarded by the Head of School or Programme Leaders based on individual cases through the inspection of results transcripts and course details (curriculum) in the related field or discipline from an institution recognised by the local Ministry of Education.
International Students
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.
Programme Structure
Cyberjaya
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Writing Skills for Communicators | Corporate Event Management |
| Event Operations and Industry | Global Marketing |
| Accounting for Managerial Decision | Public Speaking and Presentation Skills |
| Introduction to Web Technology | Communication in the New Economy |
| Public Relations Principles | Digital Photography |
| Corporate Communication | |
| Select One: | Select One: |
| Malaysian Studies | Moral Studies |
| Co-Curriculum 1 | Islamic Studies |
| Co-Curriculum 2 | |
| Year 2 | |
|---|---|
| Semester 3 | Semester4 |
| Venue Concept and Operations | Studies on Media Audiences |
| Media Law and Ethics | Event Consultancy |
| Strategic Marketing | Innovative Problem Solving Skills |
| Public Relations Writing | Global Advertising |
| Digital Imaging | Global Classroom |
| Elective: Select One | Elective: Select One |
| Dynamics of Small Business | Public Relations Management |
| Consumer Behaviour | Entrepreneurship |
| Select One: | |
| Bahasa Kebangsaan A/B | |
| Co-Curriculum 3 | |
| Year 3 | |
|---|---|
| Semester 5 | Semester 6 |
| Entertainment and Leisure Event Management | Conference and Exhibition Management |
| Event Impact Analysis | Dissertation |
| Sound and Video Production | International Public Relations |
| Public Relations Campaign | |
| Internship | |
| Elective: Select One | Elective: Select One |
| Advertising Process | Internet Marketing |
| Copywriting | Advertising Campaign |
Gaborone, Maseru
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Event Industry | Venue Operations & Contracts |
| Event Operations | Marketing Principles |
| Web Technology 1 | Computer Graphics |
| Writing Skills for Communicators | Public Relations Principles |
| Business Communication | Communication in the New Economy |
| Year 2 | |
|---|---|
| Semester 3 | Semester 4 |
| Corporate & Event Management | Project Management |
| Corporate Communication | Strategic Marketing |
| Consumer Behaviour | Public Relations Communication |
| Media Law & Ethics | |
| Elective Major (choose one): | Elective Major (choose one): |
| Dynamics of Small Business | Managing Publicity & Media Relations |
| Innovative Problem Solving Skills | Advertising Principles |
| Year 3 | |
|---|---|
| Semester 5 | Semester 6 |
| Event Impact Analysis | Conference & Exhibition Studies |
| Studies on Media Audience | Research Management |
| Public Relations Campaign | International Public Relations |
| PR Writing | |
| Elective Minor (choose one): | Elective Major (choose one): |
| Advertising Process | Internet Marketing |
| Entrepreneurship | Advertising Campaign |
| Strategic Marketing Communications | |
| Elective Major (choose one): | |
| Service Marketing | |
| Public Relations Management | |
| Copywriting | |
| Short Semester | |
| Internship | |
* Not applicable for international students
Career Opportunities
A Limkokwing degree programme enables the graduate to be versatile and to apply skills to meet a variety of challenges in event management.
A graduate can be employed as:
- Account Manager
- Campaign Manager
- PR Manager
- Media Manager
- On-Site Team Leader
- Talent Vault Manager
- Resource Manager
- Market Researcher
- Corporate Writer
