| Level | Beginner |
|---|---|
| Days | 5 |
| Duration | 30 hours |
Synopsis
Participants will be introduced to:
- The concept of a Brand
- Why brands MUST be managed
- Some important strategies on brand management
Outcome
- Identify the key factors influencing brand strategy
- Understand a systematic approach to brand building
- Design brand personality
- Naming and valuing brands
Intermediate and advance levels are available upon request
