Synopsis

This course concentrates on branding and the consumer for Graphic Designers. Understanding the process required for designing a holistic branding solution from research and analysis through to design, development and implementation.

Outcome

• Understand the meaning of branding and its relationship to Graphic Design.
• Apply the appropriate research and analysis required to the designing of brands.
• Recognise how design activities relate to the target audience and how they can be aligned to target those consumers.
• Represent visually those solutions that communicate formal and conceptual qualities to an intended audience.

Intermediate and advance levels are available upon request