Synopsis

Participants will be introduced to:

• Knowledge necessary to explore the personal characteristics and resources needed to profitably start and run a franchise business
• Concepts of entrepreneurship and the importance of franchise business within our free enterprise system
• Basics of planning, organizing, financing, starting, operating, and managing a franchise business venture

Outcome

• Describe the three types of franchising: trade name, product distribution, and pure
• Explain the benefits and the drawbacks of buying a franchise
• Discuss the right way to buy a franchise
• Outline the major trends shaping franchising

Intermediate and advance levels are available upon request