Public Relations is one of the fastest growing professions in the world. The profession has experienced an enhanced change in status over the years. The MBA in Communication and Public Relations programme will provide students with the high level of knowledge and the increased skills needed to succeed in this dynamic and expanding profession. In this programme, students will be able to explore the concepts and principles of management and also the roles of communication and public relation in organization including strategies, skills and functions. Besides that, the students will also look into the historical development, theoretical aspects and practical applications of the managerial process in their respective departments. They will be exposed to the ethical dilemmas faced by managers and the social responsibilities of businesses, especially during the issue, risk and crisis management.
Today’s public relations professional plays an important role in helping organizations reach their overall goals and objective. This course aims to further educate individuals who have completed related degree programmes to incorporate principles of research in areas of communications and public relations that will help students to achieve professional results in aesthetic design and cultural arts. These can be incorporated into communication and public relations to reach a broader audience.
Entry Requirements
- A minimum of a second class lower Bachelors Degree with honors from any recognized public / private universities by Government; OR
- Any other recognized qualification equivalent to a Bachelors Degree with a minimum of 5 years of working experience in the related industry.
Including
- Two letters of reference / recommendation provided by former or current employer or professor or Com-munity Leader
- International students shall posses a proficiency in English language with a minimum score of 500 for TOEFL (paper based), 6.0 for IELTS or English language as mother tongue or minimum score of 500 in GMAT
International Students
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.
Programme Structure
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Management | Managerial Economics |
| Managerial Accounting | Organizational Behaviour |
| Marketing Management | Financial Management |
| Quantitative Business Methods | Research Methodology | Strategic Management |
| Year 2 |
|---|
| Semester 3 |
| Public Communication |
| Organizational Communication |
| Practical Applications in Public Relations |
| Public Relation |
| Dissertation |
Career Opportunities
Graduates of this course will find opportunities as:
- Marketing Directors
- Advertising Agents
- Public Affair Advisor
- Managers
- Public Relations Directors
- Public Opinion Analysts
