The programme deals with various research topics around the question on how multimedia data can be managed effectively and efficiently in information systems. The Multimedia Management programme provides non-business graduates who are in management positions, or who aspire to be in management positions, with contemporary management skills and knowledge in their areas of responsibility. The programme is designed for those who have a passion for multimedia from variety of disciplines, including art, computer science, film-making, entrepreneurship and engineering.

The MBA in Multimedia Management equips students with the essential management knowledge and an appreciation of the latest technologies much broader than their initial specialization. Students undertaking this programme will study on the creative aspects of multimedia design, production and project management. This programme is aimed at students from a variety of background and experience who wish to further their understanding and skills in multimedia, web design and production without concentrated emphasis on technology – related issues. This degree provides students with design and specialist skills for digital media, underpinned by a thorough grounding in multimedia production. Graduates may typically find employment in web and multimedia design and development, digital media industries, consultancy, teaching and research.

Entry Requirements

• A minimum of a second class lower Bachelors Degree with honors from any recognized public / private universities by Government; OR
• Any other equivalent recognized qualification

Including

• Two letters of reference / recommendation provided by former or current employer or professor or Com-munity Leader
• International students shall posses a proficiency in English language with a minimum score of 500 for TOEFL (paper based), 6.0 for IELTS or English language as mother tongue or minimum score of 500 in GMAT

International Students

For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.

Programme Structure

Career Opportunities

Graduates may typically find employment in web and multimedia design and development, digital media industries, consultancy, teaching and research, such as:

• Project Manager
• Creative Director/Multimedia
• Director
• Graphic Designer/Multimedia
• Designer
• Multimedia Developer
• Contents Developer
• Instructional Designer