Synopsis

The aim is to introduce students to the principles of package design. The need to enclose products within a containing device for protection, transportation and presentation purposes calls for specific research, conceptual and production values. This course addresses the different materials and forms of packaging design as well as considering the economic, environmental and sustainability issues associated with packaging. This is a project-based course that explores and experiments 3D form. Practical design interaction that encourages students to recognise, through visual research, and interpret visual form and function as related to packaging.

Outcome

• Recognise and visually interpret 3D forms related to packaging
• Demonstrate understanding of packaging as a form of on-the-shelf advertising
• Analyse and recognise branding in relation to packaging
• Incorporate the principles behind creative thinking and generating original ideas
• Investigate and analyse a packaging issue in relation to a defined market for a specific target group or client
• Explore multiple points of view in terms of economic, environmental and social issues in designing a package

Intermediate and advance levels are available upon request