HRDF Claimable
| Level | Beginner |
|---|---|
| Days | 5 |
| Duration | 30 hours |
Synopsis
- Embrace techniques and marketing applications with specific reference to the marketing mix
- Cover areas such as Internet Marketing, Ecommerce, E-tailing, E-auctions, Email Marketing, Text Messaging as a Marketing Tool, new generation mobiles, audience measurements and metrics, payment on line and limitations (data protection, spamming etc)
Outcome
Upon completion of this course, participants will be able to:
- Ensure e-Marketing activities are leveraged for maximum marketing benefits
- Draw new e-Models which could be used in a marketing plan
- Advise on the impact E-Marketing has on each element of the marketing mix
- Demonstrate an understanding of the importance of resource budgeting
- Draw up an outline E-Marketing Plan which integrates online and offline control mechanisms
Intermediate and advance levels are available upon request
