Synopsis

• Focus on developing a critical framework which can be applied to advertisements in all media
• A study of advertising concepts in copywriting and how to generate creative and effective writing
• To create awareness regarding the rules and regulations that govern the practice of advertising locally and globally
• Participants will have an overall understanding of the relevance of ethics and honesty in the practice of advertising as opposed to purely relying on media professionals’ judgments
  

Outcome

• To enable participants to develop copywriting skills for all media
• To understand the role of writing for advertising in industry
• To gain knowledge of copy development process in print and cyberspace
• To be aware of common mistakes in copywriting

Intermediate and advance levels are available upon request