The inaugural MSC Malaysia Kre8tif! Digital Content Conference, organized by the Multimedia Development Corporation Sdn Bhd (MDeC), was held at the Royale Chulan Hotel in Kuala Lumpur recently.

The three-day conference featured local and international luminaries of the creative industry who gave talks as well as conduct technical masterclasses for local multimedia professionals. This culminated in the MSC Malaysia Kre8tif! Industry Awards held on the final night which saw proud Limkokwing students walking off the stage clutching two awards won under the Games (Student) category for Best Visuals and a Special Mention for their entries titled ‘Smog Busters’ and ‘Totem Mania’ respectively.

The Kre8tif! Industry Awards aim to recognize the excellence of local professionals for their contribution to the creative industry in the areas of digital arts, VFX, games and emerging idea.

Smog Busters
The setting for ‘Smog Busters’ takes place in Kuala Lumpur in the not too distant future of the year 2015. Kuala Lumpur plunges into darkness when it’s suddenly engulfed by a wave of thick haze, forcing an elite force to be formed to help combat the crisis. The elite force is made up of none other than our very own Polis Diraja Malaysia, as well as scientists of the ‘Anti-Haze Project’ who are collectively known as the ‘Smog Busters.’

Players will learn scientific facts such as the process of purifying the ozone of air pollutants (smog) after playing the game.

‘Smog Busters’ team members:
Bryan Ong Kuan Ting - BSC (Hons) Games Technology
Umar Mochtar bin Baharuddin - BA (Hons) Games Art Development
Joseph Gan Kwang Seng - BSC (Hons) Games Technology
Lim Chiou Chow - BA (Hons) Games Art Development
Noorul Hassan Faizal Nasser - BA (Hons) Games Art Development

Totem Mania
Totem Mania is a 2D game created using XNA C# for the PC and Xbox 360 platforms. Inspired by such classic hits as Super Mario, Chip and Dale: Rescue Rangers and Little Big Planet, Totem Mania revolves around the theme of friendship and requires two players to work together to overcome the obstacles they will face in the game. Totem Mania consists of three unique levels where players will venture from the Caves in the Amazon, to the Paddy Fields in Malaysia and the Desert in the Grand Canyon. As players progress through the levels, the difficulty increases in terms of coordination between players (e.g. the timing of jumps), puzzles and obstacles they will encounter.

‘Totem Mania’ team members:

Plentiful Lee Thin Guan - BSC (Hons) Games Technology
Umar Mochtar bin Baharuddin - BA (Hons) Games Art Development
Joseph Gan Kwang Seng - BSC (Hons) Games Technology
Bryan Ong Kuan Ting - BSC (Hons) Games Technology
Adrian Khor Jer Woei - BA (Hons) Games Art Development
Ahmad Mudhakkir bin Zainal Abidin - BSC (Hons) Games Technology
Akila Sella Hennedige - BA (Hons) Games Art Development
Nicholas Shanafelt - BA (Hons) Games Art Development

Creative luminaries in attendance
Some of the big names who flew into KL especially for the conference include: John Stevenson, Director of Kung Fu Panda; Henry LaBounta, Chief Visual Officer of EA Sports; David Abramowitz, veteran writer and producer; and Eric Rollman, President of Marvel Animation.

MDeC did not forget to engage local minds and talents to share their thoughts and opinions on the industry, with Zainir Aminullah, Executive Director of Astro Entertainment Sdn Bhd and Hj Burhanuddin Md Radzi, Managing Director of Les’ Copaque Productions Sdn Bhd among the various local players at the conference. The latter is more well-known for their 3D animated film, Geng: Pengembaraan Bermula which was a big hit in local cinemas.

For more info on the Kre8tif! conference, please visitKre8tif!.