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Youngest Asian creative director

The complex multi-level, high-pressured world of advertising was exactly what he needed. It was the catalyst he needed to bring his many skills to the fore. He explored, and he experimented from print to the electronic medium.

The ideas poured out of him. His hands worked hard to keep up with his brain. He astounded his employers. He stunned the clients with the diversity of his talent.

He entered the advertising industry as an illustrator and within a short span of time rose to become Creative Director of one of the world's largest international networks, making history as he assumed the role. He was the youngest to hold the position. He was also the first Asian, a significant fact because the industry was dominated by foreigners. What made the appointment a remarkable feat was that it was a regional one as well.

He was in his 20s when he was made Creative Director. From this one can deduce the enormous energy and passion that would move him to greater heights in the years to come. While he worked he also became aware of the huge potential the industry had and was appalled by the lack of opportunity for local talent.

From his own experience he knew it was not easy for others to achieve what he had done. He found it easy to do what he did because he enjoyed his work. He found pleasure in the many projects he worked on and never minded the many hours of work and the long hours he kept every night.

But he became restless and dissatisfied with the foreign-dominated environment. He had strong views about the region and how the advertising should be presented to address the various cultures and markets. Being the sole Asian voice in a business dominated by foreigners he could not project his ideas strongly. He decided to leave as he also felt he had a lot to contribute to anchor a strong Asian presence, using local talent. It was time to set up his own agency. Another door opened. Another chapter began.