About Branding

The President of Limkokwing University of Creative Technology, Professor Emeritus Tan Sri Dato' Dr Lim Kok Wing, often inspires his students with words of wisdom. Even alumni remember the many pieces of advice given.

Over the years, the mentor and educationist extraordinaire has imparted not only creative skills but also uplifting words to his students from more than 90 countries. These words still echo in the recesses of their minds, words such as:

  • When it’s done well, design adds a sense of value and quality to the product. It creates identity and connectivity. It makes a statement that makes people want to buy. After all that is said and done, it’s design that makes a product a brand.
  • Going forward as a nation, we muct be much more imaginative in the way we think, and much more inventive in the way we create our products, and certainly much more creative in the way we build our brands.
  • We must succeed in creating more products the world wants to use and more brands the world wants to own. To succeed, we must be prepared to compete with the best in the world, and that means we must become one.
  • Branding must be built on what is true. It is truth well told. It cannot run on empty. It cannot sustain on hype or advertisement.

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