About Communication

The President of Limkokwing University of Creative Technology, Professor Emeritus Tan Sri Dato' Dr Lim Kok Wing, often inspires his students with words of wisdom. Even alumni remember the many pieces of advice given.

Over the years, the mentor and educationist extraordinaire has imparted not only creative skills but also uplifting words to his students from more than 90 countries. These words still echo in the recesses of their minds, words such as:

  • To be a good communicator, you must first be a good listener. If you don’t listen, you wouldn’t know what people are thinking. You wouldn’t know what they are like or what their frustrations are. How then are you going to arrive at solutions? But if you listen, you will be able to respond to their concerns, their fears, likes and dislikes. You will connect.
  • Sometimes, you may want to be clever in your message, but if the target audience do not understand then you have not succeeded.
  • Be honest about the message you wish to convey, be honest about your intent for communicating the message and execute everything with a honest heart. That’s the key to being original.
  • As a communicator, you must start by wanting to give the audience something they would find meaningful. And then communicate this to them in a manner that they would understand and appreciate quickly.

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