BA (Hons) in Fashion & Retailing
Faculty of Fashion & Lifestyle Creativity JBT/BPP (R/214/6/0020)4/2016
This course is specially designed to upgrade the students' skills and knowledge to help them excel in the fashion industry. It enables them to be more creative, progressive, and able to evaluate and respond to fast-changing fashion trends. Skills and knowledge in the fashion field are crucial, for it can determine placement for industrial training which can also lead to career openings in the high-end market.
These insights will be conveyed to students; stressing and emphasising the basic structure and principles of the fashion industry. Competencies gained will equip students with the ability to engage in fashion merchandising, retailing and display using their individual expertise and creativity.
The main objective of this programme is to ensure that graduates excel in the fashion design business and industries related to it. Due to changes in fashion trends, technical skills are always needed to upgrade the productivity of industries. Those who possess the necessary skills and knowledge will always be in demand.
Online Marketing Manager
“Everyone has a different path. You need to make sure that you do not let other people define it for you. Do what makes you happy.”
- Fashion Mechandiser
- Fashion Buyer
- Fashion Writer / Editor
- Fashion Promoter
- Marketing Consultant
- Retail Manager
- Retail Display Artist
About the Industry
Fashion is a general term for a popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person. The prevailing style in behavior as well. The more technical term, costume, has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it.
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