This program aims to equip students with a solid foundation for various business disciplines, which focuses on marketing and communication concepts in the following areas:
- Business tools: exposure to communication & presentation skills, statistics, accounting, organisational behaviour, human resource management, and economics;
- Marketing: adapting techniques of marketing to enable them to discover opportunities and develop strategies to exploit them; and
- Individual development: exposure to practical marketing problems, and developing the skills in solving practical marketing problems.
Our graduates are well equipped with both theoretical and practical knowledge in the specialised area of marketing. Apart from this, they are competent in IT as well. The business world cannot function without the right marketing executive. With our graduates who have all the right ingredients i.e. specialised knowledge, skills and behaviour, any employer can be assured of high quality experts.
Entry Requirements
Cyberjaya
- Pass STPM/A Level with minimum 3 principals; OR
- Pass Foundation/Pre-University/Matriculation in related field and pass SPM with 5 credits excluding religious and moral studies; OR
- Pass Diploma in related field; OR
- Any other equivalent qualifications recognized by the Malaysian Government
Students with a recognized Diploma in related field will be given advanced standing into the Degree programme.
International Students
For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.
Programme Structure
| Year 1 | |
|---|---|
| Semester 1 | Semester 2 |
| Introduction to Management | Principles of Marketing |
| Financial Accounting Fundamental | Microeconomics |
| Business Mathematics | Business Statistics |
| Computer Application for Business | Business Communication Skills 2 |
| Business Communication Skills 1 | Organizational Behaviour |
| Select One: | Select One: |
| Malaysian Studies | Moral Studies |
| Co-Curriculum 1 | Islamic Studies |
| Co-Curriculum 2 | |
| Year 2 | |
|---|---|
| Semester 3 | Semester4 |
| Marketing Research | Sales Management |
| Money and Banking | Managerial Accounting |
| Macroeconomics Analysis for Business | International Marketing |
| Fundamental of Entrepreneurship | Quantitative Methods |
| Select One: | Business Ethics |
| Bahasa Kebangsaan A/B | Directed Elective (Stream based) |
| Co-Curriculum 3 | Global Classroom |
| Year 3 | |
|---|---|
| Semester 5 | Semester 6 |
| Service Marketing | Product & Brand Management |
| Consumer Behaviour | Strategic Marketing Management |
| Retail Management | Academic Paper |
| Management Information System | Integrated Marketing Communication |
| Service Operation Management | Electronic Commerce |
| Open Elective | Supply Chain Management |
| Internship | |
Career Opportunities
Career prospects abound in marketing. A graduate can work in a small firm to establish its brand, help a multinational firm to maintain its brand image or climb the corporate ladder in an advertising agency. He or she can be:
- Marketing Executive
- Brand Management Consultant
- Market Researcher
- Promotions Manager
- Advertising Manager
- Account Manager
- Media Executive
- Advertising Production Manager
- Brand Manager
- Marketing Consultant
- Creative Team Director
