University Guidance

Professor Shameem binti Abdul Jalil is the Corporate Communications & Business Liaison Director of Public Investment Bank.

She holds a masters degree in Communications Planning from the University Of Wolverhampton, United Kingdom and a first degree from the School of Mass Communications UiTM, Malaysia. She was first employed by Maybank as Public Relations Officer where she served for 8 years and then moved on to Kumpulan Guthrie where she received a scholarship to pursue her master degree. Five years later, Public Finance employed her as the Senior Manager of Marketing Communications Division for seven years before she was absorbed by Public Bank as Director Corporate Communications and now serving the Investment subsidiary in her current position.

She has served on the Council of the Institute of Public Relations Malaysia as President for five years where she introduced and chaired the “Anugerah Kristal IPRM” to select exemplary Malaysian Public Relations projects. She has co-authored the first publication by the Institute on Exemplary Malaysian Public Relations Cases. Subsequently, the “Most PR Savvy CEO Award” was also introduced and chaired to select the most public relations savvy chief executive officer. To encourage quality reporting for newsletters, she took the chair for “The Best Newsletter Award” which was introduced in the year 2000.

To place on record the high standard of Public Relations practised among Malaysian leaders, she introduced the ‘World Class Public Relations In Practice’ publication intended to be a series beginning with Y.A.Bhg. Tun Dr. Mahathir Mohamad.

In 2005, with the support of a distinguished privy council led by D.Y.T.M. Raja Muda Perak, Raja Dr. Nazrin Shah, IPRM launched the first group of Accredited PR Practitioners in Malaysia.

She has presented many seminar papers on various topics relevant to Public Relations, Business Communications, Corporate Communications and Branding from an Asian perspective at local and international forums and conferences.

Shameem now also serves as the Chairman of the ASEAN Federation of Public Relations Organisations. She is also a member of the Malaysian Chapter of the International Association of Business Communicators and Adjunct Professor for Limkokwing University of Creative Technology.

Shameem now also serves as the Chairman of the ASEAN Federation of Public Relations Organisations. She is also a member of the Malaysian Chapter of the International Association of Business Communicators and Adjunct Professor for Limkokwing University of Creative Technology.