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Dato′ Sri Farid Ridzuan

CEO, Media Prima International

Dato′ Sri Farid Ridzuan is the Group Chief Executive Officer of Television Networks, Media Prima Berhad and the Chief Executive Officer of Media Prima International business division.

Dato′ Sri Farid Ridzuan is the Group Chief Executive Officer of Television Networks, Media Prima Berhad and the Chief Executive Officer of Media Prima International business division.

Since his appointment as CEO of Sistem Televisyen Malaysia Berhad, or TV3, (Malaysia´s Number One free–to–air television network) in 2002, he has been instrumental in leading the Group′s new management team and turning around TV3´s image and profitability.

A student of international business, Farid has always maintained an inclination towards global markets and new market opportunities.

After obtaining a Diploma in Business from UITM , he completed his Bachelor′s Degree – Bachelor of Business Administration (BBA) Marketing (Major) / BBA Management (Minor) at Western Michigan University, Kalamazoo, Michigan – and later pursued his Masters in Business Administration (MBA) in International Business at US International University, San Diego, California.

Farid has in–depth experience in strategic marketing and business development. Prior to joining TV3, he was the Executive Director of Leo Burnett Advertising Sdn Bhd (LBKL) where he oversaw the expansion of the company´s business into three additional subsidiaries. During his tenure, LBKL charted the fastest new business growth in the region among the Leo Burnett network.

His earlier posts include serving as the Asia Pacific Managing Director of Acxiom Asia Limited, and he has held several strategic marketing and business development responsibilities in Celcom, Kodak, DHL and Land & General.

As a leader, he is known for his support towards employee empowerment, recognition and development. Well–noted for his marketing achievements, Farid has spoken at several regional conferences in Hong Kong and Singapore.

A dynamic sportsman and avid football fan, Farid plays golf, basketball and tennis. During his earlier UiTM days, he represented the college in basketball, hockey and cricket.

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