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Digital Marketing

Faculty of Business Management & Globalization

Duration : 4 Months (16 Weeks)


Total Hours : 48 Hours (3 Hours per week)



Synopsis


Internet technology has changed the way brands and businesses strategize their marketing plans. Digital marketing campaigns are becoming more prevalent as well as efficient as digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of going to physical shops. Digital Marketing is designed to expose participants on how to navigate contemporary and emerging E-collaboration and social networking platforms and develop better understanding of integrated marketing strategies using new media communication methods.



Outcome:


At the end of this course, participants will be able to:



  • Gain proficiency / exposure in various types digital media used in marketing efforts.

  • Navigate contemporary and emerging E-collaboration on social networking platforms.

  • Understand the fundamentals of digital media and human-computer interaction in marketing.

  • Develop a deeper understanding of strategic marketing, integrated marketing communications, the role of marketing research, and new media communication.

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