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Advertising Design

Synopsis


The course gives participants an opportunity to review and develop their creative/design processes, as relates to advertising design. The course familiarizes participants with typical advertising brief in the form of exercises. These exercises are used to develop visual communication skills relating to advertising design and as raw data for process analysis. The group discussion sessions provide a forum in which opinions, strategies, methods, techniques and developing processes may be tested. Participants are required to submit a testimonial reviewing and assessing their processes and their analysis over the course period.


Outcome


Upon successful completion of this course, students will:



  • Better understand on their own creative process as related to advertising design.

  • Have a better understanding on analysis of the creative process outcomes.

  • Acquire basic advertising communication craft skills such as copywriting, layout/media strategy, art direction and visualizing.


Intermediate and advance levels are available upon request.

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