Writing for Public Relations
Faculty of Communication, Media & Broadcasting
- Participants will learn the function of public relations & corporate writing as well as the basic planning to write well
- This unit examines the requirements for planning and producing written documents in public relations practice
- It develops participant’s abilities to write effectively for different audiences and occasions
- They will be given considerable practice in writing introductory paragraphs and handling direct and indirect quotations
- Participants will be able to write press releases for print and electronic media
- They will be able to write feature stories, incorporate speech writing, planning and designing for newsletter
- Participants will further understand the role of public relations practitioner in a company
- Participants will also have a hands-on experience on public relations writing methodology
Intermediate and advance levels are available upon request.
Parjit S. Randhawa
Deejay, Traxx FM
As a radio presenter, your listeners are your boss and you cannot afford to make any mistakes on-air because every second is money. In addition, you have to have good rapport with your colleagues because you need to develop a strong team that will help one another.
About the Industry
Broadcasting (Radio & TV) plays a very important role in mass media. It consists of radio and television stations and networks that broadcast original content or acquire the rights to broadcast already produced television and radio programmes. Whether it is economy, politics, science, health, sports, entertainment and etc., the broadcasting industry is a powerful medium to communicate with the masses.
With the shouts of Merdeka resounding throughout towns and villages in 1957 - the year of Independence,…