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Writing for Public Relations

Faculty of Communication, Media & Broadcasting

Synopsis



  • Participants will learn the function of public relations & corporate writing as well as the basic planning to write well

  • This unit examines the requirements for planning and producing written documents in public relations practice

  • It develops participant’s abilities to write effectively for different audiences and occasions

  • They will be given considerable practice in writing introductory paragraphs and handling direct and indirect quotations


Outcome



  • Participants will be able to write press releases for print and electronic media

  • They will be able to write feature stories, incorporate speech writing, planning and designing for newsletter

  • Participants will further understand the role of public relations practitioner in a company

  • Participants will also have a hands-on experience on public relations writing methodology


Intermediate and advance levels are available upon request.

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