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Ahmad Gasm Elseed Magbool

Ahmad Gasm Elseed Magbool

Restaurant Owner, 2018
MBA in Project Management

“If you want to be the best, you have to be a Limkokwing graduate, and that is why I chose Limkokwing.”

06 March 2018

Limkokwing Alumni Open Malaysia’s First Sudanese Restaurant

Ahmad Gasm Elseed Magbool, 25, runs Malaysia’s very first Sudanese restaurant, AlMohtaram House in Cyberjaya, with the aim of one day exporting the brand worldwide.

Ahmad first came to Malaysia from Sudan back in 2011 to gain his degree in Architecture at Limkokwing University of Creative Technology.

He graduated in 2015 and went on to complete an MBA in 2017, also at Limkokwing.

“If you want to be the best, you have to be a Limkokwing graduate, and that is why I chose Limkokwing,” he said when asked how he decided where to study.


Sharing Sudanese Culture

Ahmad and his brother Kamal Gasm Elseed Magbool opened AlMohtaram House in 2016 with the intention “to share the culture and food of Sudan to all the people here in Malaysia and around the world”.

It is the first Sudanese restaurant in Malaysia, and the brothers found it a challenge to get customers try their food initially.

“After we opened this restaurant we realised that no one here really knows about Sudanese food so in the first six months we started off by giving free meals to our customers. They liked it and kept coming back,” he said with a smile.

The young restaurateur said that he gained invaluable insight from Limkokwing’s multinational environment, which gave him the confidence to start his business.

“When I came to Malaysia, I had no idea about other cultures like the Malay, Indian, Chinese, Arabic, Yemeni – I just met them here in Limkokwing when I did my Degree and Masters and I learned a lot about these cultures.

“When I opened this restaurant, I felt like I can deal with them; I can talk to them; I know everything about their culture and I want them to know about my culture too.”

He even learned simple phrases from a number of different languages, which he uses to entice customers from different countries.


“Because of Limkokwing, I know all these cultures – there are 30,000 people from over 150 countries, all in this one place,” he said.

Passion for Cooking

Ahmad found that he had a knack for cooking only when he came to Malaysia in 2011, as it dawned on him that he had to purchase every meal.

“There was no one to make food for me and I had to buy. So I tried to remember how I can cook this and that. I even went on YouTube to find recipes. As days went by, my friends were saying it was the best food they had tasted,” he recounted.

The turning point for the brothers, however, was during Limkokwing’s 2013 Cultural Night when thousands of people from across the globe gave positive feedback to the food they prepared.

“I remember that in 2013, it was my first time attending the cultural night at Limkokwing to cook some Sudanese food for them.

“I cooked for them and since that day, I thought, I have to create a place for all these people to come and taste this food,” he said.

Al-Mohtram House has since flourished, even hosting VIP guests like the Ambassador of Sudan and officials from the Sudanese embassy.

Future Plans

Ahmad and his brother have big plans for the AlMohtaram House brand, starting with the second branch in Kuala Lumpur and, eventually, expanding worldwide.

“Our future plan is to open a new branch in KL – that is going to be very soon. Inshallah. After that maybe East Malaysia and other Asian countries, maybe around the world.

“Anyone who comes and tastes the Sudanese food here will say it’s the best Sudanese food they’ve had. Just come and try – you will like it as well,” he said.

Alex Sin

Alex Sin

Associate Director of International Development, Limkokwing University of Creative Technology, 2009
Bachelor of Arts (Mass Communication) in collaboration with Curtin University of Technology, Australia

I loved Malaysia from day one. Everything just seemed to click right for everything I was doing or involved in.

12 September 2009

Big Man on Campus

Written by Sharina Ros Kamal

Donned in black, Alexander Sin can be seen walking around the campus with long and hurried paces. As the Associate Director of International Development, Limkokwing University of Creative Technology, Alex always finds himself occupied and busy with a hundred things waiting to be settled. Sharina Ros Kamal tells his story.

Whenever Alexander Sin, or Alex as he is known to his friends, finds time left after dedicating it to work, he spends it in the gym or the kitchen as keeping fit is important to him. Apart from that, his time is pretty much used to focus on his career.

“I had to spend months abroad and in 2007 I only spent four months in Kuala Lumpur,” said Alex, who described Limkokwing University as the hottest campus for the hottest careers. Limkokwing University, according to Alex, has given him the right footing and the right learning platform for any and all students.

Graduating in 2003 and majoring in Advertising and Journalism, Alex received two awards during his time on the campus: the Young Achievers Award in 2001 and prior to that, the Publicist Mauritius 2001 in which he was nominated for the best radio commercial in the National Anti-Smoking Campaign.

Alex decided to pursue his career at his alma mater immediately after his graduation, having experienced for himself the changes that the place can bring while studying here. “Limkokwing University opened up the world for me. Before that, I was quite a reserved person,” says Alex.

Always wanting to be creative, his current job is a constant opportunity for him to flaunt his imaginative side, allowing him to use his talents on a variety of platforms. Not only is he allowed to be creative in one narrow field, but he is encouraged to spread his abilities to all other aspects of work, as Limkokwing University allowed him to be the man he wants to be.

To date, Limkokwing University has a global student population of 30,000, coming from countries from every continent of the globe – Europe, the Americas, the Middle East, South Asia, East Asia, Southeast Asia and Africa – we’ve never been any bigger, and we won’t stop growing anytime soon.

Alex added, although the university is an educational institution, it is unique in the sense that it is also an integrated business hub. As an employee, he deals with everything ranging from events to advertising, video editing, sound production and many more.

Suffice to say, he has a lot of fun experiencing and gaining knowledge.

The expansion of the university is something Alex is extremely proud of. Within two years, the university grew to an astonishing 12 campuses in eight countries, and according to Alex, although the university had foreseen some expansion, the scale of its growth in current years had been beyond expectations.

“To date, Limkokwing University has a global student population of 40,000, coming from countries from every continent of the globe – Europe, the Americas, the Middle East, South Asia, East Asia, Southeast Asia and Africa – we’ve never been any bigger, and we won’t stop growing anytime soon,” said Alex. For Alex, the radical expansion of the university is his biggest personal achievement.

I’d want one day to win an award as part of an international agency or perhaps even to be the most successful advertising person.

His greatest challenges lie in meeting the expectations of his boss, Professor Emeritus Tan Sri Dato Dr. Lim Kok Wing, an inspiring visionary with high expectations of his employees, his university, his country and himself. His leadership and his ambitions can sometimes appear demanding to many, but Alex admits that despite the stress of those situations, each of them have trained him to be confident and decisive.

2009 marks the sixth year of his service for the university ever since he graduated, and he does not expect to switch lanes just yet. His hopes, as always, remain just as high.

“I’d want one day to win an award as part of an international agency or perhaps even to be the most successful advertising person,” muses Alex. Alex’s future plans are also well entwined into the education industry.

Not content with complacency, Alex is planning to take up a Master’s Degree in the future. Although he reckons that getting his mind back into the frame of studying after taking a five-year break to work may not be easily, Alex is still determined to pursue it as continuous education is crucial to survival in the professional sector.

Born in Mauritius, the multi-racial environment in Malaysia is not alien to him for the heavenly island is really no different from Malaysia itself. “I loved Malaysia from day one. Everything just seemed to click right for everything I was doing or involved in, “said Alex who also admitted that there are plenty of opportunities in Malaysia, waiting to be grabbed. Smiling happily, it is obvious that this man does not only love Malaysia, but is in love with his job too.

Ali Al Mouazen

Ali Al Mouazen

Filmmaker, 2017
BA (Hons) in Digital Film and Television

"Limkokwing University gives chances for youth to burst out their abilities, and stretches their skills to be creative and influence their goals. It made me more mature about the industry and gave more confidence to show the world how creative I am.”

09 November 2017

Ali Al Mouazen is an award-winning film director, editor, photographer, and director of photography whose films have been nominated at many festivals around the world. He believes to succeed as a director and editor in the vast competitive film industry one has to possess true humility and integrity.

His passion for film was sparked at a young age when he used to watch his father work. “My father was a photographer and I used to tag along with him to see how he created beautiful images out of nothing. As years went by, he taught me how to be an editor.”

Learning the tips and tricks of editing and photography from his father was a very important period of Ali’s life, because that is when he grew an appetite to actively pursue filmmaking. He draws inspiration from Akira Kurosawa, filmmaker and editor who believes a good director is a great editor.

Born in Kuwait, Ali moved to Syria and studied until he finished high school. Right after graduating he began working at Can Studios. Due to strife in Syria, Ali moved to Malaysia in 2012 to pursue Bachelor of Arts (Hons) in Digital Film & Television at Limkokwing University.

It was at Limkokwing where Ali had the opportunity to explore different kinds of projects that he said enriched his mind and raised his awareness on what he really wanted to do in life.

“I accomplished a lot during my studies in the University. From 2013 to 2015 I wrote, directed and edited about sixteen short films and television commercials.”

Some of his short films include Fortuna, Puppets, Prevision, Shadow of a Snake, Silent Minds, Identity, Paradox, Psyche and Empty Chairs. He made a corporate video about baseball in Malaysia and a television commercial for the International Baseball Tournament.

In 2015, some of Ali’s short films were nominated and selected for various festivals around the world.

His film ‘Psyche (The lady with the red hat)’ won the 11th Mini Film Festival in Malaysia. The same film was nominated at the Multiverse Film Festival USA and selected at India’s Goa Short Film Festival.

‘Who you are’ short film was selected in Austria at the Golden Diana Awards and twice in USA’s Clean Short Film Festival, and the Olive Tree International Storyteller Film Festival.

‘Who you are’ and ‘Paradox’ short films were nominated at the CDEMF Chengdu Environmental Protection International Micro Film Festival in China.

When asked about his greatest achievements Ali said, “Accomplishments that I’m most proud of are ‘My Shadow and I’ short film which was screened in Opera House in Damascus. I did an advertisement titled ‘Cham Wings Airlines’ for Watchtower. My short film ‘The Forgotten’ won best editor prize at TheModcon London Film Festival 2017.”

Apart from short films and television commercials, he shot three music videos in 2015 and 2016.

Ali applauded the experience he got at Limkowing University, because it enhanced his skills in writing and creative editing styles. “Limkokwing University gives chances for youth to burst out their abilities, and stretches their skills to be creative and influence their goals. It made me more mature about the industry and gave more confidence to show the world how creative I am.”

Currently, Ali is freelancing and working on his clients’ advertisements, video clips, documentaries and short films.

With the accolades he has packed under his belt, Ali defines success as being able to influence and make people happy with things one loves to do.

His advice to students was, “Get out of the box and make sure that your projects are proper enough to enter a film festival. Editing is a very good way to be creative. Try to make connections.”

Ali Hussein Olaik

Ali Hussein Olaik

Marketing Executive, 2017
Bachelor of Arts (Hons) in Industrial Design

“The world has its ups and downs, but human nature has proven that people are fond of developing and improving their standards”

10 April 2017

Ali Hussein Olaik: Marketing Executive

Ali Hussein Olaik was inspired by entrepreneurs from around the world and discovered his passion for business and marketing while he was still in school.

He was working in Dubai when he began to feel the urge to travel and fulfil his need to acquire his degree.

“After doing some research and relying on word of mouth, I decided that Limkokwing Malaysia was a great destination,” he said. “I can happily say that it was the best decision I have ever made.”

He then enrolled under the University’s Faculty of Business Management & Globalisation and pursued his Bachelor of Business (Hons) in Marketing at Limkokwing University before graduating in September 2014.

During his studies, he achieved good grades enabling him to impress his future employers and leading him to a successful career.

“I respect and admire all those who take risks and have a story to share,” he said about pursuing his career in marketing.

“In high school, we were given the choice whether to go for science or commerce,” he added. “I chose commerce.”

He chose that path, because he had his own insight in how to conduct his business while building relationships with other professionals in the global market.

His career took off when he began his internship as a junior marketing executive for a real estate broker.

“I figured how things are done in the industry and built the skills and experience to move to where I am now,” he said.

He has built numerous connections with other successful professionals who have helped and mentored him over the years.

“They have helped me gain the skills and confidence needed to achieve greatness in my field of work and showed me that the sky is the limit,” he said.

He is currently working as a Marketing Executive at Tiger Group, a real estate development based in Dubai. The company is one of the largest development and construction business in the United Arab Emirates that operates from Sharjah and Dubai.

Dubai is one of the busiest business portals and a major crossroad to all the world’s trade. It is constantly building new landmarks and is highly competitive with the rest of the world. This results in constant change with new standards being established.

Ali is currently working to integrate the company’s website and develop it further to enable his company to exceed its competitor and stand out.

“I am working on a building a transparent social media interactive platform,” he said while adding that he is also developing more marketing solutions to improve his company’s image.

Being in a highly competitive business environment, his experience at Limkokwing University has helped him to prepare for this very demanding occupation.

Looking back at his studies, he had participated in numerous workshops and assignments at Limkokwing University. His involvement enabled him to gain valuable exposure and work experience. This experience further helped to develop his confidence as well as his interpersonal skills which later became crucial in his career as a marketing executive.

Ali also added that the University’s interactive environment enabled him to stand out. For him, the most crucial skill that he picked up at Limkokwing University was the value of teamwork and the ability to speak in public.

“The University is just small stage in your life that allows you to build your character,” Ali said. “You will achieve your degree, but the industry is a whole different aspect.”

He explained that graduates will learn from their mistakes which will help them to grow.

“Sometimes, those mistakes are not forgiven and therefore, you will need to stay strong,” he added.

“The world has its ups and downs, but human nature has proven that people are fond of developing and improving their standards,” he said while adding that real failure is to die in vain while knowing that a person has never left their comfort zone.

Ali shared his advice that reading and education is crucial if one wants to survive and succeed, whereby Limkokwing University was one of the best phases in his life and his most memorable.

“I achieved quality education and made great long lasting friends whom I look forward to meeting again later in life.”

For him, Limkokwing will always be his second home.

Aman Alavitabar

Aman Alavitabar

Creative Visual Artist, 2016
Bachelor of Design (Hons) in Professional Design (Visual Communication)

Trust yourself, trust your talent, always take a look at your past while you’re moving forward, and don’t hesitate in taking pride of walking up the hills of life.

12 August 2016

Aman Alavitabar: Dexterous Visual Artist

Aman Alavitabar works as a creative visual artist for two of Malaysia’s unparalleled entertainment hubs; Zouk Club and TREC. He graduated from Limkokwing University with a Bachelor of Design (Hons) in Professional Design (Visual Communication).

Zouk club is ranked 26 th in the world by DJ Mag’s Top 100 Clubs global poll. TREC was endorsed by the Ministry of Tourism and Culture Malaysia as a designated entertainment zone under the National Key Economic Area programme, TREC is also part of Kuala Lumpur's Master Tourism Plan 2015-2025.

Aman was born and raised in Tehran with a great passion for music and basketball. It was in his early teenage years when he was drawn to visual arts.

“I studied at the visual art school of Tehran. Right after my first year of Graphic Design programme, at the age fifteen; I entered a talent competition. I designed a poster of the great Iranian Poet: ‘Forough Farrokhzad.’ The jury showed great pleasure towards my piece. The same company that organised competition named ‘Seerang Rasaneh’ hired me for their head of website design position. It was around that time when I started my professional career.”

After graduating from high school, Aman enrolled at the University of Visual Arts and during his studies he was hired by ‘Ciba Vision’ where he was tasked to design a catalogue for ‘Fresh Look’ contact lenses.

“For the project in hand, we intended to use original photographs by the company, but we were soon troubled by the government. It was then, that I decided to get my hands on photography and take my original photographs for the catalogue.”

“The project was in need of a substantial team, but I decided to work solo, from A to Z. After seeing the photos, I was moved by the camera and the power behind the lens. I was very much motivated to do all my own photography, to ensure quality of the result in hand,” said Aman.

On who inspires him, he mentioned Milton Glaser. “The man behind this name was a man of unique ideas. I saw his posters of important people, and I was instantly moved by his vision ‘The Psychedelic Bob Dylan’ for instance. At the time I wanted to be able to make such moving and yet simple posters of the important people of his ancestry. All of this was until I found my hands behind the camera. Once the camera became a key role in my career, Karl Lagerfeld was an Artist to be inspired by.”

“As time went on I got curious about Asian culture, I wanted to be able to explore many cultures in one location. Limkokwing University was a great opportunity to land those goals for me. My brother was the key reason that I moved to Malaysia and enrolled in Limkokwing University as well.”

Aman mentioned that it was always a dream for him and his brother to build a company together, but to be able to follow that path he acknowledged he had to have a stronger academic resume, and Limkokwing University provided a great home for that to happen.

“Due to the University’s diverse community my vision widened. I was able to gather different accents, different colours and diverse visions into my work. It helped me to have a brighter and more open minded vision towards my projects. I also made a lot of connections and networking in a great academic community.”

“The University is reputable for its unparalleled methods of teaching. If you have talent to back it up, you’ll be able to attract clients for yourself. I was able to gather a clientele, and those clients trusted my abilities due to the University’s reputation.

“At Limkokwing, one has the floor to explore their creative abilities. It doesn’t force your process, and it gives you a great deal of freedom. This freedom gives you the push to have variety of concepts to work with. In the very early stages of my studies at Limkokwing, I met a very reputable director: Henry Ooi, at a Fashion T.V event where I was a photographer. Henry Ooi played a major role on my switch from graphic design to the visual arts industry.”

“It was at the time when Henry Ooi, gave me bigger projects and hired me to work on sets of Celcom commercials, Digi cellphone provider commercials, Infinity Car Manufactures, Nestle commercials, Hotlink commercials, Samsung commercials etc. I was even given the opportunity to work with names like Jackie Chan.”

Aman faced the biggest challenge of his career in 2013 when all the equipments that he worked hard to earn were stolen.

However Aman did not let the challenges dampen his spirits as he mentioned it helped to bring him back as a stronger artist. “I consider the most significant phase of my career was when I earned back all my losses.”

“My advice to students who are aspiring to achieve their career goals is this: Trust yourself, trust your talent, always take a look at your past while you’re moving forward, and don’t hesitate in taking pride of walking up the hills of life. Success is when you look back at you career and take pride in your achievements. Failure is when you quit, when you give up.”

Amar Delon

Amar Delon

Creative Director and Chief Executive Officer of AD ACCESS WORLDWIDE, 2013
Bachelor of Arts (Hons) in Creative Multimedia

Starting up a business is very fulfilling because we have our own space and time, set up our own schedules and there is never a set time that one has to adhere to. We are also able to choose our own projects and decide on our salary.

18 May 2013

Shaking up Malaysian Screens

Written by Christine Chan

Amar Delon flits and mingles with actors and actresses, works behind the scenes in many Malaysian films and television shows, and is shaping and revolutionizing the local film industry as we speak. Christine Chan speaks to this 28-year old Limkokwing University alumnus as he shares with us the ups and downs of his career and the identity of the person who inspires him the most.

Amar Delon as he is known to his colleagues and peers, is the Senior Consultant and Director of Pearl Media and Solutions that specializes in corporate training such as personal development, sales, marketing, ICT/computers, finance, entrepreneurship, and many more related fields.

Pearl Media and Solutions was launched in 2006 and was soon followed by Amar’s new company, Asiana Film Sdn. Bhd. The company, which was just launched in March 2008, is involved in film, television programmes, and events management.

A graduate of Limkokwing University of Creative Technology’s Advanced Diploma of Multimedia in 1999, Amar underwent a one-week trial course in the university and enrolled as a student not long after.

“Limkokwing University has the overall package for multimedia courses. The University is equipped with the latest technology, enabling students to do more in-depth research,” said 28-year old Amar.

“On top of that, the works produced by the students are really inspiring.”

After graduating, Amar went on to pursue his career in Click Graphics as a Demo Artist. His job scope there covered demonstrating the usage of 3D, and from time to time, he offered tutorial classes to adults on 3D animation.

After a year of working, Amar decided to continue his studies, and went on to pursue a Bachelor of Arts in Multimedia at RMIT, Australia. Taking the opportunity in Australia to learn more about the film industry there, he secured himself a part-time job where he worked in a local television station.

In no time, Amar became knowledgeable in visual effects, film making and the twists and turns of live television programmes. He began to be involved in several independent films in Australia, including Rage and With a String around His Finger.

His experience and knowledge earned him the chance to become the principal lecturer for 3D animation and video in Limkokwing University. While at Limkokwing University, he not only gave lectures, but was also involved in many industry-related projects, and his competency in the field was proven when he became part of the team that re-drafted the entire 3D animation syllabus for the university.

Two years later, in 2005, Amar returned to Click Graphics where he was appointed Head of Trainings, a job that enabled him to travel across Asia to give trainings and seminars. At that time, pursuing his love in film, Amar also pursued his love in film and was the Chief Assistant Director for the Malaysian feature film Tipu Kanan Tipu Kiri.

To survive in the industry, one must be strictly obedient to deadlines and never promise what you can’t achieve, as punctuality is a key factor to abide to.

“The film industry in Malaysia has been stagnant for a few years,” said Amar, when asked on his views of the local film industry. “It will be more promising to handle jobs for private television networks and companies, and there is plenty of room for catching up especially with neighbouring countries such as Thailand or Singapore.”

Amar’s new company, Asiana Film Sdn. Bhd. is working on a new television series with Ferhad in ASTRO’s Asian Food Channel, as well as an international music video project. Despite being very young, Asiana Film Sdn. Bhd. was previously involved in the production of many corporate videos, a telemovie entitled Mama.net and live television broadcasts.

“Starting up a business is very fulfilling because we have our own space and time, set up our own schedules and there is never a set time that one has to adhere to. We are also able to choose our own projects and decide on our salary,” Amar explained.

Nevertheless, Amar makes it clear that the path of the entrepreneur is not strewn with roses. “To survive in the industry, one must be strictly obedient to deadlines and never promise what you can’t achieve, as punctuality is a key factor to abide to,” he advised.

Amar, who fully and clearly aims to expand his two companies in the near future, updates himself with the trends in the industry by mingling with friends involved in the industry as well as actors and actresses. As a committee member of the Film Directors Association of Malaysia (FDAM) he is also kept constantly in the loop.

Success to me is about going where you want to go at your own time, while failure to me is seen as a lesson that needs to be learned before achieving success.

Describing himself as someone who is very strict about protocol at work, punctual, and hardworking, Amar also says that he is a very flexible person when it comes to working with actors and actresses as he is a person of realistic expectations.

“Success to me is about going where you want to go at your own time, while failure to me is seen as a lesson that needs to be learned before achieving success,” said Amar, who is the eldest of three siblings.

With his fierce ambition of developing his two companies into big players not only in Malaysia but across the rest of the world, one wonders where Amar gets his drive and inspiration from. He confides in us who his source of inspiration is: his mother!

Beaming proudly of his mother, Amar explained that she graduated with her first diploma only at 40 years of age and opened her very own kindergarten, Tadika Mutiara Daya, at the age of 45. Today, she has three branches across Malaysia and is learning how to speak and write in Mandarin.

With such a powerful role model to look up to, no wonder Amar is filled with plenty of personal drive! Is it no surprise then, that they say that behind every successful man is a woman?

Amber Chia

Amber Chia

Model, Limkokwing International Lifestyle Ambassador, 2013

I am impressed with the innovative design and vibrant colours of the campus. It is so convenient here because everything is within reach while everyone is so friendly. I feel I want to study here.

06 June 2013

Amber Chia, is an Asian Supermodel. She was born on December 14, 1981 in Ipoh, Malaysia, but grew up in Tawau in Sabah. She began her modeling career at 17, after being discovered in Kuala Lumpur, where she was working as an accountant.

Chia gained international fame after winning the 2004 Guess Watches Timeless Beauty Contest, which was a global model search for Guess Watch’s brand ambassador worldwide.

The win also meant that Chia became the first Asian model ever to win a top global professional modelling contest.

Chia was subsequently voted Model of the Year by the Malaysian International Fashion Awards (MIFA) in 2004 and 2005. She is also the creator of Malaysia’s first modeling reality competition “I Wanna Be A Model”.

A number of well-known companies have used Chia in their advertisements, including Sony, L’oreal, and Mitsubishi.

Chia has graduated to being a well-known actress with successes in Chinese productions and serials such as The 3rd Generation, Possessed, and Trio & a Bed. Chia is now also a well-known actress in Taiwan and China, appearing regularly in TV host shows and sitcoms. She also starred as co-lead in a CCTV production, currently in post-production and will be broadcast China-wide in 2008.

Amber Chia is currently managed internationally by Looque Models of Singapore.

Chia also visited the inspiring, trendsetting Limkokwing campus with Joseph Chow, a top model in his own right in January of 2005.

I am impressed with the innovative design and vibrant colours of the campus. It is so convenient here because everything is within reach while everyone is so friendly. I feel I want to study here.

During their visit, Chia and Chow, who were accompanied by MIFA managing director Syeba Yip, received a mock cheque for RM5,000 each from the Limkokwing University of Creative Technology.

Limkokwing had sponsored the cash prizes in support of MIFA’s drive to promote the local fashion industry.

Tan Sri Dato’ Dr Lim Kok Wing, president of the university said the university was pleased to work with MIFA and to sign an MOU which further cemented their ties.

“I have no doubt this is the beginning of active collaborations between us to train young people for the industry and in the process, promote the country as a fashion centre.” said Tan Sri Dato’ Lim Kok Wing.

Chia also toured the various business units at Malaysia Design & Innovation Centre, the professional arm of Limkokwing located within campus. Among others, they got to check out Centrefold, the fashion retail store run by Limkokwing’s Fashion & Retail Design School, and Making Headlines, a hair salon that is a collaboration between Limkokwing and international hair specialist Wella.

These business units, part of the Limkokwing concept of fusing university education with industry, allows students to learn to create and manage products and services on campus. They help make the Limkokwing learning experience a unique one.

In the case of Centrefold, it marks the first time a university is running its own fashion retail outlet, producing and retailing clothes. Centrefold is run by Limkokwing’s Fashion & Retail Design School, the largest of its kind in the country. Since its inception four years ago, it has made quite an impact by often winning awards in big-scale events, confirming the ability and talent of Limkokwing students.

“I am impressed with the innovative design and vibrant colours of the campus. It is so convenient here because everything is within reach while everyone is so friendly. I feel I want to study here,” Chia had said during the visit.

Amin Maher

Amin Maher

Award Winning Filmmaker / Artist / Poet, 2016
BA (Hons) in Digital Film and Television

My advice to students who aspire to become filmmakers is to be hard working and follow what they think is correct because in art you can never be wrong.

29 July 2016

Amin Maher: Young Film Maestro

Amin Maher, award winning filmmaker, artist and poet is leaving indelible marks on the Iranian and international film industry; the first movie he acted on ‘Ten’ saw eleven film festival nominations in Europe and the USA from 2002-2004 and it was screened in more than 60 international film festivals around the world.

It was nominated for Palme d’Or Cannes International Festival in France and ranked number 447 in Empire Magazine’s 2008 list of the 500 greatest movies of all time. The movie also ranked number 47 in Empire Magazine’s ‘100 Best Films of World Cinema’ in 2010.

“I started to be involved in the movie industry at a very young age of 10. My mother, ‘Mania Akbari’ is a very famous Iranian Filmmaker; when she made movies I used to be behind the scenes to see how things are done.

In 2006, Amin Maher acted in Mania Akbari’s movie ‘10+4’ and from 2007-2008 it won at six film competitions in Spain, Turkey, France and India and nominated at two festivals. “10+4” was nominated for best film in more than 40 international film festivals around the world.

“When I grew older, I worked alongside her for more than 6 years as an assistant director for the movie ‘From Tehran to London’ and acted in five before joining Limkokwing University.”

“How I came to Malaysia was completely accidental, I lived in Dubai before but the environment was not my cup of tea. Then I came to Malaysia and looked for the best University that offered Arts and the best one was Limkokwing University.”

Amin joined Limkokwing University March of 2013 under the Bachelor of Arts (Hons) in Digital Film & Television programme. He mentioned that he actively pursued his filmmaking passion then because the University presented him with more room to grow and engage with students from around the world on projects.

“I continued to make my own films. One of them was ‘Sweet Gin and Cold Wine’ which won an award of recognition at Bangladesh’s Creative International Open Film Festival in 2016,” chimed Amin.

‘Sweet Gin and Wine’ has been nominated for the ‘Best Short Film’ at the 2014 Oldenburg International Film Festival in Germany and received the ‘Confirmation Certificate of Participation’ at the 2015 Phoenix Film Festival in Australia.

Also in 2015, he made an experimental short film called ‘Orange’ which screened at the Eko International Film Festival in Nigeria and Pangkor Island Festival, Malaysia.

The 24 year old Amin stated that his greatest achievement was working alongside Abbas Kiavostami who was an Iranian film director, screenwriter, photographer and film producer.

“Abbas Kiarostami passed away on July 4, 2016; it was a very sad moment in the history of Iranian cinema because he was the one who introduced it to the world and international stage. Working with him is truly my greatest achievement to date,” said Amin.

Amin Maher, who graduated in July 2016, credited Limkokwing University for giving him the freedom to tap fully onto his creative potential during his studies.

“The environment at Limkokwing University was really great; I had the freedom to work in anything that I want which is really important. Lecturer’s do not force you to work they let you work on any concepts/ideas that you choose, this results in very creative and unmatched projects by students.”

“Globalisation at Limkokwing University is one other factor that contributes to its unique environment; I got to know cultures that I may not have known if I hadn’t joined the university.”

“My mentors in Limkokwing University are Mr. Raymond Krill and Dr. Qiao Li who guided me every step of the way.”

Despite all the success he continues to attain, Amin Maher acknowledged that facing challenges is inevitable.

“I faced a lot of challenges in the history of my career; I always want create artwork using my inner voice, but sometimes I fear thinking if what I’m doing is the right thing or not. Besides, the film industry is a very competitive field, but I worked hard and hard work pays off all the time.”

“I am currently working on the post production of my second feature film. In 10 years I want to be a well established filmmaker. My advice to students who aspire to become filmmakers is to be hard working and follow what they think is correct because in art you can never be wrong,” Amin Maher concluded.

 

Amir Hamidi Amha

Amir Hamidi Amha

Content Editor, 2010
Bachelor of Science (Hons) in Software Engineering with Multimedia

If you want to be successful in life never stop learning; you never stop learning till you die. In this line of work you have to have opinions, get people annoyed with you.

26 May 2010

Media marvel: Webmaster, writer, producer

Written by Victoria Edwards

Amir Hamidi Amha was just a simple Malay boy, quiet, reserved, never liked to ask questions. But one university caused his personality to do a 360.

“I went to 3 different universities; the first one I went to was really run down and went bankrupt.  The second university I went to I decided to take Information technology but the environment and method of teaching was not suited for me so I had to search for another university.  What pulled me to Limkokwing was when I came to talk to the staff; they told me it was going be a different experience in Limkokwing.  They said it’s not the lecturers who give you everything; it’s the students who request it.  To me that was very interesting because I’ve never been in a place where I chose what I want to learn and sure enough that was the case; during the course of my studies whenever I asked for a syllabus to be introduced, it was in the very next semester that was something I was really, really happy about.”

What pulled me to Limkokwing was when I came to talk to the staff; they told me it was going be a different experience in Limkokwing. They said it’s not the lecturers who give you everything; it’s the students who request it.

And the award goes to…

As a man of many talents you would expect him to excel in any field he chooses.  This was definitely the case for young Amir.

“For my final project, I decided to go into games development and I chose mobile gaming. And I guess it was a good choice because I won the Best in Mobile Gaming Award from Hewlett Packard.”

Once a free spirit, always a free spirit

Amir graduated in 2007 from Limkokwing University with a Bachelors Degree in Software Engineering with Multimedia. He describes the university as “Free Spirited” - a place where you are given the opportunity to take advantage of the platform that is put in place for you. This kind of opportunity can open a huge hallway of doors for you to explore, Amir has tested many waters since leaving this university.

“I was offered a job by NTV7, a couple of months before convocation. It was an entry level job as a web master; I had to maintain the web site. From there we started the “Catch Up TV” phenomenon with TV3, TV9, TV8 and TV7 they now all have their programmess on their websites. This was the first project I worked on for them. From there I moved on to Primeworks Studios where I did production. I was in charge of TV7 kid’s belt for a year. This project was a big learning experience for me. I went from IT to productions and broadcasting and now I’m back to IT but still in the media. I’m now doing online journalism with MSN sports. The biggest project for me right now is the World Cup. I‘m running the World Cup channel for MSN which brings together everything and anything you need regarding the World Cup; videos news pictures downloads your heroes, whatever you want to learn about the World Cup we have it. This has been a really hard big project for me because my sports team comprises of a writer me as the editor. It is very hands-on and very time consuming. My writer takes most of the easy stuff but when it comes to interviews and one-on-ones with big names I step in. Just before this I was interviewing John Barnes, a Liverpool legend. ”

If you want to be successful in life never stop learning, you never stop learning till you die.

Economic crisis…What economic crisis?

In the past year while everyone was suffering through this economic crisis the online industry was doing better than previous years!

“There is no problem whatsoever with online media in the economic downturn.  You’re not dictated by economics or money with online media. You can give me a hand phone and I can shoot a 20 minute video for online media, the only difference being the economic downturn as I see it only affects raw materials but nothing online. I would even say that during the economic downturn online media business goes up.  In this past year with MSN I did a comparison with other projects and I found that it’s not about how many websites you visit, it’s about how much time you spend online so during an economic depression like this more people are online because you pay one internet bill and surf as much as you like. You don’t have to waste money.”

Quality, not quantity

Even IT guys get to live in the spotlight; this is one tech guy who you should take advice from!

“If you want to be successful in life never stop learning, you never stop learning till you die.  In this line of work you have to have opinions, get people annoyed with you.  That’s a journalist, you go out to get people annoyed and that’s the truth.  You need to have a strong concept of who you are, don’t just go out and chase the big stories.  Get the stories that have meaning not just the ones that will sell big time.  It’s about quality not quantity. And remember; success is having a happy balanced surreal life, failure is not trying, if you don’t try at all you will always fail.”

Amir Naseri

Amir Naseri

The Fighter, 2015
BA (Hons) in Event Management

“I take failures as a push factor to train harder, instead of pulling me down.”

25 June 2015

Amir Naseri is competitive, a believer of perseverance and determination. He trains hard and dedicates his time and body for his dream. On 4th May, his day-to-day intensive training and months-long hard work paid off. He was declared the winner of the ‘1 Muay Thai World Championship’.

Naseri has gone a long way in the Muay Thai world. He first tried this martial arts discipline at the age of 13, when a cousin invited him to a kickboxing gymnasium nearby for a trial session.

“I was only curious but it turned out to be interesting. As I developed my skills, learned and trained more, I found out that it was addictive,” Naseri recalled.

“I am satisfied of my accomplishment after winning fights, it makes me want to do them more.”

He then developed an even deeper liking to Muay Thai, and eventually, an attachment to it. At the age of 17, he fought his first match. Before graduating, Naseri had been in 17 fights, with a record 13 triumphant wins.

While studying in Limkokwing University, he won a few significant Muay Thai tournaments titles. In 2012, he became the ‘F-3 International Muay Thai’ champion. In the same year, he won the Best Fighter Award in the ‘Sultan Cup of Kelantan’ sport competition. Two years later, he brought home the victor belt of a local tournament recognised by the International Muay Thai Council, the ‘Kuala Lumpur International Muay Thai Challenge 2014’.

Right after graduation in December 2014, the Limkokwing alumnus with an Event Management degree dedicated himself for an intensive training in a local camp, preparing for an international tournament in Hong Kong, which he lost in a tight match.

“I remembered that quite a number of audiences protested the judges for putting me as a runner-up, but nobody could change their decisions,” Naseri chuckled, “Although I threw a lot of killer shots, but my opponent won by points.”

Losing, however, have encouraged the young fighter to keep on improving.

“I take failures as a push factor to train harder, instead of pulling me down,” he said.

“After losing to a fight, I honestly would feel a little down. I dedicated my time and body for an intensive training that made me function as a machine but I still lost,” he reminisced. “This was my schedule; woke up, trained, ate, woke up, slept, and repeat. Every single day until tournament day.” 

Naseri continued, “failures are definitely learning experiences.”

At first, my parents were not supportive of me being a professional fighter. But as time goes by, they eventually do and they have been supportive of me until now.

When asked what else kept him going to win all those titles, Naseri credited everlasting support from his loved ones.

“At first, my parents were not supportive of me being a professional fighter. But as time goes by, they eventually do and they have been supportive of me until now”.

Naseri, who won a Leadership Award from Tan Sri Dato’ Sri Paduka Dr. Lim Kok Wing in December 2014, continued, “Even the Limkokwing community supported me continuously. I would get text messages from all my school friends and some lecturers before the fight, wishing me the best.”

Naseri, who was born in Tehran, Iran, but raised in Malaysia ever since he was 8, credited Limkokwing University and his Event Management studies, “The University houses students from 150 different countries, enabling me to meet numerous people of various cultural backgrounds.”

He continued, “I was rather a shy person before, but my course of study, lecturers, and the school’s environment encouraged me for interaction. From then on, I became a better communicator. I am signed up by a Spanish friend to a fight in Canary Island because of communication.”

In the next couple of months, he would be traveling back up to the Phuket camp for intensive trainings. He is currently preparing for three upcoming fights on August and September – two in Hong Kong and another in Canary Island, Spain.

Naseri smiled, “I have always defined success as finishing on top, and I will finish the upcoming three fights on top, as a champ.”

Amol Gurung

Amol Gurung

Director, Limkokwing London, 2006
Bachelor of Arts (Hons) in Marketing (3+0)

Limkokwing University turned out to be a utopia for the creative mind and innovative soul. Here, students are encouraged to think, asked to question the status quo, and given the freedom to create.

20 September 2006

Rocking London

Written by Catalina Rembuyan

Hong Kong-born Nepalese national Amol Gurung has been living in many countries for the 28 years of his life. He shares with us his experience studying in Limkokwing University in Malaysia and his life as the Director of Limkokwing University’s London Branch. Catalina Rembuyan has the story.

Amol Gurung loves his job. The Director of International Development at Limkokwing University of Creative Technology’s London branch confesses that among his colleagues, working together is more like being among friends than merely colleagues.

“The power of camaraderie and brotherhood should not be underestimated. There is nothing stronger than doing things together, working for each other, and together we achieve our goals and learn from our mistakes,” said Amol, who is in charge of the business development, corporate training, and new accreditation of the Limkokwing University London branch on top of student recruitment and the promotion and establishment of the Limkokwing brand.

Amol, whose father is a retired officer of the British Army and who studied in military boarding school for most of his life, confesses that as a child, his ambition was to join the British Army. However, a sense of restlessness to see more of the world after his A-Levels planted in him a desire to spread his wings in a different country, and when he found out about Limkokwing University through an education fair held in Brunei where his father was then stationed.

I grew up in Army camps and a military boarding school, and Limkokwing University showed me a different perspective in life. I learned how to think differently, and I learned from interacting with people from all walks of life and backgrounds.

Discovering that the university offered a 2+1 degree in Marketing and Human Resource Management with Middlesex University, Amol believed that he found the ideal programme for him as it would enable him to spend two years in a new country and then return to the United Kingdom with a British degree.

“Limkokwing University turned out to be a utopia for the creative mind and innovative soul. Here, students are encouraged to think, asked to question the status quo, and given the freedom to create,” said Amol, who admitted that shifting to a highly creative and innovative learning environment was a culture shock from his rigid and discipline-focused education at military school, which he described as being very one-dimensional.

For a person to manage so many employees in so many countries and the fact that everyone of us here is happy is an indication of his great leadership skills

“I grew up in Army camps and a military boarding school, and Limkokwing University showed me a different perspective in life. I learned how to think differently, and I learned from interacting with people from all walks of life and backgrounds,” Amol said.

During his years as a student in Limkokwing University, Amol’s ability to pioneer and lead a project begun to shine when he created the Limkokwing Football team to participate in the Sunway cup. After graduating with his degree, Amol went on to study for the ACCA (Association of Chartered Service Accountants), led by the prospects of financial accounting.

Unfortunately, while working at his first job as an Accountant in a property company in London, Amol began to feel that despite the lucrative gains and the prospects of his job, he was not living up to his fullest potential as a person.

“It was at this point when I was approached to be part of a team to set up the London campus of Limkokwing University,” said Amol. Realizing that he was given an opportunity to take on something that would change his life and boost his career tremendously, Amol knew that it was a chance that could not be missed.

Seizing the challenge ahead of him, Amol was soon chosen to lead the team. “At Limkokwing London, we all wear many hats and do not have very specific job scopes,” he said, explaining that the challenges offered in setting up the first Asian university in London means that Limkokwing has become a way of life for all of them.

“Professor Emeritus Tan Sri Dato’ Dr. Lim Kok Wing has always emphasized on creating new leaders of tomorrow. For us to be where we are today, we owe Tan Sri that credit.”

Amol believes that the soft-spoken, encouraging and trusting Tan Sri Dato’ Dr. Lim Kok Wing is a truly remarkable leader with fantastic ideas and a great vision for the university. “For a person to manage so many employees in so many countries and the fact that everyone of us here is happy is an indication of his great leadership skills,” Amol explains.

Merging the expertise, experiences and cultures from East and West, the Limkokwing London campus earned international recognition when it hosted the Nepal Fair 2008, opening opportunities for the Western world to look into Nepal’s culture and investment opportunities that are coming with the country’s new government and policies.

“Education is a socially responsible industry and is truly rewarding because the passing of knowledge from one man to another is the greatest gift that can be given. The right to education is a fundamental human right and in our line of work, we have the ability to change someone’s life,” Amol said.

In light of this, Limkokwing University is in an industry where the demand is high. Millions of young people seek education and through our global vision, we will be able to supply the need for education through our unique learning process.

“In light of this, Limkokwing University is in an industry where the demand is high. Millions of young people seek education and through our global vision, we will be able to supply the need for education through our unique learning process,” added Amol, while expressing that he feels an immense sense of satisfaction knowing that he is producing the future leaders of tomorrow.

Describing success as setting a goal and achieving it, and failure as a strong word that should never be used, Amol, who was born in Hong Kong though Nepalese in origin, hopes to open his own consultancy with the goal of bridging the gap between East and West.

During his free time, he enjoys playing football, and is classified as a semi-professional in the sport.

Arsham Pour

Arsham Pour

Music Producer/DJ, 2018
Bachelor (Hons) in Recording Arts

“Do what you want and be consistent. Also patience is key because it takes so many steps to get where you want to be. Don’t give up.”

15 February 2018

Making it big in the music industry is often a long shot, because it takes unwavering dedication to breakthrough to the top. Years of hard work saw Music Producer and Disc Jockey Arsham Pour making his mark in the electronic dance/pop music industry.

His journey started in 2014 when Arsham Pour and his brother Armia Pour stumbled across Limkokwing University upon visiting Malaysia to explore career opportunities. Arsham mentioned that it was luck for them to discover the University as it was the perfect place for them to learn more about music.

“Even though we discovered our passion for music at a very young age, we hadn’t started actively pursuing it until four years ago upon joining Limkokwing University.”

Arsham graduated from Bachelor (Hons) Recording Arts. “I chose Limkokwing University mainly because of its top-notch facilities and also its industry knowledgeable lecturers.”

In 2015, a trail of accomplishments followed as they released a single called ‘Animal Barn’. A year later, the duo received several recognitions including winning Best Original Song and Best Music Video for their track ‘Safe Train’ at the US Indi Wise competition. In the same year, they were chosen by Reverbnation as Number 1 DJ in Malaysia, official MAC DJ 2016, official Coca Cola DJ 2016, and were featured on the cover of DJ magazine in September 2016.

Their music is classified under the E- Pop genre which is a fusion of electronic dance music and pop music.

Recently they released an album called ‘LOST’ with a major recording label Sony Malaysia which skyrocketed to US Top 40 for seven straight weeks and appeared on Dutch Top 100 at number 69.

Arsham acknowledged this as a huge accomplishment as no one in Asia has ever maintained a spot in US Top 40 for as long as seven weeks. “Since our album appeared on the charts a lot of artists got interested in collaborating with us; we have been going to work with artists in the USA, K-Pop artists, and some artists from India as well.”

“We always aim to get artists from around the world, because we believe we are all human and we want to create pieces of music that show the unity of the human race.”

Their next project is working on an EP album, then go on tour in the US, India, China and the Netherlands. “This is going to be a very exciting moment for us, because it will be the first time it is happening in our career, especially after we released an album,” Arsham beamed.

A typical day for the duo not only involves making music but also managing their social media accounts, responding to emails to follow up on collaborations as well as readying and assigning new music to different artists. “Basically, our day is a combination of music, social media, corporate work and meetings for our music videos. We also prepare for gigs and events.”

Arsham credited Limkokwing University for tapping into his creativity and providing him with the skillset to excel in the music industry.

“When you walk on campus you see people from different cultures and backgrounds, this helped influence the music that we make, because we use the same approach in our music by incorporating artists from over the world. In addition to the multi-cultural factor, Limkokwing University has top-notch facilities which are one of the best in Malaysia.”

The duo mentioned that before joining the industry, they thought it would be a smooth sailing and only about music, however, they realised it was going beyond the making of records. “The music industry is a business and it involves a lot of things that we had to learn along the way; it is focused around business networking, branding and marketing. One has to know how best to sell music to their fans.”

Giving advice to students who want to follow the same career path Arsham mentioned that it is important to do what one likes. “Do what you want and be consistent. Also patience is key because it takes so many steps to get where you want to be. Don’t give up.”

 

Arzuan Annuar

Arzuan Annuar

Senior Producer of 8TV, Primeworks Studios, 2008
Diploma in Interactive and Multimedia Design

When you’re still young, go all out to learn. Most of the time, you’ll be behind the scenes. Take failures as a learning experience. Straight A’s is nothing, it’s your performance at work that matters. And always keep updated on current issues, for example, by watching BBC or CNN news.

24 October 2008

Man behind hit TV series

Written by Christine Chan

Arzuan Anuar aspires to set up his own TV and music production house, and having graduated with a degree in interactive multimedia in 2005, he’s already charting his own course, beginning as a senior producer with 8TV, Primeworks Studios.

Senior TV producer Arzuan Anuar is the man behind the scenes of 8TV’s reality show Field Trip! USA’ that began airing every week starting 19 October 2008. The 10-episode foreign student exchange series revolved around eight Malaysian students, eight American cities and eight high schools.

“It was an amazing experience,” Arzuan said of the work involved in producing the series. “We spent five weeks in the US, covering cities like Texas,  New Jersey, Oregon,  Arkansas, Colorado,  and Washington DC.

“It felt good when the series were aired.”

Other top shows produced by Arzuan and his team are One in a Million, second season, 8TV Quickie and Latte at 8.

He has also produced music videos for local Malaysian bands such as Faith by Seven Collar T-Shirt, Ternyata by Estrella and Curtains from They Will Kill Us All.

As producer, Arzuan’s work includes planning the entire process and flow of the show or music production including getting contacts, organising the timeline, directing, managing the team and recording live shows. He specialises in live shows and music videos.

Describing his involvement in the production of One in a Million as a good learning experience, he said, “We got to meet new people all the time. We learned from others as well as through our work. Good public relations is vital for survival in the industry.”

We got to meet new people all the time. We learned from others as well as through our work. Good public relations is vital for survival in the industry.

The show took eight months to complete, and Arzuan, with his production team, were relieved when it was over as it had begun to form a routine.

“However, we managed to identify new talent and the show changed many people’s lives for the better, giving them more opportunities,” he said.

His firsthand look at the local music industry has opened his eyes to some realities. “In Malaysia, there is a changing perception of local gigs. Previously, the budget for promoting local gigs was small, but now large sums of money are spent on the local scene. 8TV is the trendsetter and now, a few million Ringgit could be spent for just one show.  Thus, we can see that the local music scene in Malaysia is growing,” he said.

“Besides that, Internet television is slowly creeping in and eating into the television market. So, we need to find new ways to retain the television viewership or create a new Internet channel to reach our target audience,” he said, adding that Gua.com.my was set up by Media Prima to penetrate the Internet market.

Arzuan, who left his hometown in Kedah to attend university, found the environment at the Cyberjaya campus energizing.

“There is healthy competition among the students. It pushed me to be proactive and strive to do more, achieve more. The university enabled me to polish my presentation skills and hone my leadership qualities,” he said.

The university also provided fertile ground for friendships, and as a result, Arzuan has friends of multi-ethnic origins and from all over the world. In addition, he said, “Some of my lecturers treated me like a friend.”

His advice to students who want to be in the production line is first, to know that it involves a lot of hard work.  “When you’re still young, go all out to learn. Most of the time, you’ll be behind the scenes. Take failures as a learning experience. Straight A’s is nothing, it’s your performance at work that matters. And always keep updated on current issues, for example, by watching BBC or CNN news,” he said.

Success is the feeling of satisfaction after all the hard work in planning and executing a show. The feeling is derived from high ratings and it is gratifying to know so many people watched your show.  It’s like getting a pat on your back.

Arzuan underwent a four-month internship at 8TV,  working as assistant to former executive producer Michael Christian Simon, and learning the basics of editing, directing and broadcasting.

“Success is the feeling of satisfaction after all the hard work in planning and executing a show. The feeling is derived from high ratings and it is gratifying to know so many people watched your show.  It’s like getting a pat on your back,” he said.

Arzuan describes himself as having an open mind and a positive outlook towards life. He prefers a borderless world without limitations. To his mind, failure is no reason to stop trying to do something.

He is keen to pursue his interest in games and wants to be a game developer. He also plans to produce a mega TV 2D cartoon animation series. Among those whose work he admires is award-winning French screenwriter,  film commercial and music video director Michel Gondry.

Above all, he aspires to set up his own production house and be his own boss.

Azza Arif

Azza Arif

Fashion stylist, Malaysia Tatler, 2009
BA (Hons) in Fashion & Retailing

I found my experience studying in Limkokwing University extremely helpful. The education not only included knowledge in fashion designing itself, it also included knowledge that included the basis of running a business and opening a retail line.

13 November 2009

Above Appearances

Written by Catalina Rembuyan

Azza Arif is a young woman who is going places. Barely two years after graduating from her studies at Limkokwing University of Creative Technology, Azza is brushing shoulders with Malaysia’s most renowned and celebrated figures at Malaysia Tatler. She shares her story with Catalina Rembuyan.

Anyone who works in the publishing industry knows that the adage that one should never judge a book by its cover is an utter lie. For all publications, whether they are glossy magazines or the latest novel of literary fiction, covers matter. When it comes to Malaysia Tatler, Malaysia’s edition of the world-famous Tatler brand of magazines covering the life of the prestigious, the question is a cover’s appearance is a matter of utmost importance.

Azza Arif is the young woman who is in charge of shaping, creating and coming up with inspiration for the looks of every face to grace the cover of Malaysia Tatler. Apart from that, Azza is also the person who determines the appearance and presentation of every photo shoot for lead stories and handle the fashion pages. In an industry where appearances do not just matter, they matter as bread and butter, Azza Arif is one who gives every celebrity his or her best appearances, who grants every client the photo essay they demand, and who creates the look and feel of the Tatler magazine and thus establish its place in the market of periodicals in Malaysia.

I do the styling for models and celebrities for lead stories and fashion spreads, and source out looks for the person I am working with.

Azza was born and raised in Egypt before shifting to Brunei to study. After her high school studies, she was considering studying either in Australia or Malaysia. That was when she heard about Limkokwing University of Creative Technology.

“I heard that they were good, so I decided to give it a shot.”

Joining Limkokwing University to study fashion design, Azza was among the first batch of students of Limkokwing University’s fashion degree programme.

“I found my experience studying in Limkokwing University extremely helpful. The education not only included knowledge in fashion designing itself, it also included knowledge that included the basis of running a business and opening a retail line. What I found especially helpful was the public relations education that was included in the syllabus.”

Taking advantage of the Limkokwing brand name and the accessibility the student life at Limkokwing offered into the industry, Azza began working on her portfolio and contacts while she was a student, starting by working at the Malaysian Women’s Weekly where she worked as a fashion writer. She continued working in production and freelancing while she was a student, until she was offered a job as a fashion stylist at Malaysia Tatler.

As a fashion stylist, the most important characteristic you need to have is a sense of taste. You’ll need to learn to adapt to different styles, tastes and demands with each different direction in a magazine.

“At Malaysia Tatler, I had the opportunity to work with the upper echelons of society as well as high-end clients in the fashion industry like Louis Vuitton. I do the styling for models and celebrities for lead stories and fashion spreads, and source out looks for the person I am working with,” explained Azza.

In order to develop a look, Azza will discuss with the rest of the team of Malaysia Tatler to discuss the concept of the edition. She will then base the look that she has planned for the edition on the concept discussed, and communicate with clients concerning what style would suit them or make them feel comfortable.

“The most interesting edition I’ve worked on was for the November 2009 issue of Malaysia Tatler, the stylish ladies issue. We did three different covers for that issue, and I was allowed to experiment with avant garde hair styling and make-up. This is a slight departure from our norm, where our concept is usually along the line of elegance and prestige.”

Azza, who explained that she had been wanting to work in the fashion industry from a very young age, defines success as being able to achieve what you have set out to do and to accomplish what you want. “I’ve always wanted to do this, and now that I am working as a fashion stylist for a prestigious magazine, I want to go on and achieve more.”

Azza advises those who wish to enter a line of work similar to hers to get their work noticed and to develop as much contacts as possible. “While I was working as a student, I made a lot of contacts in the industry. However, contacts don’t mean much if your work is not good enough, because no one would recommend you to someone else unless they are assured of your work quality. So the most important thing is to get your work out there and recognized.”

“As a fashion stylist, the most important characteristic you need to have is a sense of taste. You’ll need to learn to adapt to different styles, tastes and demands with each different direction in a magazine.”

Azza Arif hopes to become a fashion consultant in the future. Her prospects are looking good.

Basil Joseph

Basil Joseph

FlyFM Radio DJ, 2013
Bachelor of Arts (Mass Communication) in collaboration with Curtin University of Technology, Australia

My time at Limkokwing directed me indirectly; as soon as I graduated I did something that I wanted to do since I was a kid, which was pilot license.

14 March 2013

Take Flight

Written by Victoria Edwards

Being a free spirit, Basil Joseph had no idea from day one where his life would take him. The only things that really matter to this fun loving guy is that he is doing what he loves with the people he loves surrounding him.

“To be very honest it was actually my friends and partially not knowing what I want to do, I scouted a few different collages but Limkokwing felt comfortable, they didn’t seem like they cared how the students looked like. You were able to be free.”

All the way to the sky!

Spreading your wings can only take you one place… to the sky! Right after Basil had graduated he took off towards his dreams of one day flying a plane.

“My time at Limkokwing directed me indirectly; as soon as I graduated I did something that I wanted to do since I was a kid, which was pilot license. And then later I got offered a job at the radio station. I was very comfortable in the radio station because I had worked in one as one of my school projects. When I started I was working as the ground crew, the ones who drive around and give free stuff for about 2 or 3 months and then one of the guys left so they asked me to audition and I got the job being a radio DJ.”

Street Smarts

Academics are important not matter what line of work you are looking into, but if you don’t know how to survive in the real world you’re not going to make it far. Basil learnt this with the help of his lecturers and lifelong friends.

I would say success is being financially free and being happy; you can live in a small tiny island catching fish and have a million bucks and be happy. But you can also drive fast cars and have a mansion and you will still be unhappy.

“Limkokwing is a place where I guess, it’s fun to learn new stuff that you’re interested in. Back when I started the campus was in Taman Mayang and it was a very close nit community, I’m still in contact with my friends from there. Studies wise I learnt a lot after class because of the lecturers, they use to come and sit with us even after the class was finished. What I took away from there I wouldn’t say is 100% academic it gave me life skills and street smarts which has helped me a lot.”

Creative ambition

Radio is a very competitive industry, with so many up and coming stations the old ones need fresh creative minds to keep their listeners interested. It would seem Basil has a natural flare for creativity; he took a small idea and grew it to a nationwide show that assisted in exposing Malaysia’s talented musicians.

“My favorite show I’ve handled was a local chart show, called The Campur Chart. I helped to design the content of the show like, who was on it. We also did a whole tour we called it our “Goes Live” shows which helped to expose the local music industry. When we did the tour all around west Malaysia, Samsung came onboard and TopShop came onboard it was really successful. Once our show was pretty well known we started a monthly “Goes Live” show at a local bar which started out small but after a while the crowed was overflowing. After that I went on to do the night show, we redesigned that show and it became the highest rated show on the radio.”

Work hard through crisis

Basil is an optimist by nature. Even through the tough times such as the economic crisis we faced throughout 2009; he believes that these times are opportunities to show what you’re made of.

“Radio is indirectly affected by the economic down turn, the advertisers will cut down their costs and expenses, and as you probably know advertising fuels radio stations. But it’s good in a way because it challenges people in radio stations to work harder to fill their quota. Whether they are the ones bringing in the clients or the DJ’s who have to make the show even better than before and raise ratings.”

Limkokwing is a place where I guess, it’s fun to learn new stuff that you’re interested in, what I took away from there I wouldn’t say is 100% academic it gave me life skills and street smarts which has helped me a lot.

Happiness = Success

A lot of people would believe that success equals happiness, but only a happy person knows it’s the other way around.

“I would say success is being financially free and being happy; you can live in a small tiny island catching fish and have a million bucks and be happy. But you can also drive fast cars and have a mansion and you will still be unhappy. Right now I’d say I’m successful and happy. And if you’re looking into this industry definitely try it out you’ll learn the Ying and the Yang of media. People who last the longest in media are the ones who can swallow anything that comes their way.”

Beverly Ong

Beverly Ong

Senior Executive, Marketing, Celcom, 2012
Diploma in Multimedia, Advertising & Broadcasting

The learning experience with Limkokwing’s teaching is uniquely different compared to most universities as we are not taught to learn by the book but more on practical side getting you ready to face, and be filled with the right knowledge before you enter the industry.

30 November 2012

It’s not too late to change your mind

Written by Victoria Edwards

Beverly Ong has been a driven woman from the get go.  Smart, strong and focused are the qualities that have gotten her to the point she is in her life today.  Being a Senior Executive in the marketing communications division of Celcom is not an easy feat. It takes sacrifice and determination, sometimes leading to entire nights in the office.  Her journey was accelerated in the beginning while doing her diploma course at Limkokwing.

Beverly Ong

“I got into advertising through the internship experience provided by Limkokwing that helped me to get into the industry after I graduated from my diploma course.”

In the beginning of her career Beverly wasn’t sure which area of advertising she would like to venture into.  The internship given to her was a great way for her to test the water and see which area her passion would ignite in.

“During the internship I was in media planning, which is still part of advertising.  Media planning is more on managing the budget that the client gives you. But after I completed the internship I decided I wanted to do something more on client servicing.”

University, the drawbridge to real life

Beverly made the choice to join Limkokwing for a few reasons, its reputation being one of them; Beverly realized at a young age that Limkokwing would give opportunities that a lot of other universities and colleges could not provide.  Through the universities industry relations, students are allowed the chance to get a feel for the industry before graduation.

“My decision was more on the universities famous reputation and strong connection with the big players in the industries big agencies. I would describe the university as uniquely different.  The creativity, learning and experiences are beyond expectation and recognition.  There are no limitations or boundaries on getting updates on what is going on in the industry.”

The learning experience with Limkokwing’s teaching is uniquely different compared to most universities as we are not taught to learn by the book but more on practical side getting you ready to face, and be filled with the right knowledge before you enter the industry.

Alongside with working closely with industry she also found the lecturers at the university to be experienced in the competitive world of advertising, not only on the theory and textbook standards of the classroom.

“I would say the experience that I had and the exposure that I got from the lecturers, who are mostly from the industry, they passed the knowledge on to us like what to expect and what not to expect.”

Lecturers tend to play a big role in the success of their students.  The preparation involved to make a smooth transition from the classroom to the office is a key point to success. Limkokwing’s methodology is unique amongst other local universities who stick to the book and leave the practical for after graduation.

Beverly Ong


“The learning experience with Limkokwing’s teaching is uniquely different compared to most universities as we are not taught to learn by the book but more on practical side getting you ready to face, and be filled with the right knowledge before you enter the industry.”

Branding is big business

Building brand awareness is a very important part of the structure of a company; she can tell you that whatever product or company you are promoting will not be recognized without strong branding. Even though you may work hard Beverly says you will be amazed that you got everything done in a short period of time, and that is the major payout!

In Limkokwing they drive you to expand your creativity, I think this helped me a lot throughout my career so far.

I would describe the university as uniquely different.  The creativity, learning and experiences are beyond expectation and recognition.  There are no limitations or boundaries on getting updates on what is going on in the industry.

“Advertising is a very fun industry, the exposure and learning is so different from most other lines of work. You get to wear t-shirt and jeans to work and the people you meet they are all sorts of people and fun to be with. Just expect that you will receive a lot of stress that will drive you up the wall. We work hard and also party hard.  The hardest part in advertising is the constant demand to be creative, in Limkokwing they drive you to expand your creativity, I think this helped me a lot throughout my career so far.”

Since graduation Beverly has only flourished into the industry which has captivated her heart.  If she could give any of you her advice to be as successful as she has found herself to be today it would be to go all out, never give up, do your best and be persistent.  The most important thing in life is that you tried, if you don’t like it at least you learnt something and you can use that to go on to a new path.

Bobur Umurzakov

Bobur Umurzakov

Graphic Designer, 2017
Bachelor of Design (Hons) in Professional Design (Visual Communication)

“Keep humble, keep hungry. Never, never judge yourself based on other people’s success. For every creative mind there’s even more creative one, so if we be comrades instead of being rivals, we’ll be able to create way better things.”

15 September 2017

The talented Bobur Umurzakov is an in-house and freelance graphic designer for a video production company called Snappuchino, based in Philadelphia.

Originally from Tashkent in Uzbekistan, Bobur discovered his passion for design when he was still in high school through a guest lecturer. “In 2010, my high school brought in a young and bright creative lecturer to teach us Adobe Photoshop and essentials of digital imaging as an extra curriculum. That class sparked my interest for digital art, and later for graphic design.”

On the daily, most of his projects revolve around coming up with creative graphic design solutions for the company’s videos as well as creating content for online mediums and social media channels.

“As a freelancer, I work with private and corporate clients to get more all-round experience. Most of the time such projects are short-term, however, occasionally I may get a contract gig several weeks long. I also work for clients online on different marketplace websites.”

His biggest achievement so far has been working with NBS Television on filming a pilot episode of the popular American reality show called ‘The Real Housewives’.

Bobur studied Bachelor of Design (Hons) in Professional Design (Visual Communication) at Limkokwing University and graduated in July 2015. He said the experience he got from the University taught him how to do what he loves and got him the career of his dreams.

“Besides that, since my first days in the University I was exposed to fashion modeling, and through different modeling activites I started getting an idea of this craft, which later went beyond University level and onto more professional grounds, and is being a great financial help for me to this very day.”

Being exposed to volunteering opportunities for global concerns was one of the highlights of Bobur’s studies. Not only did it add value to his resume but it also gave him a chance to take part in making the world a better place.

“While studying I realised that design is not only about being beautiful, but there are so many aspects that need to be considered. One specific extra skill I picked up in the University came to me while being a student ambassador and having a duty of an emcee. It helped me to develop my speech and overall communication.”

Bobur’s words of advice to students were, “Keep humble, keep hungry. And never, never judge yourself based on other people’s success. For every creative mind there’s even more creative one, so if we be comrades instead of being rivals, we’ll be able to create way better things.”

Brandon Loh

Brandon Loh

Assistant Director, Passion Pictures, 2009
Bachelor of Arts (Hons) in Creative Multimedia

We certainly need more mature audiences who value local production movies and to provide continuous support. Funding is crucial in providing local production houses with more opportunities.

25 August 2009

Director’s Cut

Written by Christine Chan

He produced and directed an award-winning video under 24 hours, filmed death-defying stunts from above the Petronas Twin Towers, and sings in the choir. No wonder people call Brandon Loh, the 28-year old Assistant Director of Passion Pictures, a man who has it all. Christine Chan reports.

Hitting Top Three in RTM’s 2005 Reality Show for Young Directors was no big deal for Brandon Loh. His winning piece, Abandon, was made within merely 24 hours, and that is just the tip of the iceberg of this 28-year old’s many accomplishments.

Brandon Loh is the Assistant Director of internationally acclaimed production house Passion Pictures, which now has branches in Kuala Lumpur, Jakarta and Sydney. He is also an alumnus of Limkokwing University of Creative Technology, where he graduated as a student of the Advanced Diploma of Multimedia in 2005.

“Limkokwing gave me an ideal environment to pursue my education. It has certainly given me a lot of exposure and knowledge throughout my learning years.”

Brandon initially worked as an engineer for two years before pursuing his studies at Limkokwing University, where he served as Student Ambassador, participated in the choir, and worked as a model. A year after graduating, his 40-minute film, Vanilla Vodka, was submitted to ASTRO’s Chinese Short Film Award.

Applying for work in Passion Pictures, Brandon rose quickly, and is now holding the position of Assistant Director in the multinational company. Passion Pictures ranked among the top ten production companies in the Asia Pacific region by Campaign Brief Asia 2006, and has won numerous awards over the years.

I joined Limkokwing University because I knew that I wanted to be part of a creative environment, I met a few hip hop cats who were also studying in Limkokwing, including Chris Marutuana, and we formed a small clique there

In 2006 alone, the company bagged the Gold medal for the Asia Pacific Advertising Festival (Adfest), the Silver medal for Media Spikes, and was a Cannes Finalist for their Toyota and Pepsi advertisements. During the previous year they earned no less than six placements in the Cannes and Adfest competitions, and succeeded in bagging several Bronze and Silver medals.

Brandon describes his career as one that is jam-packed with thrills and the rush of adrenaline. During one a shoot for a car commercial that was aired in Dubai in 2007, Brandon describes the exhilaration of being part of an 80-member crew filming from three helicopters hundreds of feet off the ground, as sky divers glide through the skies to perform heart-stopping stunts surrounding the Petronas Twin Towers.

Despite the capabilities of locally-based production companies like Passion Pictures, Brandon feels that there is still a lack of support for local productions compared to international ones. “We certainly need more mature audiences who value local production movies and to provide continuous support. Funding is also crucial in providing local production houses with more opportunities,” he explained.

Brandon is very clear on what he wants to achieve in his life. Describing himself as ‘a person who knows exactly what he wants’, Brandon intends to become a Director within the next two years and to settle down with a wife in three.

“Persistency will drive you to your success. You must know what you want and head towards that direction, and make your goal your motivation that pushes you forward in life,” advices Brandon, whose source of inspiration and motivation is derived from his very own inner desire to be successful.

Persistency will drive you to your success. You must know what you want and head towards that direction, and make your goal your motivation that pushes you forward in life

Persistency and drive are not the only things that Brandon attributes his success to. Brandon is immensely thankful for his family, in particular his brother, Bryan Loh, another alumnus of Limkokwing University who is now currently working as a web designer in Melbourne, Australia.

Brandon recalls that during his early semesters of study, when he was still a budding undergraduate at Limkokwing University, he was unsure of how to hold a camera and his brother taught and guided him. Bryan, says Brandon, has always been there whenever he needed him.

The next steps that Brandon intends to take involve producing more award-winning commercials under Passion Pictures so that he can compete in the global arena. He aspires to create more international ads by taking his work over to Europe and the United Arab Emirates.

Looking back at the decisions that he has made in the past, including letting go off his then-secure job in engineering, does Brandon ever regret making that leap into an industry that was the complete opposite of what he was used to? Brandon’s answer is as certain and sure as the man himself: “No”.

Brenda Yap Poh Anne

Brenda Yap Poh Anne

Industrial Designer, Sharp Electronics, 2009
Bachelor of Arts (Hons) in Industrial Design

Practice makes perfect, so do more technical drawings whenever you have the chance. Visualize and appreciate everything around you, because anything in your life can be a source of inspiration for ideas, concepts and designs.

17 July 2009

Petite, Patriotic and Poised for Success

Written by Christine Chan

At 24 years of age, Brenda Yap is a force to be reckoned with in the field of industrial design, having designed for markets as diverse as Latin America and Southeast Asia. She also volunteers as a member of RELA, contributing to the country’s peace and security. Christine Chan salutes this brilliant and ambitious Limkokwing University alumna.

Graduating with a BA in Industrial Design from Limkokwing University of Creative Technology in 2006,  Brenda Yap describes her university as a ‘hub where creativity is expanded’.  “The education system in Limkokwing University focuses greatly on the experiential and practical training aspect of education apart from just theories, giving students exposure to the outside world,” said Brenda.

The knowledge gained there was put to good use when Brenda landed herself a job as an industrial designer in one of Malaysia’s leading electrical and electronic goods company,  Sharp Electronics.

“The work structure is very challenging. Our team handles designs for audio visual products such as televisions, sub woofer speakers and other audio products,” she said.

Brenda also takes some time to explain the design process involved with every project. “The first stage is the ideation stage where the concept and overall design directions are made, followed by the brainstorming or development stage where more ideas are generated.”

The education system in Limkokwing University focuses greatly on the experiential and practical training aspect of education apart from just theories, giving students exposure to the outside world.

“The next step is a presentation to the clients, followed by technical drawings and setting up the 3D mock up,” explained Brenda, who is currently working on a new design for a Sharp LCD television.

Brenda and her team of designers were the ones behind the sleek and elegant design of Sharp’s Xflat Slim TV. She was also the designer for Sharp’s DVD player, which can be seen at Harvey Norman stores nationwide and leading electrical and electronic stores in Malaysia.

Acknowledged for her creativity and dynamic way of thinking, Brenda was chosen by Sharp to design goods for the Latin American, Singaporean, American and Filipino market. From time to time, she also designs for Kenwood and Pioneer.

Prior to this, Brenda worked at Lee Huat Plastics, where she designed plastic house-ware. She also designed premium plastic products for premium brands such as Nestle and Rubbermaid.

Expecting that the local designing industry will experience a pinch from the global economic recession, Brenda believes that the following years to come will be fairly rocky for Malaysian designers. Nevertheless, she is certain that the industry is far from demise despite being in the services sector, because design is an important element in manufacturing.

“If you don’t have design, you don’t have products. That’s why the slowdown will only be temporary,” she said.

Not only does Brenda design electrical and electronic equipment, she is also a member of RELA Malaysia, where she volunteers to protect the country’s sovereignty. Despite her petite appearance, Brenda is physically fit, having participated in outdoor discipline courses, shooting camps and various other outdoor camps.

“It feels great to be able to help people despite my size,” she says, adding that she also loves to rock climb at Genting or The Summit during her free time.

Brenda hopes to be able to design for a larger and more challenging market in four or five years’ time.  One of the inventions she hopes to contribute to designing would be a rescue helicopter.

Failures that turn into lessons to learn from will give you more confidence and will reveal to you how to make things better the next time around.

“It would definitely be a challenging project. It cannot be a normal helicopter because it would have to go into narrow and dangerous sites to rescue people,” she said, adding that if there were no physical limitations to design, she would also love to design lifestyle products capable of detecting human emotion or equipments that can cure cancer.

Brenda leaves us with some advice for future industrial designers. “Practice makes perfect, so do more technical drawings whenever you have the chance. Visualize and appreciate everything around you, because anything in your life can be a source of inspiration for ideas, concepts and designs.”

Above all else, Brenda reminds us that the key to success is to persevere always. “Failures that turn into lessons to learn from will give you more confidence and will reveal to you how to make things better the next time around,” she closed.

Bruce Davey

Bruce Davey

President/CEO/Producer, Limkokwing Honorary Fellow, Film & TV , 2013

Academy Award® winner BRUCE DAVEY, a native of Sydney, Australia, is President/CEO/Producer at Icon Productions, the company he started with partner Mel Gibson in 1989.

04 June 2013

Academy Award® winner Bruce Davey, a native of Sydney, Australia, is President/CEO/Producer at Icon Productions, the company he started with partner Mel Gibson in 1989. In this capacity, Davey oversees every facet of Icon’s day-to-day operation, and his responsibilities range from the creative arena to the financial end.

Davey started his career in the entertainment industry as an accountant/business manager, looking after actors, rock groups and musicians. He first met Mel Gibson in 1980, when he was referred to him by a business associate who happened to be Gibson’s running coach for Gallipoli. A few years later, when Gibson was putting together Hamlet, he asked Davey to come to L.A. to work with him, and thus Icon was born. Since then, the company has accumulated an imposing slate of pictures.

Starting with Hamlet in 1980 as executive producer, Davey went on to produce Forever Young, The Man Without a Face, Maverick and Braveheart, which picked up five Academy Awards®, including Best Picture.

In addition to FairyTale - A True Story (recipient of the 1998 BAFTA Award for Best Children’s Picture), Davey produced Immortal Beloved, an adaptation of Leo Tolstoy’s Anna Karenina, An Ideal Husband as well as 187, starring Samuel L. Jackson and directed by Kevin Reynolds.

More recently, Davey produced Payback, starring Mel Gibson, the upcoming film, The Million Dollar Hotel, from a script by Bono and Nicholas Klein, starring Jeremy Davies, Milla Jovovich and Mel Gibson; Felicia’s Journey, with Bob Hoskins; and Kevin & Perry Go Large (Executive Produced) and What Women Want.

Cain Lam Wai Meng

Cain Lam Wai Meng

Project Director, Roar Studio and Senior Project Manager, Big Red Creative, 2009
Bachelor of Arts (Hons) in Creative Multimedia

4D animation is very complex. It certainly takes a lot of trials and errors because it involves two side-by-side videos meant for the right and left eye to create the ‘out of screen’ visual effects.

28 August 2009

The Dimensional Route

Written by Christine Chan

After achieving multiple awards as a 3D and 4D graphic design student, Cain Lam Wai Meng continues his pursuit of excellence with not just one, but two professional ventures. Christine Chan chats with him on scribbling in Science books, Quentin Tarantino, and what drives him to succeed.

Limkokwing is the sole university that emphasizes on creative thinking. Unlike others that focus on hours of sketching, Limkokwing encourages profound brainstorming sessions and active participation in the idea development process.

Project director Cain Lam Wai Meng was in love with the world of arts and movies for as long as he could remember. Recollecting his school days when his Science books were scribbled with more drawings than formulae, Cain credits the following for moulding him into what he is today: watching the movies of Quentin Tarantino and Wong Kar Wai, as well as an education at Limkokwing University of Creative Technology.

“Limkokwing is the sole university that emphasizes on creative thinking. Unlike others that focus on hours of sketching, Limkokwing encourages profound brainstorming sessions and active participation in the idea development process,” Cain said.  “It’s the essence of creative and innovative thinking.”

As a student of the Bachelor of Arts (Hons) in Creative Multimedia (formerly known as Advanced Diploma in Electric Design Multimedia) program, Cain had what many would call a ‘winning streak’. Joining national competitions made available via Limkokwing, he bagged Gold for ‘Best Graphics’ and Silver for ‘Best Experimental Film’ in the professional category of the 4th and 6th Malaysia Video Awards respectively.

Cain would not attribute his winnings to pure luck. Erratum,  which won Silver in the ‘Best Experimental Film’ category, took three long weeks of hard work and determination to complete, including one week of camping on campus with his college mates working on the project alone.

The keys to success, states Cain, are hard work, punctuality, discipline, and a sense of responsibility. Driven by these qualities, Cain decided to make a major leap in his career when he ventured out to set up not one, but two companies: Big Red Creative and Roar Studio.

Big Red Creative offers 3D and 4D animation services on top of website development and branding.  On the other hand, Roar Studio specializes in television commercials.

The keys to success are hard work, punctuality, discipline, and a sense of responsibility.

“Getting the right people for the right job is the biggest obstacle,” says Cain, when asked about the difficulties faced in his line of work. The industry, he says, lacks professional animators and designers.

The obstacles have proven to be small hindrance to Cain as he continues to set himself on his ‘winning streaks’, this time bagging clients instead of medals. His reservoir of clients now includes Astro, Galaxy Production, Maxis (Hotlink), Celcom (Xpax), Sime Darby, Sony Ericsson as well as broadcasting companies that cater to an international audience such as Jia Yu TV and Zhu Jiang TV in China. 

On top of those, Cain’s companies also boasts of projects which involve celebrities such as Wang Lee Hom, Eason Chen, Mariah Carey and Celine Dion through video ads. Other projects that have been helmed by his companies include advertisements for Fruitella,  Speedy Video, Nutrikids and Astro’s coverage of the Beijing 2008 Olympics.

But the most unique of these projects is probably his 4D creation, ‘The Haunted Office’, a 4D theatre presentation at A’Famosa theme park. With eerie looking ghosts and monsters jumping out from the screens, accompanied by impromptu blows of sound effects by Peter Wong, Cain’s associate, the attraction was an immense hit among tourists and locals.

“4D animation is very complex. It certainly takes a lot of trials and errors because it involves two side-by-side videos meant for the right and left eye to create the ‘out of screen’ visual effects,” said Cain. That explains why ‘The Haunted Office’ took up to 10 months of hard work for a 9-minute long piece!

Big Red and Roar offers exposure in the development of creative, strategic and innovative thinking. Creativity has no limits, no boundaries.

Encouraged by the overwhelming response from the public, Cain is now involved in the creation of even more theme park attractions, including ‘4D Underwater’ at A’Famosa theme park and and Petrosains KLCC’s 3D Dinosaur project.

“Big Red and Roar offers exposure in the development of creative, strategic and innovative thinking. Creativity has no limits, no boundaries.”

What’s next for Cain?  “My main aim now is to win the MSC Malaysia Intellectual Property Creators Challenge (IPCC) Series,” he says. IPCC is a competition for content creation in collaboration with the Multimedia Development Corporation (MDEC) and ASTRO,  and Cain is one of the five shortlisted contestants eyeing the top spot.

“We are working our very best to win the competition. It is the development of a 3-minute pilot for an upcoming reality show. This is a gateway for our ultimate goal: going into television series production.”

Carlos Enrique Rey Romero

Carlos Enrique Rey Romero

Marvelous Sound Designer , 2017
Professional Diploma in Sound & Music Design

"Play music, practice, be curious, read, play video games, research, study, get into the local scene, travel, anything goes!"

28 February 2017

Carlos Enrique Rey Romero: Marvelous Sound Designer

Venezuelan born Carlos Rey works as a sound designer and music composer at the Centre for Content Creation Sdn. Bhd.

He mainly works on video game projects and producing sound design for other linear media related products such as animation campaigns, corporate trailers, advertisements, etc.

Growing up Carlos had a fervent interest for science and art. He obtained a high school diploma in science and did a degree in Industrial Engineering.

However, Carlos took a different career path because he was also keen on music. “Music and entertainment have been my constant source of curiosity for as long as I can remember, and eventually the fields of audio and recording arts began to be a whole part of it.”

Carlos then joined Limkokwing University and graduated with a Diploma in Sound and Music Design in 2014. He said it was after graduation that he found out about the Centre for Content Creation. “At that time the company was working on a video game project and they needed an internal audio engineer that was when I joined.”

“Working and studying here has given me a solid base in shaping my sound and music career. I’d say the most valuable was the chance to work with other students, local and international, in the creation of music and sonic ideas, either in the classroom, studio, or performing at the university-held festivals and stages.”

Currently, Carlos is working on several projects on which he makes music composition, sound effects design and implementation. “I’ve also been audio supporting the CCID animated projects, which consist of educational awareness of scam related matters.”

Carlos mentioned that Limkokwing University unlocked a lot of opportunities for him. “Besides giving me a direct link to the company I’m currently working in, being mixed with other international students has helped me overall to polish my ways of communicating and being objective while sharing thoughts and ideas.”

When asked about his definition of success Carlos said, “Materialise your ideas and projects, make things happen with dedication and keep moving forward for the next bite. Failure is when you settle for the least and work without a vision.”

“Play music, practice, be curious, read, play video games, research, study, get into the local scene, travel, anything goes!”

Charmayne Chung

Charmayne Chung

Assistant Manager MNC Wireless Bhd, 2013
Diploma in Multimedia, Advertising & Broadcasting

To join this fast pace industry you really need to have an open mind, you need to be able to adapt very quickly with the way things change in this industry.

19 March 2013

Getting Creative

Written by Victoria Edwards

Charmayne Chung has blossomed into a confident woman who is able to express her opinions and visions thanks to the creative and diverse community that is Limkokwing.

“I think studying in Limkokwing definitely changed my life on a personal level; with it being such a diverse university I get to work with so many different creative people from different walks of life so I think it’s built my confidence.  It also helped me to build my confidence; in my current line of work I have to meet new clients every day and personally it helps me to think outside the box.”

I think studying in Limkokwing definitely changed my life on a personal level; with it being such a diverse university I get to work with so many different creative people from different walks of life so I think it’s built my confidence.

Now and Then…

A stroke of luck found Charmayne at a University which offered all that she wanted and lead to an exciting boost into the industry.

“I was looking into doing some TV and film related courses and not many collages were offering these kinds of courses. My friend brought me to the open house at Limkokwing, I talked to someone from marketing who showed me around campus and also showed me the course outline which I found very interesting. Initially after I graduated from Limkokwing I went over to the UK to further my studies so, I was working for a post production house. When I came back I joined a production house but after a while I found that I need a change in my routine. Someone I know told me there was a job opening in MNC the current company I am in. I went for it and got the job!”

Constantly on the run

Being the Assistant Manager of a huge company doesn’t allow Charmayne much time to kick back and relax. But this doesn’t mean she’s not happy and satisfied with her success so far! She measures success as to how passionate you are about your job, and her greatest achievements happen on a daily basis.

“We are the main mobile short provider for media prima, so we handle all of their mobile quick voting shows the most recent being Show Down; and also we do downloads, games, anything mobile related. Also I’m handling the CSR website for Indosat an Indonesian telecom company so I travel to Indonesia once a month.  As well as the Chinese mobile web portal for Umobile; as you can see our profile is huge! I can’t say I have one greatest achievement. Every day is a great achievement, being in this industry it’s always changing so every day I’m learning something new. You never get bored and you always get to meet new people every day, right now I’m actually at my greatest achievement. Almost every day I complete a project so there isn’t just one project that sticks out to me.”

I can’t say I have one greatest achievement. Every day is a great achievement, being in this industry it’s always changing so every day I’m learning something new.

Be Positive!

As far as positive thinking goes Charmayne is right up front. She believes there is no such thing as failure; you only go through a trial and error phase before you find your groove.

“To join this fast pace industry you really need to have an open mind, you need to be able to adapt very quickly with the way things change in this industry. And also you probably have look up for some digital and marketing course because when I was studying universities did not provide such a course.”

Cheah Teng Teng

Cheah Teng Teng

Senior Manager, Trinity Concept Builders, 2008
Bachelor of Arts (Hons) in Professional Communication

Being in the events line is really exciting and interesting as every project is something and it challenges you mentally and physically. Passion is what drives you, giving you the energy to take on anything and everything.

21 November 2008

The Publicity Go-Getter

Written by Christine Chan

Cheah Teng Teng, alumna of Limkokwing University of Creative Technology, is looking vibrant, lively and energetic. Why shouldn’t she? After all, she is currently enjoying her life as the Senior Manager of Trinity Concept Builders Sdn. Bhd., specializing in Events Management. Christine Chan tells her story..

When she is not running around organizing and planning some of the biggest events in town, Cheah Teng Teng gets herself fit by going for her weekly swimming lessons. For her there should be a balance between a hectic and healthy lifestyle, and for this gym frequenter, sports and exercise are not just about making her body sweat but also about disciplining oneself.

Apart from good health, family also plays an important role in her life. Teng Teng’s strength comes from her biggest supporters: her parents, namely her father who works as a chef in Genting Resort Hotel and her mother who always guides her and is supportive of her education and work.

The University gave me a good head-start on what to expect and face in the outside world and all the subjects learned were very practical and applicable to my work

Graduating in Business Communications, Teng Teng was one of the pioneers of Limkokwing University of Creative Technology when it was first opened in Jalan Tun Razak, Kuala Lumpur back in 1997. Majoring in Advertising and Marketing, she credits the University for contributing to her success today.

“Limkokwing University has tremendously contributed to my current working life,” said Teng Teng, “The University gave me a good head-start on what to expect and face in the outside world and all the subjects learned were very practical and applicable to my work.”

For as long as she could remember, Teng Teng has always enjoyed meeting people and conversing with others. Her interest in meeting and conversing with others is what made her join Prudential soon after graduating, where she became part of Prudential’s ‘Customer Retention Programme’, with a job scope that covered analyzing policy holders, planning of the programme and ensuring customary loyalty.

Half a year down the lane, Teng Teng decided to try out new grounds. She entered HP Malaysia’s account servicing team and within a year was promoted to Account Manager and managed HP’s overall sales.

It was only in 2008 that Teng Teng decided that she wanted to get a job that she enjoyed by doing something for herself. Without a second thought, she jumped into Trinity Concept Builders, a company that specializes in below-the-line advertising as well as events and exhibitions.

Trinity Concept Builders opened a new world for Teng Teng as she had to work with a clientele consisting of Malaysia’s biggest brands such as Nokia, Maxis, Olympus, Standard Chartered and HP. One of the major projects handled by her was the launch of HP’s latest consumer notebook at Pavilion in August 2008.

Adding to her portfolio, Teng Teng has also organized and executed the marketing and promotion of Avril Lavigne’s 2008 concert under Maxis. Although her job sounds exciting, it also takes up a lot of her energy.

Being in the events line is really exciting and interesting as every project is something and it challenges you mentally and physically. Passion is what drives you, giving you the energy to take on anything and everything

“Working in the events line can be tiring at times. You need to be prepared to give your weekends up as you have to be on-site during events and exhibitions,” she said.

“However, being in the events line is really exciting and interesting as every project is something and it challenges you mentally and physically. Passion is what drives you, giving you the energy to take on anything and everything,” said Teng Teng, who is the eldest sibling of three.

Teng Teng has her own goals for Trinity Concept Builders. She wishes to turn the company into a full-fledged advertising agency and take in above-the-line projects in the near future. Despite the positivity, she is concerned about the economic turmoil.

“The advantage for us is that companies will be spending more money on promoting, and below-the-line advertising will be opted to save costs and balance the budget, which means that companies such as mine will only feel the pinch later, if at all.”

She also added that Malaysia’s economy will not look too good if negative articles are continuously being circulated in the press as it will only create a chain reaction. Malaysians will need to be more cautious of their spending, and she suggests that there be less circulation on negativity so that people do not over-react.

Running some of the city’s major events and exhibitions is challenging work, but Teng Teng has proven that she can keep it all together, balancing both work and relaxation. We wish her the best in taking Trinity Concept Builders on to the next level.

Cheong Mun Shing

Cheong Mun Shing

Director for Sun Hung Kai Financial’s E-Business division, 2008
Bachelor of Business (Hons) in International Business

Some people view finance as being a traditional and boring industry but when you inject creativity into it, that’s when you will have the cutting edge over your competitors.

21 November 2008

Multi-Tasking Marvel

Written by Catalina Rembuyan

When people meet Cheong Mun Shing, they wonder about her is how she gets the time and energy to do all that she does. Catalina Rembuyan speaks to this multi-tasking marvel who juggles her life as the director of a division in a finance company in Hong Kong, creates websites for social awareness and justice, and goes for yoga no less than five times a week.

“I am an eternal optimist. I never let anything dampen my spirits,” says Cheong Mun Shing, the Director for Sun Hung Kai Financial’s E-Business division. As a student at Limkokwing University of Creative Technology working towards her Diploma in Business Communications in the 1990s, Cheong Mun Shing proved very early on that she was a force to be reckoned with. When asked about the awards that she succeeded in achieving during her years at Limkokwing University, Mun Shing is able to list no less than five.

Mun Shing received five awards during her graduation: the Tan Sri Dato Dr. Awang Had Salleh Award for college valedictorian, the Presidential Gold Award for best academic achievement in the School of Business, the Industry Award that had been sponsored by Dale-Lokman Communications, the Outstanding Achievement Award as well as being the recipient of the British-Malaysian Association Scholarship.

Today, she is the Director for Sun Hung Kai Financial’s E-Business division, combining her knowledge of information technology with the finance industry. She also runs a freelance website design company where she designs for causes pro bono and has been recently accepted as a student in a financial engineering program in an American university.

Sun Hung Kai Financial is one of Hong Kong’s leading finance companies. Beginning first in 2002 when Mun Shing was offered a position in the company’s Marketing division, she took a short breather away from Hong Kong and returned to Malaysia for a short while before receiving an offer from the same company, this time in its stockbroking division.

Returning to Hong Kong to work as a stockbroker for Sun Hung Kai Financial was one of Mun Shing’s most dangerous decisions: she was caught in the financial meltdown of 2007/08! “I was caught right in the middle of the hurricane, metaphorically speaking. Going to work every day watching markets tumble and client’s wealth shrink overnight was very depressing!” she said.

Technology is a very dynamic subject and there is no room for being static as you need to constantly keep yourself abreast of the latest technologies in order to stay upfron.

Regardless of the difficulty, Mun Shing succeeded in seeing the company through those stormy months, and this she attributes to her ability to think innovatively and creatively, a skill that she nurtured as a student in Limkokwing University. “Some people view finance as being a traditional and boring industry but when you inject creativity into it, that’s when you will have the cutting edge over your competitors,” explained she.

Mun Shing’s abilities to weather through tough challenges in her profession was noticed by her company, and she soon moved up in her career and shifted into the newly established E-Business division, where she currently holds the position of Director. She is in charge of overseeing the direction for the growth for all electronic trading platforms and portals, developing and implementing e-business strategies and marketing initiatives, building strategic alliances with potential business partners, researching and analyzing industry trends as well as competitive activities, best practices and new products and opportunities, and managing online advertising and search marketing campaigns.

It is a challenging line of work that requires both in-depth knowledge of the field of finance and being constantly up-to-date with virtual technology, and Mun Shing proves that she is one of the few people who have got what it takes to see this through. “Technology is a very dynamic subject and there is no room for being static as you need to constantly keep yourself abreast of the latest technologies in order to stay upfront,” she said. “Anticipate, react, and be versatile: that’s the way to stay ahead in this field.”

“An interesting trend to note is the influence of social media on how marketers do business. In my opinion, even a very traditional industry like finance is not immune to the effects of social media, and companies need to start looking at this area seriously and embrace it to stay ahead of the curve.”

Mun Shing also runs a non-profit project called Vanilla Factory, a web consultancy service that offers pro bono initiatives to social causes, including web consultancy services, web development and design services, search engine optimization, photography services and customized blog creation. To date, Vanilla Factory has served ten clients, two of them on a non-profit basis.

Anticipate, react, and be versatile: that’s the way to stay ahead in this field.

On top of web design, Mun Shing has also just completed a course on financial engineering from Stanford University, does photography, travels to different countries on a regular basis, is studying contemporary Chinese art, and does yoga five to six times a week! “People wonder how I find the time and energy to do everything that I do!” she said.

Perhaps the yoga might have something to do with it!

Chia Wei Jie

Chia Wei Jie

MYGOZONE, Video Game Designer, 2009
Diploma in Games Art

Having great ideas is essential but developing the skills needed for designing is far more important. What is the use if you have mind blowing ideas for games, but don’t have the ability to turn them into reality?

31 July 2009

Meet the Wonderboy of Games

Written by By Christine Chan

While others are playing games, twenty-one year old Chia Wei Jie is making them. Christine Chan speaks to this Limkokwing University alumnus as he tells us about how Limkokwing University helped to make his dream of making games come true.

“I am really grateful to my wonderful lecturer, Mr. Peter, for giving me an abundance of knowledge and endless encouragement,” said Chia Wei Jie, video game designer and Limkokwing University of Creative Technology alumnus.

It is a well known fact that Limkokwing University graduates are well sought after as they are trained for the industry throughout their entire course of learning.

“Not only does Limkokwing University have quality lecturers and offers a good education, but the university’s many students from all over the world helped me to improve my English proficiency,” added the Negri Sembilan native, whose first language had been Mandarin all his life.

Chia Wei Jie, who graduated from Limkokwing University with a Diploma in Game Design in 2007, believes that owes his current position as a game designer to his alma mater. Immediately after graduating, Wei Jie was snapped up by MYGOZONE, a local game company that specializes in game design.

“The university recommended me to the company and I was accepted in no time. It is a well known fact that Limkokwing University graduates are well sought after as they are trained for the industry throughout their entire course of learning.”

As a game designer in MYGOZONE, Wei Jie’s job scope covers designing games as complex as MMORPGs (an acronym for Massively Multiplayer Online Role-Playing Games), game balancing – which involves balancing the power or statistics of two in-game characters so one does not overpower another – and creating flash and mini games.

Among the most popular games created by MYGOZONE are SMS TV games broadcasted on ASTRO’s Channel 109. “It’s fun and interactive because you can play the games shown on the television screen and participate through text messages from your cell phone,” explained Wei Jie.

Some of the games that have appeared on television created by MYGOZONE have been Tank Attack 3D, Moo Moo Saviour, War Zone and Fly and Pick.

Chia Wei Jie

Describing himself as fun and filled with creative ‘crazy ideas’ as well as a good sense of design, Wei Jie hopes to secure his future in global game designing companies such as Square Enix, the creators of the Final Fantasy series or Namco Bandai. In fact, working for these companies would be a dream coming true for Wei Jie, as he is an avid fan of all forms of role playing or online games, including the Final Fantasy or Tales series, Last Chaos, Maple Story, DOTA, Metal Gear Solid, Cabal Online and many more titles.

“When you want to design a game, you need to be in love with gaming first. After that, you need to acquire the needed skills to match your imagination or ideas,” Wei Jie said, when asked for his advice for those interested in joining the game designing line.

“Having great ideas is essential but developing the skills needed for designing is far more important. What is the use if you have mind blowing ideas for games, but don’t have the ability to turn them into reality?”

Wei Jie is also very grateful to his mother, who, instead of banning him from video games as most parents would, encouraged him in his interest by turning his home into a playground whereby he could immerse himself in video games. Ever since he was in kindergarten, Wei Jie has been familiarizing himself with the many games available on his game console, the Super Nintendo Entertainment System (SNES).

The result of all that indulgence is I now know every in-and-out of games and gaming. When I play a game and find something I don’t like about it, or even simply lacking the ideal aspects of an interesting game, I will find ideas on how to make a game better,

As he moved on to his secondary school years, his mother further encouraged him by presenting him with various models of the Playstation. He now carries a Playstation Portable wherever he goes!

“The result of all that indulgence is I now know every in-and-out of games and gaming. When I play a game and find something I don’t like about it, or even simply lacking the ideal aspects of an interesting game, I will find ideas on how to make a game better,” he said.

“It’s very fulfilling when players enjoy playing with your creation. The feedback you get from having a huge number of players usually signifies how great your game is,” he said.

Game design is not Wei Jie’s only passion. He also loves to make Gunpla, or Gundam Plastic Kits produced by Bandai, which are plastic pieces of more than 600 parts that are to be assembled and molded into a large 1/60 scale figurine.

Wei Jie is highly thankful to both of his parents who have been supportive of him all the way. “Without them, I wouldn’t have been able to make it this far,” he said.

“The greatest gift they gave to me was in giving me the opportunity to enroll into Limkokwing University,” he said, explaining that he learned about the university through an expo at his secondary school in Negri Sembilan.

Wei Jie aspires to create his very own online game and is now currently working on MYGOZONE’s first MMORPG. “Learning is a life long process, and I’m currently trying to garner as much knowledge as I can so that I can excel in the industry,” said Wei Jie.

Chong You Leong

Chong You Leong

Lecturer, 2016
Bachelor of Architecture

Never give up and grab all the golden opportunities. Success is daring to try and making an effort in everything that we are doing.

22 August 2016

Chong You Leong: Award-winning Architect

Bachelor of Architecture alumnus, Chong You Leong, is a lecturer and an advisor for Limkokwing University’s Architecture Student Council. In 2015 he successfully led the 27th annual Architectural student workshop ‘Future is Now’ with a team of over 150 working committee for nearly 600 participants.

With numerous awards under his belt Chong You Leong shares his insights on what keeps him soaring to heights in his career.

“I discovered my love for architecture by accident; at first I was interested in interior design and always decorated our house during any festive season. As time went on, I was introduced to interior architecture which I immensely got to love. Now I am passionate about architecture because it revolves around our built environment and changes lives for the better.”

“After high school I got a scholarship to study at Limkokwing University which is where I wanted to study in the first place. Through the many awards and accolades the University has won it was clear to me that it was one of the best universities.”

Chong mentioned that since joining Limkokwing University his life revolved 360 degrees as it maximised his views in many perspectives because of its diversified ecosystem.

“The multicultural environment at Limkokwing University creates worldwide experiences. During my studies I had the opportunity to exchange cultural knowledge with students from different parts of the world simultaneously elevating my country, Malaysia in the eyes of others.”

“Through this, I learned to consider many factors regarding cultural backgrounds in any decision making process be it life lessons or architectural deliberation.”

Chong You Leong said his challenges came along with his biggest achievements.

“Leading the 27th annual architectural student workshop ‘Future Is Now’ with a team consisting of more than 150 working for nearly 600 participants was very challenging but worthwhile in the end because it turned out successfully.”

“It was a great milestone for the University and Faculty of Architecture and Built Environment because it was the first time for a private institution to host the annual workshop after 36 years of being conducted.”

Leong has also won numerous awards while studying at Limkokwing University such as the PAM Annual Architectural Booth Exhibition for 3 consecutive times and LAFARGE Affordable Housing Design competition to mention a few.

“In 2016 we swept 5 awards and championed the annual Royal FLORIA Garden competition-University category after a few years of participation. This too was one of my greatest achievements and the first time to participate and lead a landscape architecture competition.”

“Besides that, the University’s strong industry network has molded and enabled me to work closely with other professionals.”

“I’m one of the lecturers at the Faculty of Architecture and Built Environment. I teach design and technology classes to inspire and nurture future leaders. Besides that, I’m also the advisor for the University’s Architecture Student Council. The council generates activities and participation of industry related architectural competitions and liaises closely with the Malaysian Institute of Architects and Board of Architect Malaysia.”

“As I work closely to represent the University in Malaysian Institute of Architects, many competitions and architectural events enable me to engage with industry experts and professional architects; this practice sharpens my skillset further.”

Currently Leong is working on grooming 35 enthusiastic young leaders to represent Limkokwing University at the 28th Architectural Student Workshop ‘MATRA’ which has 12 categories.

“I am also involved in a 200ft dragon sculpture recycle installation project which is expected to break the Malaysia Book of Records in a few months time.”

The experience that Leong got from Limkokwing University embedded in him a globalised mindset as well as flexibility in solving problems. “Besides that, the University’s strong industry network has molded and enabled me to work closely with other professionals.”

Chong You Leong’s advice to upcoming young architects and students was, “Architecture is a demanding course and very challenging, it requires drive and perseverance. Never give up and grab all the golden opportunities. Success is daring to try and making an effort in everything that we are doing.”

 

Choun Pichvichara

Choun Pichvichara

Bachelor of Business (Hons.) in International Business , 2016

The business that I have been working on are manufacturing and trading business. For my manufacturing company, I have been working as a marketing personal and product development for the local brand wheat flour, which is very well known and used in Cambodian market.

11 June 2016

The business that I have been working on are manufacturing and trading business. For my manufacturing company, I have been working as a marketing personal and product development for the local brand wheat flour, which is very well known and used in Cambodian market. As for the trading company, I’m the importer of bakery products which is a newly startup company that also penetrates about 30% of the bakery market.

The wheat flour manufacturing business is my family-owned business that I have been very closely involved since I started my university. The inspiration is purely from seeing how my grandparents and parents putting up so many hard work building the company from scratch and growing into a very large enterprise. As for the trading company of bakery products, this company has come from the knowledge and extended range from the understanding of the market while working on the wheat flour market, where I can recognize the opportunities to introduce the market with introduction of a new innovated product that were well-known aboard with its quality and many new products to introduced to Cambodian’s market.

I can say almost all of the skills in the International Business Course are very practical for my career development because this course consists of many core subjects that generally focuses on the whole business area including accountant, finance, management, economic, e-commerce and project management. Beside, the course structure have a very well-arrange assignments for students to complete throughout the terms, in which I have gained so many experience with in critical skill, report writing, team coordination, presentation and many more useful skills for that I have applied to my current career.

The most memorable learning experience would be the class assessment such as individual assignment and group assignment. This is the experience of stimulated situation of real working environment where mainly focus on the skills needed to accomplish a project. I have experienced how to work in a team, perform necessary research for information relevant to complete the project and what is more is how helpful is our lecturers as to how they are so active to help and provide guidance for completion of the project.

Besides the academic education, I had meet many new friends who share great knowledge, which now become business owners, and we now building a very good networking that we usually share the business ideas and overview on business environment.

Yes, I would recommend LUCT to the younger generation who looking forward to receive quality education in a quality environment and international standard learning systems.

 

Christabel Fernandes

Christabel Fernandes

Account and Brand Manager, McCann Erikson, 2008
Bachelor of Arts (Mass Communication) in collaboration with Curtin University of Technology, Australia

You don’t need a lot of money in order to be successful. Being happy and contented with what you have and be able to juggle work and family is a blessing.

19 November 2008

Making waves in advertising

Written by Christine Chan

In five years since graduating with a Mass Communications degree, Christabel Fernandes has moved up the advertising agency ranks to account and brand manager. She carries her success with poise, confident she will tackle any new challenges with the same energy she had when she first embarked on her career.

Life changed for Christabel Fernandes the day she walked into Limkokwing University.  As she put it, it was an experience unlike any other in her life.

Limkokwing University is a multicultural university, making it rich with values, cultures, and backgrounds; so different from what I experienced during high school days.

“Being an Ipoh girl,  coming to the city to enrol at an international university was really an eye-opener. Limkokwing   University is a multicultural university, making it rich with values, cultures, and backgrounds; so different from what I experienced during high school days,” she said.

Her educational experience as she pursued her degree, majoring in advertising, was enhanced by her stint as student ambassador.

“It was great and it felt good representing Limkokwing University during educational road shows and exhibitions. It was exciting and I was proud to be able to represent my university,” said Christabel, who worked part-time in the Marketing Department while studying.

She quickly landed a job as junior account executive at a leading advertising agency in Malaysia,  J. Walter Thompson after graduating in 2003.

She worked on a multinational brand, Ford Malaysia, initially. Two years later, the agency swept four awards for its Ford ads — Cannes Bronze Award,  Kancil Bronze Award, MC² Bronze Award and the Ad Fest Bangkok — which left her exhilarated to be part of a winning team.

The following year, her team won the Kancil Merit Award for another Ford ad. The same year, she was promoted to account manager, just two years after joining the company.

She joined McCann Erikson in 2007 and was put in charge of two multinational accounts — Loreal and Maybelline, which she enjoyed tremendously.

“I was happy. I love both brands as it represents me. I love beauty and cosmetics. That is why the job fits me so well. The brands were close to my heart,” she said.

In early 2008, Christabel was challenged to launch a new lipstick without the usage of traditional media. She hit on the idea of using teenaged bloggers to spread information about the product. After identifying the bloggers, she organised a make-up party for them and soon after that, the new lipstick range sold like hot cakes as the girls went home to blog, creating a lot of attention and feedback from all the girls online.

That was one of Christabel’s most successful projects.

“I love what I’m doing. My plans are to help my clients to grow and to service them in 2009. New challenges are expected as an economic slowdown is expected,”  she said.

Being happy and contented with what you have and able to juggle work and family is a blessing.

At 28, her plans for the future include opening her own boutique. “A boutique will come in handy when I need more time for myself and my family,” she said.

She names her university sweetheart, Mark Chew, as the source of inspiration in her life and work. They met in Australia and Mark later moved to Malaysia to be with Christabel. He operates a graphic and interior design company as well as a bakery.

“You don’t need a lot of money in order to be successful,” said Christabel. “Being happy and contented with what you have and able to juggle work and family is a blessing.”

Christopher Khoo Chee Siong

Christopher Khoo Chee Siong

iOS developer , 2014
Bachelor of Arts (Hons) in Mobile Media Production

The new generation of mobile applications is providing unparalleled customisation freedom to smart devices everywhere. It could be argued there is a mobile app for anything, and to the enterprising person they can be a means of generating revenue.

05 November 2014

The new generation of mobile applications is providing unparalleled customisation freedom to smart devices everywhere. It could be argued there is a mobile app for anything, and to the enterprising person they can be a means of generating revenue.

One such enterprising person is gaming enthusiast Christopher Khoo Chee Siong, who decided to make something great out of his passion and skills and thus took the plunge into the mobile gaming industry.

He wanted to design a game that was easy to play, with the ability to keep the audience hooked. After tossing around ideas, he came up with the simple concept of ‘Samurai Fury’; a modern arcade style casual game that can be played on the go.

The concept of the game is to chop up wood in a given timeframe, while evading hazards that randomly emerge. It is played by tapping the screen left or right to move the sword. Success unlocks more swords that make playing the game more challenging yet exciting.

Christopher graduated from Limkokwing University in July 2014 with a Bachelor of Arts in Design. He says studying in Limkokwing, he learnt to explore possibilities and not focus on limitation, thus entering a market he knew little about at the time.

“I learnt not to let what I don’t know limit me from following my dreams. I certainly didn’t have much knowledge in the iOS app industry when I entered the market.”

He says studying in the University was like “taking a world tour while in one place”. His classes had students from all over the world, which helped him learn how to relate to people from different backgrounds better.

“In my class, almost everyone was from a different part of the world; there was always something new to learn each day.”

Christopher plans on starting an app development company in the future, where he will develop both games and service-providing apps which will “make life a little easier”. Though the app industry is still in its infancy in Malaysia, Christopher believes it will take off in the coming years driven by the demand for local apps that Malaysians can relate to.

“Even though the industry is new in Malaysia, I foresee it becoming big because Malaysians want apps that are relevant to them, in their own language.”

He encourages those interested in entering the industry to learn as much as they can about app development and the app market. He says though this industry might seem difficult, especially if the product does not do well in its launch stages, it’s always important to persevere and not let difficulties hinder your dreams.

“Follow your passion, love what you do and the success will follow”, he concludes.

Download Samurai Fury from the iTunes Store

 

Chuah Jay Mee

Chuah Jay Mee

Marketing Director, Everquest Sdn Bhd, 2009
Diploma in Multimedia, Advertising & Broadcasting

Starting this company means facing more challenges, and I am prepared for a tough time in an industry known to be competitive and challenging. Despite the challenges I am certain that it will be equally rewarding.

25 August 2009

The Lady Behind Marketing Successes

Written by Catalina Rembuyan

Enterprising and intelligent, the Marketing Director of Everquest Sdn Bhd, Chuah Jay Mee, is a force to be reckoned with. In her previous job, she was behind the marketing successes of various renowned sports and fashion brands. This Limkokwing University of Creative Technology alumna took another brave step forward by running a modest company on her own. Catalina Rembuyan tells her story.

After graduating with a Diploma in Multimedia, Advertising and Broadcasting from Limkokwing University of Creative Technology (then known as Limkokwing Institute of Creative Technology), Chuah Jay Mee had the privilege of studying Communication Studies at Auckland University of Technology.

Starting this company means facing more challenges, and I am prepared for a tough time in an industry known to be competitive and challenging. Despite the challenges I am certain that it will be equally rewarding.

Today, she is the Marketing Director of Everquest Sdn Bhd and specializes in advertising and promotions, brand management, event management, model and talent management, management training and consultancy, and public relations.

For the well-groomed and well-poised young lady, there is a pleasant contrast between her graceful appearance and the responsibilities in her new venture.

Jay Mee portrayed her meticulous personality with articulate thoughts as she recalled her fulfilling years at Limkokwing University. “The highly competitive environment has taught me to think outside the box in coming up with creative ideas,” she said.

“My years as a student also taught me the importance of being presentable in order to win the approval of others,” she added.


The practical projects that she went through such as graphic designing, producing multimedia trailers, designing websites and developing points of purchases display served as a perfect training ground for her current profession. Among the subjects that she took up were Buyer Behaviour, Human Communication, Advertising Creativity, Writing for Electronic Media, and Media, Culture and Society.

Each of the subjects that she undertook provided her with the necessary training for her career. “I am always required to suggest inspiring strategies and to tackle each task with different approaches,” she said, explaining that in her current line of work, she needs to come up with appealing ideas that cater to the clients’ requirements.

As a rookie entrepreneur, Jay Mee has been combining her knowledge and previous experience from several organizations to rise to the challenges. Starting her company during the middle of an economic recession was also a calculated risk, but she states that her experience had been surprisingly good.

“Starting this company means facing more challenges, and I am prepared for a tough time in an industry known to be competitive and challenging. Despite the challenges I am certain that it will be equally rewarding.”

“It has been a smooth ride out there and I have been dealing with supportive clients,” she said, adding that she has to be outgoing and persuasive to deliver the unexpected.

Over the years, I had to think on my feet to juggle the workload and devote attention to different brands aiming at achieving specific targets.

She has clearly earned the trust of her clients with her reputation overseeing the success of notable brands, namely Ipanema, Ted Baker, Zara, Bebe, Massimo Dutti, Women’s Secret, Mizuno Golf, to name a few.


“Over the years, I had to think on my feet to juggle the workload and devote attention to different brands aiming at achieving specific targets,” explained Jay Mee on her job scope then. This experience has proven to be immensely helpful in her current undertaking at Everquest Sdn. Bhd., where she is expanding her client base to other industries, including liquor, hoteling and real estate.

As one who recognizes the value of multi-tasking, Jay Mee also balances her time between work and leisure. She spends her free time kicking back and relaxing by reading magazines, going shopping, or travelling.

On top of her focus on her career and finding time for leisure, Jay Mee has also developed the compassion to contribute to society through community-based initiatives.

“During my tenure with my previous company, I have implemented one charity campaign each for Shelter Home and the World Wildlife Foundation,” she said.


We concluded our interview with Jay Mee by asking her for her personal definitions of success and failure. When asked about her personal definition of failure, Jay Mee takes some time to define the dismal word.

“Failure is a setback and nothing else. It is something that I will attempt to avoid in order to keep myself from hitting rock bottom,” she explained.

When asked about her personal definition of success, Jay Mee replies that success is what happens when one gains appreciation for a job well done with passion. Judging from the effort that she pours into her professional life, Jay Mee has certainly been a good role model for the definition as she constantly strives to excel and does so with passion.

 

Crystal Koh

Crystal Koh

Branding and Communications Senior Manager, 2013
Bachelor of Arts (Mass Communication) in collaboration with Curtin University of Technology, Australia

The first step is always difficult, but if you just get moving, you build momentum and you can improvise along the way. If you never take that first step, you will never do anything.

16 July 2013

Flying High

Written by Onalethata Mogale

Crystal has always been a high-flier, receiving a Young Achiever’s Award upon her graduation in 2005. She graduated from Limkokwing University with a degree in Mass Communication, and says Limkokwing University’s reputation has greatly assisted her when she first joined the industry.

“I joined Limkokwing because of its reputation. When I graduated from high school, and I was sourcing around for colleges, Limkokwing came across as one of the most reputable colleges,” she says.

She says after she was looking for a job as a fresh graduate, she had an advantage over her competitors from other colleges because Limkokwing University is well known in the industry as a hub of creativity.

Creativity and diversity is the first thing that comes to mind when one thinks of Limkokwing University, she says.

After graduation, she joined the hotel line as a Public Relations and Marketing Executive for a year, and then she moved to another leading hotel where she worked as a liaison between the hotel and the media and external stakeholders for four years.

She joined GroupMAD about two years ago, and says what she learnt in Limkokwing University still applies to her job today, because as a student she was exposed to practical assignments which involved working with industry people a lot.

“When we had to go out and do our assignments, we had to know how to contact the right people and how to work with them, and that really helped, because what I am doing right now in GroupMAD is all about communicating with external stakeholders and clients.”

As a Branding and Communications Senior Manager, she handles branding and Public Relations portfolios, dealing with a accounts for a lot of high end companies. She also does strategic planning, and she is mostly involved in the company’s business community, taking care of clients from the property, lifestyle, as and education sectors.

Limkokwing University has also enriched her personal knowledge, as she says she got to meet people from different parts of the world, and gained an international mindset.

“I knew that Limkokwing would give me a good experience because of its diversity.  I got to be exposed to a very diverse culture and I believe now I know more about the world.”

She believes her educational background has helped her score the top jobs at places she has worked, and now she is happy to be working for a company that nurtures and encourages the staff to be leaders and entrepreneurs.

Her advice to graduates who are about to enter the industry is to find a mentor, because she believes it is easier when you have someone to help you and encourage you through your journey. She also encourages them to be bold and takes the first step towards their dreams and aspirations. She says:


“The first step is always difficult, but if you just get moving, you build momentum and you can improvise along the way. If you never take that first step, you will never do anything.”

 

Dalveen Isabel Kaur

Dalveen Isabel Kaur

Public Relations Executive, Essence Communications, 2008
Bachelor of Arts (Hons) in Professional Communication

Public relations have been around in the United States and Australia for more than twenty years and is now blossoming in Malaysia as more and more companies today need public relations to manage the relationship with their clients and to assist in internal communication.

25 September 2008

Proving that Communication is Power

Written by Christine Chan

Dalveen Isabel Kaur has done a lot. This Senior Consultant Public Relations Executive at Essence Communications has been the winner of the Miss Malaysia India Eco Beauty 2007 title and the runner up for Miss Malaysia India Global of the same year, and is well experienced in the field of public relations in the country. Christine Chan finds out more about what inspires this 25-year old alumna of Limkokwing University.

A quote from Oprah Winfrey – “I think that being able to communicate with people is power” – hangs on the wall of Dalveen Isabel Kaur’s office. It is a quote that well describes Dalveen just as much as it drives her.

Dalveen impressed audience and jury alike when she took the stage and declared that “Religion is the backbone of someone’s life while culture can be used to forge unity” at the Miss Malaysia India Global 2007 beauty pageant.

The question she was responding to, “Which has a greater influence in one’s life, culture or religion?” was the question that won her the place of second runner up in the competition.

Breaking the stereotype of beauty queens being vapid, Dalveen scored another title at the same pageant, Miss Malaysia India Eco Beauty. Dalveen outshone all her other contestants due to her outstanding knowledge of the ecology in Malaysia, when she was required to take an eco-knowledge test right in the middle of the forest, alone!

“The competition was a life-changing experience,” she confessed. Winning jewelry worth up to RM 2000 from Poh Kong Jewellers, a hand-woven Persian Carpet worth RM 2000 from Astana Persian Carpet and a scholarship for law studies at Advance Tertiary College (ATC), Dalveen contributed the law scholarship to under-privileged students who are in need of funding for their education.

She is very frank about the factor that differentiated her from all the other contestants. “I love talking and mingling, and I see myself as a communicator,” she explained, hinting that her winning card lay in her ability to communicate eloquently to the jury.

My time in Limkokwing University strengthened my confidence in myself and my capabilities; it was my pillar and my foundation

Dalveen, who is currently working as a Senior Consultant Public Relations Executive in Essence Communications, knows how important the ability to communicate is to life – in fact, it is her bread and butter. Her job, which includes client management, branding, consultation, and crisis management, requires her not only to communicate well with her clients, but to communicate to the public and the mass media on behalf of her client.

It is a challenging line of work that demands quick thinking and a gift of the gab. Dalveen, whose resume in the public relations industry includes the Hill and Knowlton Public Relations Agency and Avec Communications, began her journey in the industry as a placement executive in Limkokwing University of Creative Technology’s Next Generation department.

“The university is a place that made me discover creativity and self-expression, and the mix of cultures made me more independent and mature in my way of thinking. My time in Limkokwing University strengthened my confidence in myself and my capabilities; it was my pillar and my foundation,” Dalveen expressed.

“The lecturers are all experienced and set a benchmark for excellent teaching. I have to thank one of my many lecturers who inspired me, Mr. Bong, who taught me presentation skills and to stand tall on stage and speak up in confidence.”

Dalveen believes that more than just empowering individuals to think creatively and expose themselves to different peoples and cultures from around the world, the industrial training component that is present in almost all of Limkokwing University’s programmes is essential for the student who wishes to pursue a profession in public relations.

“Students have to take it seriously even though at first many may feel reluctant to go through it, because industrial training is indeed the eye-opener in your transformation from student to professional,” she said.

Students have to take it seriously even though at first many may feel reluctant to go through it, because industrial training is indeed the eye-opener in your transformation from student to professional

The public relations industry in Malaysia is, according to Dalveen, a good industry to bank one’s future on. “It is growing rapidly because everyone, from big corporations to even smaller businesses, is now realizing the value and necessity of public relations.”

“Public relations have been around in the United States and Australia for more than twenty years and is now blossoming in Malaysia as more and more companies today need public relations to manage the relationship with their clients and to assist in internal communication,” she explained, “But if you plan to enter the industry, do not join just because you think it’s going to be glamorous.”

You need to know your clients very well and if you have to provide solutions for them, say for a crisis, you need to keep thinking out of the box

“It is a very demanding job that requires you to always be on your feet while you get used to churning out press releases all the time. You need to know your clients very well and if you have to provide solutions for them, say for a crisis, you need to keep thinking out of the box.”

But does Dalveen have any advice for those who wish to follow her footsteps in another direction – that of winning beauty pageants? In fact she does, as she explains, that people entering beauty pageants should not have too high hopes on winning or becoming famous.

“Not everyone who is going to go on stage will end up being noticed while live on air, so don’t think of it as a competition that you have to win. Instead, take it as an experience of a lifetime meant to be enjoyed.”

Perhaps her personal regimen and hobbies might be worth adopting, too: Dalveen wakes up as early as 6 am to go to the gym and exercise four times a week, and spends whatever free time she can get reading. Although some of her top reading material are novels like Cecelia Ahern’s P.S. I Love You, Dalveen also highly recommends non-fiction books that promote self-empowerment such as those of Osho, a professor of philosophy in India, whose books include titles like Walk without Feet, Fly without Wings, Think without Mind and Osho on Zen, as well as Barbara Taylor Bradford’s The Power of a Woman.

Believing that ‘everyone is equally important’, that living for the present is a definition of success, and that one must learn to love oneself before one can love others; it is small surprise that she is labeled as a person who is simply bubbling with positive energy by her colleagues. Dalveen closes our interview with an anecdote that she has of her years prior to enrolling in Limkokwing University.

Born in the month of February under the star sign Aquarius, Dalveen fully believes that her star sign is one that is inspired with creativity.

“That’s what I told my dad to further persuade him to enroll me in Limkokwing University. I told him – that’s where I have to be, it’s written in the stars!”

Datin Seri Tiara Jacquelina Abdullah

Datin Seri Tiara Jacquelina Abdullah

Singer/Actress, Limkokwing International Advisor of Performing Arts, 2013

I almost forgot that I was in a Malaysian University. It could have very well been in New York or somewhere in Europe for that matter. I am very impressed by the quality of work and the dedication of the students in those departments.

06 June 2013

Datin Seri Tiara Jacquelina Abdullah is a Malaysian actress and producer.

Tiara, 39, is married to former Malaysian Minister in the Prime Minister’s Department. She is an actress who acted in various television movies and films including Puteri Gunung Ledang which was listed 49 on the short list of the Best Foreign Film category at the Academy Awards in 2004.

She won the best actress award in the 12th Malaysia film festival for the movie “Ringgit Kasorrga” and had co-acted with Academy Award winner Frances McDormand with the movie Beyond Rangoon.

Following the success of the movie Puteri Gunung Ledang movie, she transformed it into a theatre musical which was equally successful and that prompted her to move behind the screen.

Tiara also produced P. Ramlee the musical, an early depiction of the legendary icon and movie star of the 1960’s and 1970s. The musical received overwhelming response from the public when it was staged in Singapore, Malaysia and Brunei.

Tiara appointed international advisor for Performance Arts at Limkokwing

Tiara joined other celebrities like Mel Gibson and Hollywood director Bruce Davey in being appointed the International Advisor of Arts at Limkokwing University of Creative Technology, Cyberjaya.

Tiara visited the Cyberjaya campus in January 2008, where she toured the Limkokwing University’s Presidential library and Branding gallery, Sound and Music design academy, film and television academy and hair design academy.

“I almost forgot that I was in a Malaysian University. It could have very well been in New York or somewhere in Europe for that matter. I am very impressed by the quality of work and the dedication of the students in those departments.”

She also met students preparing for their Fashion Graduate show checking out their designs.

“I almost couldn’t imagine that all this was done by students. It is very, very professional work. I can see the direction that Limkokwing University is going now.

You are teaching students to think how we can position Malaysia for the world, and this is wonderful!”

Using Hall of Fame for P. Ramlee the musical rehearsals

In May 2008, Tiara used the Hall of Fame facility at Limkokwing University for the training and rehearsal of the highly acclaimed P. Ramlee the musical.

The musical was brought back by popular demand by Tiara and her Enfiniti Productions Sdn Bhd crew, after a popular stint in Kuala Lumpur, Singapore and Brunei in 2007.

I almost forgot that I was in a Malaysian University. It could have very well been in New York or somewhere in Europe for that matter. I am very impressed by the quality of work and the dedication of the students in those departments.

It is about the ever popular artiste, screen legend and singer P. Ramlee, an icon who had graced the silver screen since the 1950’s until his untimely death in 1973.

P. Ramlee who had acted in 66 films and sang more than 300 songs during what was described as the glowing shining era of Malay movies and performing arts.

The P. Ramlee musical will be performed in Singapore on May 17th onwards, and at Istana Budaya, Kuala Lumpur on May 28 onwards. The rehearsals are being practiced by the performing artistes at the Limkokwing University’s Hall of Fame.

Introducing the new P. Ramlee

Datin Tiara, who is also the Limkokwing University’s International advisor for the Performing Arts, also announced Musly Ramlee will play the lead role of P. Ramlee.

Musly, who has the splitting image of the larger than life P. Ramlee takes over the role from Sean Ghazi in this highly acclaimed musical brought for the second season.

Tiara described Musly, a singer and impersonator, as someone who has exactly the same facial and movements of P. Ramlee.

“I couldn’t believe my eyes when I watched a recording of his audition, to see that he looked much like P. Ramlee and sounded like him.

He has captivated the imagination of Adlin Aman Ramlie who is the writer and director for this season, and when Datuk Zahim Al Bakry (associate director for season 2) auditioned him, they both agreed that Musly was P. Ramlee. I believe Musly will bring to the show a fresh interpretation of the character of P. Ramlee, and literally “bring to life” the persona of this great man, his interpretation of the character of P. Ramlee, and literally “bring to life” the persona of this great man.”

Musly on being selected said he was honored on being chosen by Datin Seri Tiara Jacquelina to portray the larger than life legend as this was his first experience in theatre.

“I am basically a singer who had performed many P. Ramlee songs in the past, and I see this role as a transformation towards the performing arts,” he said.

Musly has “mastered” P. Ramlee from studying his past films and songs. “P. Ramlee” is in Musly – his physical features, style, voice, and now the production is working hard on inculcating the inner features of the screen legend inside Musly.

He sees his performance in this musical as doing something good and beneficial to the industry

Besides Datin Seri Tiara, other celebrities who had visited the Limkokwing campus included Mel Gibson, Eric Way, Sharifah Amani and Datuk Siti Nurhaliza.

Datin Sri Dato’ Siti Nurhaliza Tarudin

Datin Sri Dato’ Siti Nurhaliza Tarudin

Singer/Actress, Limkokwing International Advisor of Performing Arts, 2013

Local press saying that 'she rules hearts in Singapore as well as in Malaysia' and 'her reign as the queen of Malay pop songs is still going strong'.

06 June 2013

Datin Sri Dato’ Siti Nurhaliza Tarudin, affectionately known as Siti to her legion of fans, is without a doubt Malaysia’s number one pop princess.

Dato’ Siti is also considered the most successful Malaysian singer in the industry. Unlike artists who have left Malaysia and reached international stardom, she became an international icon as her career blossomed locally. To date, she has garnered close to 200 local awards as well as international awards.

Among the highlights of her career was a successful solo concert at the Royal Albert Hall in London in April 1, 2005, where British press called her ‘Asia’s Celine Dion’ due to her powerful vocal and outstanding performances.

To date, she has the most number one singles than any other artiste in Malaysia. Her notable hits include Biarlah Rahsia, Hati Kama, Cindai, Aku Cinta Padamu.

She has recorded 22 albums to her name with 12 being solo albums. Her 12th studio album Hadiah Daripada Hati was released on December 10, 2007.

Dato’ Siti has also recently become the most frequently searched person on Google by Malaysian Google users, according to Google’s 2007 Malaysia Year-End Zeitgeist, beating celebrities like Paris Hilton and Britney Spears.

Local press saying that ‘she rules hearts in Singapore as well as in Malaysia’ and ‘her reign as the queen of Malay pop songs is still going strong’.

In 2007, she performed as Azizah, P. Ramlee’s mysterious lover, in the musical “P. Ramlee .. The Musical”, successfully staged at Istana Budaya from October 17, 2007, to November 3, 2007.

On March 21, 2008, Dato’ Siti held a successful solo acoustic concert at the prestigious Esplanade Theatre in Singapore. The concert was called Diari Hati or ‘A Diary of Her Heart’.

The concert has received good reviews from the local press saying that ‘she rules hearts in Singapore as well as in Malaysia’ and ‘her reign as the queen of Malay pop songs is still going strong’.

In early 2008, Dato’ Siti, together with her husband prominent businessman Dato Khalid Mohd Jiwa, visited the Cyberjaya campus where she was appointed an International Advisor for the Performing Arts.

Limkokwing University recognizes that Dato’ Siti has achieved an iconic status for her dedication and that her positive image will continue to build for the industry.

On 19 April 2008, Dato’ Siti attended and participated in the University’s first ever Generasi Baru convocation ceremony under her capacity as the international advisor in performing arts to the university. She joined the academic procession during the ceremony in honouring the graduates.

Dato’ Siti has, without a doubt, become the perfect role model for aspiring singers wishing to follow in her footsteps.

David Jesus Granadillo Di Gravia

David Jesus Granadillo Di Gravia

Inventive Video Editor, 2017
BA (Hons) in Digital Film and Television

“In my line of work, one has to confront their fears. You have the power of selling yourself well, firmly trust yourself. Take risks.”

30 June 2017

David Jesus Granadillo Di Gravia, Limkokwing Digital Film alumnus, is now a video editor and photographer for a business training company called MOBE.

He got exposed to the industry by being a photographer at various events, which he said encouraged him to take on more challenging jobs.

David discovered his passion for audio visual arts right after he graduated from high school in 2009.

“I wanted to be an actor, so eventually I studied Bachelor of Arts (Hons) in Digital Film and Television.”

“In the beginning I drew my inspiration from various Mexican actors, but after time went by I went beyond actors. There is a series of film directors around the globe that have encouraged my passion and love for this industry. Personalities like Kim Kiduk or Park Chan-Wook in Northeast Asia, Penek Ratanaurang in Southeast Asia, Yorgos.”

The 25-year-old mentioned that studying in Limkokwing taught him a valuable skillset of managing different cultures and mindsets. “When you are in the industry, you’d know how to handle a diverse group of people.”

“The University changed my life in a cultural sense. The environment around students emulates the world itself. My knowledge about the world, its issues and realities has expanded greatly.”

David said Limkokwing provided him with the platform to showcase most of his talents. He performed in numerous University events as a vocalist and also participated in the annual Cultural Festival.

“My communication skills were heavily improved in Limkokwing, thanks to their efforts in encouraging the participation of students in their multiple events.”

Since he has started working, David realised that one has to constantly improve. “When in the industry, one has to be more accurate in terms of results. I have made great mistakes, but it’s wonderful to be learning and expanding yourself personally and professionally.”

His definition of success is being realistic about life situations. “To be realistic is to be happy. Be realistic in every way possible, be awake in terms of politics, human rights, and your everyday life, the people you deal with, your friends, your own family. Realism is key for me.”

David’s advice to anyone who wants to pursue a film career was, “In my line of work, one has to confront their fears. You have the power of selling yourself well, firmly trust yourself. Take risks.”

 

Dia Zaiem

Dia Zaiem

Prolific Filmmaker, 2017
BA (Hons) in Digital Film and Television

“My advice to students who want a career in the film industry or any other industry is to never quit trying, because you’ll never know how you’ll get opportunities.”

07 August 2017

Dia Zaiem is a prolific filmmaker whose work is a force to be reckoned with in the industry. Zaiem is also a producer, writer and an editor, and his work has seen nominations at film festivals around the world.

Born in Syria, the 26-year-old declared that he has been a cinema lover all his life, and started actively pursuing his passion when he was only 13 years old.

He draws his inspiration from the famed Quentin Tarantino. “The way he uses camera movement, how he tells the story, and his way of using music in his films has always been an inspiration to any fan of cinema all over the world.”

In 2012, Dia Zaiem came to Malaysia and joined Limkokwing University to study Bachelor of Arts (Hons) in Digital Film & Television.

“Limkokwing was the best fit for me to study at. Having students of different nationalities and cultural background was a life changing experience; it pushes your boundaries of creativity.”

On how he got involved with the industry Zaiem said, “During studying and after graduating I worked as a freelancer with different companies, and worked for 5 months for a kids’ TV show in 2015, with the German television channel Deutsche Welle (DW). And that’s how I got into the industry.”

Dia Zaiem’s career soared to heights when ten of his short films and documentaries got nominated in the United States, Malaysia, and London.

His Silou: A Tale of an Orang Asli, was nominated for Best Short Documentary in Hollywood Screenings Festival in California, USA in 2017, and Official Selection in Best Film Fest 2017.

“I worked as senior gaffer in the short film Infinite Hiulcity, it was in the official selection category in Indie Wise Film Festival in Miami, USA in 2017.”

Dia Zaiem’s greatest achievement was being nominated for The Best Director and The Best Short Film in TMC London Film Festival in 2017, and winning The Best Editor Award for his film The Forgotten.

The short film was nominated as The Best Student Film in SEA Shorts Festival in Malaysia in 2017.

The young lad credits his success to trusting his ideas and not fearing failure, and tells the stories using his films.

His current project involves writing a script for his upcoming feature film. “My future project is working on a TV drama series as an assistant director. The project is still in its pre-production stage, but shooting will start in September 2017, in UAE and Lebanon.”

“My advice to students who want a career in the film industry or any other industry is to never quit trying, because you’ll never know how you’ll get opportunities.”

 

Didie Nasir

Didie Nasir

Business Co-Founder, 2017
Diploma in Fashion and Retail Design

“The best thing about being at Limkokwing is that you get exposed to different cultures. This taught me that life has different people and situations and that I ought to be prepared to take on whatever and whoever came my way. And I pulled on closely to that.”

15 September 2017

Limkokwing Fashion graduate Didie carries so much zeal and passion as she transformed her brand ‘Dida for Women’ into an entrepreneurial success story within such a short space of time.

MUST READ: Didie Nasir shares secrets of her success with Dynda Designs and Dida Cosmetics

It was a Sunday afternoon and the sun shines through the clouds in the perfectly blue KL skies when we made our way through the historically-innovative street, The Row, for the first instalment of La Dida Fashion Marketplace.

“Limkokwing in the house!,” shouts Dida Cosmetics’ Business Developer Juju Sabri as she welcomed us to the minimalistic but well-designed venue. A bevy of fans, pals, media friends, and well-wishers of the cosmetic brand was bustling about, looking through the latest products across the floor and documenting every special moment on social media.

We were there to visit and show our support to Didie as she hosted the fashion and lifestyle celebration that brought together over 15 up-and-coming brands such as Pretty Succi, Street Fashion KL, Jevans Jewelry, and many more.

Her one-year-old “baby”, Dida Cosmetics for Women, is known for producing ultra-trendy shades of cosmetics. The brand was also celebrating its first year anniversary during the two-day marketplace event and Didie could be seen attending to each and every one of her guests, attentively listening to their comments and congratulatory messages. Between jokes with the attendees, she was talking about positivity, women empowerment, and the happiness she gets from her achievements.

Didie co-founded the cosmetic line with her best friend of more than eight years, Tunku Chanela Jamidah. They first met at a charity event and were introduced to each other by her cousin. The friendship immediately sparked a bond that has grown stronger since then. She was happy to find someone who shared the same kind of passion towards fashion as she did.

She had always carried the fear of losing friends if any disagreement occurs as she tries to establish collaborative ventures such as this, but the two of them worked it all out and found a middle ground to reach their success.

Previously, Didie had launched her own fashion line named ‘Dinda’, but she felt a longing to switch lanes and try something else for a change.

“Dida came out from a hard time. I didn’t feel good about myself at that point in time. I felt lost. Although I had my own fashion line, I didn’t feel that I had done all that I could do,” Didie said. “During this predicament, my husband decided to take me to New York for two weeks to make me feel inspired again.”

“I saw a lot of independent beauty brands making it out there that were not well-known to the Malaysian market. It dawned to me that there was a big opportunity in Malaysia to create independent brands such as these. The trip put me right back in the creative sphere I was missing. When the opportunity to return to doing what I loved the most came up, I embraced it wholeheartedly.”

Didie cites Kylie Jenner’s makeup line, Kylie Cosmetics, as one of her influences to create her own. Despite being a year-old brand and experiencing those aforementioned speed bumps in breaking out of her creativity shell, the cosmetic line is an undeniable success story—thanks to the line’s perfect price point for its young and trendy fans.

Dida’s fans engage in the idea process of some of its new products through online suggestions and team meetups at pop-up store events.

“In this industry, creativity is the key and we are so lucky to have the creative contributions of our fans on board. Attracting and retaining good customers is always important, so it is essential to allow them to help us keep them inspired. When Tunku Jamidah and I launched our line, we wanted to create something that catered especially to the women. Something they would be proud to be a part of, hence our tagline: ‘By Women for Women’,” she added.

Backing up her business credentials, she credits Limkokwing University for teaching her how to be persistent in a situation where she needed to adapt quickly.

“The best thing about being at Limkokwing is that you get exposed to different cultures. This taught me that life has different people and situations and that I ought to be prepared to take on whatever and whoever came my way. And I pulled on closely to that. The University taught us to always take the extra mile, push ourselves further to be recognised more, and to think outside the box—or even better, without the box.”

“Tan Sri Lim Kok Wing has always encouraged us. He wanted us to be braver in whatever kind of industry we got into. It was always an amazing and inspirational moment for all the students who interacted with him. You would definitely walk away with something useful for the future,” said Didie.

While this is not Didie’s first lifestyle venture, we predict it will be one of her most successful ones. When asked what she was looking forward to the most for her brand, her eyes lit up as she prepared for a response.

“We want to go global and of course, focus on numerous markets. I mean if we can have 3CE in Sephora, why can’t we? Tapping into the mass Southeast Asia market would also be another step forward, and we surely can’t wait for our first physical store,” she giggled as if she already had something rolled up her sleeves.

Before the interview ended in preparation for her next makeup workshop, we posed for a selfie with Didie as a souvenir of our visit.

 

Dina Randria

Dina Randria

Limkokwing Alumni Community Manager, 2017
Doctor of Business Administration

“When facing obstacles, you have to decide if you’re going to let them be the excuse for your failure, or if you’re going to make them the story behind your success.”

23 June 2017

Dr. Dina Randria knows what it takes to succeed in the business industry. His story is one of hard work, unexpected career trajectories and fierce perseverance.

From being a hardware store cashier in Madagascar years ago, Dina has moved up to a Manager of the Limkokwing Alumni Community at the Centre for Content Creation (CCC), and a part-time lecturer at the University’s Postgraduate Center. The alumnus of Limkokwing University majored in Doctorate of Business Administration (DBA).

Dina took time off of his busy schedule to give us insights into his job and his recipe for success.

“The Doctor of Business Administration programme has equipped me with career flexibility and choice by preparing me for expanded roles within academia and industry.”

“I work as a community manager at the Centre of Content Creation, which is a highly specialised multimedia development unit within Limkokwing University.”

For academia, he works as a part-time lecturer at the University’s Postgraduate Center, and is a member of the Postgraduate Research Committee. He is also a supervisor for project papers and theses.

“My current project is the Alumni Community Engagement Project. We plan to continue strengthening the bond between the University and the alumni; create programmes that match the interests and needs of alumni; increase alumni giving and participation. In addition, I look forward to working with our current students to prepare them to lead in their respective classes during studying and after graduation.”

Dina discovered his calling in 2010 in Madagascar when he was visiting an education fair. “I saw the Limkokwing booth set up by one of its educational agencies and it was very eye-catching, as always.”

“After inquiring for more information, I was so amazed by the University and dreamt of being part of this global network, as I was never exposed to international environment before. I was already on the job market during that time, but I felt that I needed to take the plunge to return to education and reach higher.”

After joining the University, Dina got an offer for paid internship from the University’s Marketing Department, which was when he kickstarted his career.

“Everything started from here. It was a chance for me to learn and to grow through this career path I am in today. I was assigned to work with international teams to recruit students worldwide. I got my first insights into global marketing, business development and learned about strategic planning. My interest in community management developed further, and after finishing my doctoral studies in business administration, my passion for lecturing started to grow as well.”

Dina’s hard work and perseverance did not go unnoticed, because he moved up the career ladder and took in more work responsibilities.

“I was fortunate to be involved in projects that gave me a lot of responsibility early on, and had supportive teams along the way. This allowed me to be recognised for my contributions and move up in the organisation.”

Describing how the University developed his career he said, “With no hesitation I would say that studying at Limkowing University was a great chance for me to grow. Its has an international learning environment with students and lecturers from different cultures; that’s what makes Limkokwing so special.”

“The experience and training at Limkokwing changed my life completely, and helped provide clear goals and direction for the rest of my career. My time at Limkokwing as a student had a profound impact on my professional and personal life. Each of my courses provided me with a strong academic foundation in business administration and broadened my fields of expertise in many areas.”

Dina described Limkokwing University as a whole world on a small scale and a fantastic place to study.

“It is not just academic rigor that sets Limkokwing apart as a destination for higher education, but its innovative concept and its approach to education, which is very unique. The University attracted some of the brightest people from all over the world, which makes up an incredibly the most creative University that has ever existed.”

Dr. Dina Randria’s advice to students was, “When facing obstacles, you have to decide if you’re going to let them be the excuse for your failure, or if you’re going to make them the story behind your success.”

 

Duduetsang Moilwa

Duduetsang Moilwa

First National Bank of Botswana, Sales and Services Consultant, 2012
Associate Degree in Advertising

I know when to speak, to listen and to share. I have built my character and those around me see and benefit from it.

30 November 2012

Branding her name

Written by Thato Moruti

Sales and services consultancy simply gels in with sassy and beautiful Duduetsang Moilwa, a 25-year old First National Bank of Botswana (FNB) employee.

Her typical working day entails helping customers to fill in request forms, explain what the information in these forms mean and what the requirements are.

The most fulfilling part of her job is approving the loans for her customers, clearing the way for them to purchase land, houses or commercial plots. Dudu said that Batswana understand the importance of living happy lives and “staying in your own home is one of the beautiful things about life.” The part of her job that makes Dudu enjoy her work the most is undoubtedly meeting the people’s needs.

Duduestsang Moilwa

Dudu says that since she started out at FNB, her perception of life has altered completely:

“I thought work was just a place where I am to get a pay cheque at the end of the month but as I had the opportunity of being a university ambassador, I know for a fact there is more to it.”

Dudu prides herself on doing excellent work that brings smiles to her customers’ faces. She goes home knowing that she has played a part in helping people achieve their dreams. This fills Dudu’s heart with delight and warmth as she knows she has brought new meaning to someone else’s life.

I thought work was just a place where I am to get a pay cheque at the end of the month but as I had the opportunity of being a university ambassador, I know for a fact there is more to it.


While at Limkokwing, Dudu says she studied to be a team player but was still able to stand out from the rest without compromising her integrity. She possessed the right attitude, and with her skills and more to gain on the way she knew she was destined for greatness.

“I know when to speak, to listen and to share. I have built my character and those around me see and benefit from it.”

After graduating with an Associate Degree in Advertising and prior to working with FNB, she was at Horizon Ogilvy & Mather where she was headhunted. She seized the opportunity to be part of the FNB family and started out as a Sales and Services Consultant in the FNB Property Division, doing credit consultation for residential properties.

“I have grown so much. Now, this was a big move. At times I must admit I felt inadequate but it was an experience I am happy I got. I was a coordinator for the merger between Pick ‘n Pay and FNBB, a great initiative that put banking convenience into perspective. This was true innovation at its best.”

It all happened so fast and all she wanted to do was put her best foot forward and give it her all and the rest followed.

Having the right attitude can take you wherever you go. People will always speak and they will never stop. All you can do is take the positive criticism, right the wrongs and step up, as the bigger picture is your canvas to practice the art of self-mastery.

Dudu believes that Limkokwing University gave her a chance to familiarize herself with an atmosphere of practicality. She is proud to have had a chance to be a part of it.

“Yes, the workload was overwhelming at times but I am grateful for the thick skin I developed because of it. It is a true testimony to me that nothing comes easy. My stay at Limkokwing was filled with ups and downs but my experiences paved my path to being my best now.”

Being a Sales and Services Consultant is a stepping stone in the right direction for her to start the climb on her career path and build her own brand.


Duduetsang also had words of encouragement for all young people who are getting ready to graduate:

“Having the right attitude can take you wherever you go. People will always speak and they will never stop. All you can do is take the positive criticism, right the wrongs and step up, as the bigger picture is your canvas to practice the art of self-mastery. Also pick your battles, as some are not yours to fight. Most of all, be firm and never compromise your standards. Have the right attitude and it will be a delight for anyone to train you for skill. Never forget to enjoy and find more ways to give those you serve a wowing experience they will want to come back for.”

Ear Sok Chuang

Ear Sok Chuang

Fashion Designer/ Founder of YANG Clothing, 2018

“Read more, be curious, practice and always do your best.”

16 August 2018

Limkokwing Fashion Design and Business Innovation alumna Ear Sok Chuang is a force to be reckoned with in the Cambodian fashion scene.

At only 29 years old she is not only the founder of digital textile brand YANG Clothing, but also a fashion photographer and a judge for the upcoming season of ‘Designers Cambodia’ reality show.

Born and raised in Cambodia, Sok Chuang said she realized her passion in Year Four when she was doing her final Origami collection graduation project.

Sok Chuang is also the fashion photographer for her YANG clothing brand, so she conducts photo shoots for new collections.

“Most of my work is in graphic design for new fabric prints and T-shirt prints, fashion designing, pattern making. I also meet suppliers and train the new sales staff.”

Sharing with us her day-to-day tasks she said, “Every morning I go to my shop downtown to check the window display and the interior preparation, then I will follow up with my work in my Wunder List, which I usually manage the night before on work that needs to be done by myself as well as by my team.”


A great experience

Reflecting on her journey studying at Limkokwing University, she acknowledged that she had great accomplishments which helped her kick start a career of her dreams.

Her first summer corporate collection in conjunction with Keo K’jay was in Semester 2 and it was showcased during Cambodia Fashion week in 2010.

In Semester 4, she designed her first t-shirt “KhmerTee” and sold 300 hundred units in just two weeks. 

“Being a student ambassador was also a great experience because I got to help other students while learning a lot of skills.”

For her role as a student ambassador Sok Chuang received the University Colors of Ambassadorship award.

“To date, I’m using the creativity skills I’ve learned from Limkokwing to establish comfy Cambodian outfit designs with digital textile, not only for local buyers but also for tourist to buy as souvenirs to spread the beauty and culture of Cambodia to the world.”


Challenges

Sok Chuang admits that working as a fashion designer comes with its challenges as she used to struggle with the business side of things – from pricing, over producing designs that had less demand, to struggling with stock during high demand periods.

However, she said she learned to overcome the problem by reproducing the best-selling items and pushing those under demand on giant sales.

Currently Sok Chuang is working on her Fashion Week Collection and preparing for five upcoming exhibitions from July all through November 2018.

In the next five to 10 years, she envisions opening two more shops and selling her line in at least 30% of all Phnom Penh and Siem Reap’s five star hotels.

In about five years she also plans to have her line sold in duty free stores at the Siem Reap airport which will speed up her goal of achieving financial freedom in 10 years.

Judging from her experience, Sok Chuang says in order to be successful, one has to be patient while working hard and smart, choosing quality over quantity and having a strong network and great communication skills amongst other things.

The talented Limkokwing alumna’s advice for students was simple.

“Read more, be curious, practice and always do your best.”

 

Edvard Loh

Edvard Loh

Production Director, MuseMedia, 2008
Bachelor of Arts (Hons) in Creative Multimedia

In pitching for a business take extra initiative to learn more about the company and its business. Get to know the people, understand their background and finally produce a presentation that goes beyond what they requested in order to create a very good first impression.

22 August 2008

Making good in making videos

Written by Christine Chan

After setting up his own video production company MuseMedia in May 2005, Edvard Loh spent the first three months staring at the walls. He described the experience as a nightmare.  But three months later he was to get his first pay cheque – an omen of the success to come.

Christine Chan has the story.

Edvard Loh is a new breed of entrepreneurs in the creative industry. His company MuseMedia specialises in video production, events management, web design and advertising.

He started fresh with zero connections and had to work very hard to look for tenders. Today, his business has grown with clients such as Tenaga Nasional Berhad, Malaysian Institute of Accountants, Malaysian Institute of Taxation, Legend Hotel, among others.

Securing big accounts was no mean feat, he explained. “When we tender for a new project, our chances are often slim as there are many companies vying for it.

Limkokwing was the platform that sharpened my skills and offered me countless of opportunities.

“So we take the extra initiative to learn more about the company and its business. We get to know the people, understand their background and finally produce a presentation that goes beyond what they requested in order to create a very good first impression,” he said.

“Limkokwing was the platform that sharpened my skills and offered me countless of opportunities,” said Edvard as he thanked Limkokwing   University for giving him the ‘freedom to unlock my creativity’.

It has the right tools and latest technology to enhance the education environment. There are no boundaries for creativity at Limkokwing University.

“It has the right tools and latest technology to enhance the education environment. There are no boundaries for creativity at Limkokwing   University,” said Edvard who won the Limkokwing Industry Awards for ‘Best Student in Electronic Design Multimedia’ and the ‘Malaysia Video Awards   1998’ during his course of study.

After graduating in 2001 Edvard worked at the University for 3 years as the Head of the Video Department.

He worked directly under Professor Emeritus Tan Sri Dato’ Dr Lim Kok Wing. “You can’t ask for a better mentor.  He polished my skills and that has given me the confidence to be an entrepreneur in the industry. Tan Sri is a very knowledgeable man and he always shares his knowledge to guide you in every way he can.”

Edvard aspires to produce a historically inspired movie in the future. He has always loved the movies since young and was impressed by the visuals in ‘ET’ by Steven Spielberg.

Eleanor Simone Danker

Eleanor Simone Danker

Manager of Corporate Communications, OCBC Bank, 2009
Bachelor of Arts (Mass Communication) in collaboration with Curtin University of Technology, Australia

Perseverance is the key to success. Everyone needs that drive in you, and when you eventually get to where you want to get to, you will achieve happiness.

12 March 2009

Beauty with Substance

Written by Christine Chan

At 27 years of age, Eleanor Simone Danker has been a business news presenter, a broadcast journalist and a manager of division in a bank. Christine Chan meets this versatile young woman to find out how being part of Limkokwing University made all the difference.

Eleanor Simone Danker,  the 27-year old Manager of Corporate Communications in the Oversea-Chinese Banking Corporation Limited (OCBC) Bank, has fond memories of Limkokwing University of Creative Technology, her alma mater. “It is a funky and trendy place, where I received great exposure to the professional world and met a wide variety of people,” she said.

Eleanor has plenty of reasons to think fondly of the place. Graduating in 2005 with a Mass Communications degree and majoring in Public Relations and Journalism, Eleanor scored the Presidential Scholar Award and the Industrial Award of Excellence whilst she was still a student there.

It (Limkokwing University) is a funky and trendy place, where I received great exposure to the professional world and met a wide variety of people.

“Perseverance is the key to success,” advised Eleanor, “it gives the drive to continue with what you are passionate about and love doing. Everyone needs that drive in you, and when you eventually get to where you’ve wanted to get to, you will achieve happiness.”

Today, she is in charge of the media relations, internal public relations, and corporate social responsibilities of OCBC Bank. As the person who handles all of OCBC’s social and public relations programs, Eleanor is an events planner, a writer and a strategist all in one.

If you’re writing anything – say a speech for an example – it is crucial to know your audience. Identify the factors on how you can capture them and do thorough research beforehand.

Thinking quickly and being perceptive is a must for her in order to get to and be where she is. “The audience is the key public,” she advises on one of the many things she does,  “If you’re writing anything – say a speech for an example – it is crucial to know your audience. Identify the factors on how you can capture them and do thorough research beforehand.”

One of the major projects that she is in charge of is the School Adoption Program, which is run under the Central Bank of Malaysia and executed by various financial institutions across the country, including OCBC. The project involves providing financial education and organizing field trips for schools across the country,  thus solidifying the OCBC brand among the future generation while performing social betterment through education.

Crediting her father’s role in her life – who was a writer for The New Straits Times, BERNAMA and The Star – as the key influence in pushing her towards the field of journalism and public relations, Eleanor admits that she was not always as certain about her path in life as she is today.

Prior to taking up Mass Communications in Limkokwing University, she went into the computer sciences.  Even though she was good enough in the field to earn a spot in the Dean’s List,  she soon learned that her true path lay in journalism and public relations,  thus fulfilling her father’s predictions, who saw in her a future writer.

Eleanor chose Limkokwing University as her first step into the field of public relations and journalism because it had a strong brand name and was famous for its arts,  design and communications subjects. “On top of that, it is well-known for offering practical training to its students,” she added.

Immediately after graduating, Eleanor was employed by ASTRO where she worked as a broadcast journalist and presenter. Blessed with both written and spoken language proficiency as well as good looks, Eleanor states that the first three years of her stint at ASTRO were crucial to boosting her place in a professional environment.

Although I push myself further to achieve more every single day, I’m not a person who gives a time frame for myself to achieve certain things in life. I seize the day.

“That’s where I took the opportunity to build my connections. As a journalist and presenter, you get to meet a lot of people, and connections are certainly important in one’s career.”

Eleanor admits that as demanding as the job sounds like, work is like leisure to her because she enjoys every moment of it! She explained that she even worked part-time for TV3 as a business news presenter not because she was desperately in need of it but because she loved what she was doing so much.

“Although I push myself further to achieve more every single day, I’m not a person who gives a time frame for myself to achieve certain things in life. I seize the day,” she confessed.

After being in the public relations field and journalism field for four years, her love for writing and earning a living through it has not wavered. She does not plan on leaving it any time soon, but fully intends to take whatever opportunities and challenges that this path will offer to her.

Elizabeth Tai

Elizabeth Tai

Journalist, The Star, 2009
Bachelor of Arts (Hons) in Professional Communication

There are pros and cons to [being a journalist]. The pros of it are that you get to be on top of things, so you’re always receiving information first-hand before disseminating it out to the public. The cons of it are that you’ve got to work hard, meet deadlines, and maintain the balance between your responsibility to the public and to the government.

08 July 2009

Going Where the Pen Takes You

Written by Christine Chan

Elizabeth Tai knows the power of the pen well: it has granted her all-expenses paid trips to the United Kingdom and brought her face-to-face with James Bond. What does this journalist at The Star have to say about life as a professional writer? Christine Chan finds out.

“I’m made for this,” says Limkokwing University alumna Elizabeth Tai, who has been a journalist for The Star for ten years. Elizabeth, whose life in the journalistic line has taken her many places and to meet many faces, knows that the writing life is no bore.

The University focuses on hands-on work, making the emphasis more practical instead of purely academic-based. Hence, when you graduate, you will be fully equipped and prepared because you will know exactly what to do in a real working environment

Her professional writing career has allowed her to get up close and personal with A-list celebrities from Hollywood, including Brad Pitt, Patrick Dempsey, Eric Bana and Pierce Brosnan. Her favourite article of her entire professional career, which was written on the United Kingdom, was made able by an all-expenses paid trip to the country for a breathtaking two weeks.

“I feel so lucky to be able to find a job I love doing and am passionate about,” confessed Elizabeth, who has envisioned herself as a writer since she was 12 years of age. To find a job you truly enjoy, she explains, is like finding a diamond in the rough.

Elizabeth sharpened her knowledge and skills in writing at Limkokwing University of Creative Technology as a student of Business Communications in 1997, which was then located at Jalan Tun Razak. A brilliant student who scored the Top Student award for multiple semesters and who was awarded a scholarship to further her studies at Curtin University in Australia, Elizabeth credits Limkokwing University for giving a good education to the students.

“The University focuses on hands-on work, making the emphasis more practical instead of purely academic-based. Hence, when you graduate, you will be fully equipped and prepared because you will know exactly what to do in a real working environment.”

Elizabeth writes for the StarMag section of The Star, which allows her to cover topics ranging from movie reviews, entertainment, beauty, travel, and even automobiles. Her life as a professional writer has also taken her to Japan and South Korea on top of the United Kingdom.

Elizabeth Tai

Describing herself as a ‘restless’ person who would ‘gallop’ off to different areas in order to explore and learn new things so that she will become more versatile in her writing, Elizabeth acknowledges that her biggest challenge in her writing life came when she was appointed Sub-Editor for The Star’s SectionTwo for three years.

Accepting the challenge as an adventure to be taken and overcome, Elizabeth admits that during those three years, she acquired valuable experience in mastering the technical aspect of editing and publication. Today is well-versed with the nuts and bolts of running a periodical, especially one that is as demanding as The Star, where not a single deadline is allowed to be missed and every morsel of information released must be current, accurate, relevant and on-the-dot.

How would Elizabeth sum up her views on what it is like to be a professional writer? “There are pros and cons to it,” she admits, “the pros of it are that you get to be on top of things, so you’re always receiving information first-hand before disseminating it out to the public. The cons of it are that you’ve got to work hard, meet deadlines, and maintain the balance between your responsibility to the public and to the government.”

Elizabeth, who loves reading, watching movies, traveling and blogging, has several tips to offer to journalism students who end up interviewing celebrities or famous people.

When you love writing and have a passion for it, writing will never be a chore. Every day is a brand new day with new experiences and new stories to write about

“Make sure you do a thorough research beforehand and anticipate the right questions to ask. You can start the interview with some warm-up questions to make the other party feel comfortable, and keep the tough or sensitive questions for the end,” she explains.

Elizabeth has good news for students who are interested in pursuing a professional writing career but who may not come from a Communications or Journalism studies background. “Journalism is a skill that is generally acquired during your working days, so you don’t have to worry about your lack of knowledge or experience.”

“On the other hand, a background in a different field, like a Science background for an example, will enable you to cover more articles related to that particular field.”

With such a zeal for life and learning, Elizabeth has plans to take her writing to the next step by publishing her own book. She intends to make her first book non-fiction, and until that day arrives, she intends to continue writing for the entertainment section.

Elizabeth offers some words to conclude our interview: “When you love writing and have a passion for it, writing will never be a chore. Every day is a brand new day with new experiences and new stories to write about.”

Eric Way

Eric Way

Fashion Designer, Limkokwing International Lifestyle Ambassador, 2013

I was impressed with what a great university this is; the sort of environment where students get to study and learn – it’s unbelievable. If I could turn back the clock, I’d really like to come here for my studies. It is so appealing.

04 June 2013

The name Eric Way is synonymous with world class couture, or fashion design which he makes for celebrities and VIP’s including the wife of former British Prime Minister Cherie Blair.

eric way

Other of his works included fashion worn by Charlize Theron and Geri Halliwell. He also made it into the Guiness Book of World Records when he designed the most expensive jacket worth US$1 million which was encrusted with diamonds, sapphires, and encased in platinum.

Eric Way, was born in South Africa, and now based in London. Besides designing dresses for Blair, Theron and Halliwell, he had also worked for actress Kristan Davis of the television “Sex and the City” fame, Ivana Trump and singer Shirley Bassey.

Eric Way attends Limkokwing University London launch

Eric Way, was one of the guests who witnessed the opening of the Limkokwing University of Creative Technology campus in London on 1st October, 2007.

He attended the opening along with founder president Tan Sri Dr Lim Kok Wing and Malaysian Prime Minister Datuk Seri Abdullah Ahmad Badawi.

With the opening of Limkokwing London, students at Limkokwing have an opportunity to study abroad in London as part of the university’s global classroom initiative.

Eric Way comes to Limkokwing Cyberjaya

eric way

The well known designer, first visited the Limkokwing campus in Cyberjaya in July 2005, and during his second visit on 26th April, 2006, Eric Way expressed his interests to collaborate with the university in a partnership that would serve to enhance both parties’ global brands.

He had earlier worked on a range of summer collection that was inspired from his ideas from watching closely of the Malaysian landscape and design collection.

Eric Way expressed his interests of working closely with the university. During his visit, Eric Way was awarded an international lifestyle design advisor from the Limkokwing University, an appropriate honour for a South Africa Fashion designer of the year winner.

Working with Limkokwing University

He is working closely to set-up his first store in Malaysia, with Parkson Grand in the Pavilion in Kuala Lumpur, where he will come-up with his new range of shoes and hand bags.

“I am excited to be working with Limkokwing,” Way said.

“I look forward to having apprentice designers under my label. I’d like to offer an internship to work with my company for a season … autumn, winter, spring or summer. They will learn the ropes of how to work in the couture industry” the world class couture said.

The collaboration with the university will see students at the university train in Way’s fashion house.

Impressed with students’ work

During his visit, Eric Way also expressed delight at the works submitted by students.

I was impressed with what a great university this is; the sort of environment where students get to study and learn – it’s unbelievable. If I could turn back the clock, I’d really like to come here for my studies. It is so appealing.

Describing it as “magnificent”, he said he was impressed with the works and design.

“I must say the first occasion in July 2006, I was impressed with what a great university this is; the sort of environment where students get to study and learn – it’s unbelievable. Now on my second visit, I feel the same and I can see why the students are creative – because they work in a happy environment. It reflects on them and the work I see is wonderful. It’s good to have a happy environment to work in.”

“If I could turn back the clock, I’d really like to come here for my studies. It is so appealing,” he said, adding that an environment that encourages creativity is crucial to those in the field that calls for strong self-expression.

Eric Way said he did not expect to see flamboyance in the design and he advised that it would be good for students to remember to incorporate some Asian elements in their designs.

“They should remember to include cultural content. Some sense of originality should be there.”

Tan Sri Lim Kok Wing, said working with the fashion guru whose clientele includes celebrities “will take the faculty to the next level and help us build a global presence”.

“We hope to make our presence felt in Europe, especially in the UK,” he said.

Erick Alcala

Erick Alcala

Lead and Art Director , 2017
Bachelor of Arts (Hons) in Creative Multimedia

“Limkokwing is a place where students have the freedom to decide which career path they want to follow. The lively and colourful ambience on campus makes learning interesting and easy.”

01 March 2017

Avant-Garde Lead and Art Director

Erick Alcala, alumnus of Limkokwing University in Bachelor of Arts (Hons) in Creative Multimedia (class 2014), is now working as a senior creative lead and art director in Kuala Lumpur.

He took time off from his busy schedule to talk about his career journey, inspiration and tips on being a successful creative director.

“My passion for arts began at a very early stage. Some of my relatives were designers. I always had a keen interest in their art libraries and decided I wanted to have a career along those lines.”

“Inspiration to me is everywhere: books, paintings, but mostly music. Usually the rhythm tends to reveal messages that can become colours and shapes.”

Erick joined Limkokwing University through a full scholarship which he deemed an excellent opportunity to enhance his skills.

“Limkokwing is a place where students have the freedom to decide which career path they want to follow. The lively and colourful ambience on campus makes learning interesting and easy.”

He admitted that the exposure to cultural diversity he got during his studies has widened his point of view on several aspects of life. “This was made possible by the many nationalities on campus and cultural events.”

“The university gave me the chance to practice and acquire new perspectives personally and professionally speaking. The lecturers were fully dedicated to the students, but I guess it is oneself who decides to make the best out of it.”

With more than twenty years of experience in the industry Erick is a senior creative lead and art director who drives the ‘Magic Department’ where big projects from around the world are executed.

His current projects include converting normal props exhibitions into experiences by adding multimedia effects. For example, games and projection mapping.

 

Eugene Foo

Eugene Foo

Animator, Shock3d! Sdn Bhd, 2008
Bachelor of Arts (Hons) in Creative Multimedia

Story lines today (in animation) need major improvement. You may have fantastic graphics and produce fantastic animation works, but if the story line is lacking, it will just all go down the drain.

20 October 2008

Ah Boy’s Journey into Success

Written by Christine Chan

This high-flying achiever and alumnus of Limkokwing University of Creative Technology decided to take the plunge and start his own company, with its first project being an ambitious 23-episode animated series about a boy discovering a fantastic world called Alamaya. Christine Chan chats with Eugene Foo and asks for his views on the animation industry in Malaysia and what he is up to now.

Success comes easy for Eugene Foo. As a student under Limkokwing University of Creative Technology’s Electronic Design and Multimedia programme, Eugene bagged award after award for his skills in animation and design.

Beginning in 2001 when he received the 1st Runner-Up prize for the International Students Multimedia Project for his production called Bilbao and an Outstanding Academic Performance Certificate from his university, Eugene has been running on a winning streak ever since. The following year he bagged the APICTA 2002 Best of Student Projects award with three other teammates, the High Flyer Award for Best in Creative Multimedia, the President’s Gold Award, the Tan Sri Dato’ Dr. Awang Had Salleh Award and a full scholarship to the Royal Melbourne Institute of Technology (RMIT) in Australia.

During that same year he won 3rd place in the Intervarsity Website Competition for Rakan Muda organized by Universiti Putra Malaysia, as well as secure the Gold Award for Best Animated Short Film and Best Experimental Video for Amateur Animation in the 9th Malaysia Video Awards. While studying at RMIT in Australia, Eugene continued on his winning streak as he was awarded the Award for Excellence for Grey Avenue.

During these years he was the winner for Best International Short Film in the Cyberjaya Digital Video Competition and received honourable mention in the Pushon International Student competition at the 51st Oberhausen Edeanor.

I joined Limkokwing University because I knew that I wanted to be part of a creative environment, I met a few hip hop cats who were also studying in Limkokwing, including Chris Marutuana, and we formed a small clique there

Eugene, however, will now be facing one of the largest challenges that he has yet to face so far: making his first attempt at a 23-episode animated series, Alamaya, a success.

Alamaya tells the story of Ah Boy who relies on his vivid imagination to keep himself entertained. One day, Ah Boy discovers a way to enter into a fantastic new world filled with mystical creatures through a torn Animal Pictionary book, and thus begins his adventure of a lifetime.

Alamaya is based very much on Eugene’s own childhood, who is known as ‘Ah Boy’ to the rest of his colleagues. Revolving around his love for animals, nature and fantasy, the 3D animated series aimed at those twelve to fourteen years features forty designs of new plants and the voice of Yasmin Yusoff, who plays the character of Madam Choy, one of Ah Boy’s antagonists.

The biggest challenge in getting Alamaya off the ground was finding a sponsor for the project. Eugene confessed that he had even travelled to France to pitch Alamaya to world famous production houses at the Cannes Film Festival, and was met with continuous disappointment until he finally found an investor who was willing to finance it.

Today, the project is currently in production and run by a team of 25 people dedicated to bringing it into reality, all working under Eugene’s animation company/production studio, Shock3d! Sdn. Bhd. The company, which was started by Eugene in July 2007, was a risk that he had to take after working through as string of very secure jobs, including being the Principal Lecturer and Industry Coordinator for post-production services at Limkokwing University.

Before that, Eugene worked as the Concept Artist and Head of Motion Graphics Department at MoonFx Post Sdn. Bhd., one of Asia’s leading post-production houses, and even before that he was a lecturer in Limkokwing University.

“Back then, teaching was very fulfilling, and it made me happy to see students grow and develop. But I felt a desire to do more, to progress onwards, and to fully take the plunge and do what I have been dreaming of doing since I began my career in animation,” said Eugene.

Eugene states that he has benefited from Limkokwing University both as a student and as a member of the staff. As a student, Eugene felt that being in Limkokwing University gave him a sense of liberty that allowed him to fully express himself while benefiting from an international, multi-cultural environment.

Story lines today need major improvement. You may have fantastic graphics and produce fantastic animation works, but if the story line is lacking, it will just all go down the drain

“I was recommended Limkokwing University by a friend of mine who was already studying there,” he said. Of his experience working in the university, Eugene said that it was very inspiring because one constantly gets to meet people who are of your match, thus will make you strive to achieve better and work harder to climb.

Eugene believes that there is plenty of potential in the Malaysian animation industry and that we have a lot of technical expertise, but much of our productions are still overlook an important and basic aspect in storytelling.

“Story lines today need major improvement. You may have fantastic graphics and produce fantastic animation works, but if the story line is lacking, it will just all go down the drain,” explained Eugene.

“Series like South Park use very basic animation but have such a wide fan base because the story is engaging.”

As a conclusion for our interview, Eugene warns students who wish to delve into 3D animation to not take for granted the hard work that the field can throw at someone.

“Don’t think that if you enter a design course you will not need to read any books, because in designing you need brains and you must have immense general knowledge,” he advises. With his wit, diligence and perseverance, the odds that Eugene will carry on his winning streak with Alamaya are pretty good.

 

Fahat Kahut

Fahat Kahut

Independent Filmmaker, 2017
BA (Hons) in Digital Film and Television

Filmmaking is all about telling stories, never ever stop telling stories. You may fail to impress people, even yourself at times but never stop learning, you will surely progress. Find and fully live your purpose in life and leave an enduring legacy of making a difference in the world.

21 March 2017

Fahat Kahut: Thriving Independent Filmmaker

Limkokwing University alumnus Fahat Kahut is now a thriving independent filmmaker.

He graduated in 2015 with the Bachelor of Arts (Hons) in Digital Film & Television degree and has since been focusing on directing commercials and short films for various media outlets.

Since childhood Fahat always had the desire to tell stories. “What else could be a better medium to tell stories than film? I am very ambitious to work on films that impact change in society, plus I think it’s a real privilege to make a living doing this job. It’s a great job.”

Fahat draws his inspiration from Christopher Nolan who started as an independent filmmaker and has now become one of the most influential directors of the new millennium. “His movies deal with human emotions, very real characters and themes that everyone can identify with.”

On why he joined Limkokwing University he mentioned it was because of the international exposure it gives its students.

“It is one of the most internationalised institutions in Malaysia and as a filmmaker, I love to interact with people from different backgrounds, it opens up the world of new perspectives.”

The 29-year-old admits that before joining Limkokwing he did not know anything about movie making, except the passion he had to make one. Lecturers at the University groomed and supported him in his journey until he was confident enough to kickstart his career.

Fresh from graduating, Fahat worked for a production company as an assistant director and established contacts to build up his clientele, which resulted in him shifting onto independent filmmaking. He started from promotional videos, commercials and moved onto short fiction and documentaries.

“I am directing and writing a 40 minute short film based on soldiers’ lives during conflicts. In the future I’m looking into making a feature film based on rights of ethnic minorities in my country, the project is due by the end of next year.”

Asked about his greatest achievement Fahad said, “To be able to continue telling stories, I believe that as a filmmaker, I have certain responsibilities towards society and I want to speak for those who are unheard and suffering due to various factors.”

The experience and skills he gained at Limkokwing University made him outshine his peers and he was able to fast track his career in the right direction.

“It was relatively easier to attract job opportunities considering the fact that I graduated from a well reputed university, secondly the entire experience at Limkokwing University has groomed me to become more creative and strengthened my communication skills.”

Giving tips to students who are interested in entering the film industry Fahat said, “I believe good filmmakers are curious by nature so you must question almost everything. Be observant and develop the habit of reading. Reading gives you perspective, helps you understand the craft of storytelling.”

“Lastly, filmmaking is all about telling stories, never ever stop telling stories. You may fail to impress people, even yourself at times but never stop learning, you will surely progress. Find and fully live your purpose in life and leave an enduring legacy of making a difference in the world.”

 

Fanelesibonge Hungwane

Fanelesibonge Hungwane

Budding Public Relations Practitioner, 2017
Associate Degree in Public Relations

"With the skills and education I got at Limkokwing University, I am confident that I can work anywhere in the world, because students get prepared for industry standards while still studying."

06 March 2017

Fanelesibonge Hungwane: Budding Public Relations Practitioner

Through her studies at Limkokwing University, Fanelesibonge Hungwane discovered her passion for public relations and had real industry exposure before graduating.

“I wasn’t always interested in public relations. I discovered my love for it during my second semester, because you get to learn a lot of skills and know what’s happening all over the world.”

Learning in a creative environment

Fanelesibonge joined Limkokwing University in October 2013, because she said it introduced an innovative way of teaching to the Kingdom of Swaziland.

For her, no two days were the same on campus, which was one of the things she enjoyed most. “Studying in Limkokwing was phenomenal. The lecturers were supportive every step of the way and the campus environment was conducive for students to learn in.”

She mentioned that being a student ambassador was one of her biggest highlights of her studies and a fun-filled experience she wouldn’t trade for anything.

“With the skills and education I got at Limkokwing University, I am confident that I can work anywhere in the world, because students get prepared for industry standards while still studying.”

The Ideal first PR Job/ Real experience before graduation

“I had the opportunity to intern at the Matshapa Town Council where I was able to apply what I’ve been through out the semester to the tasks given at work.”

Fanelesibonge acknowledged that she got the chance to enhance her skills further. She is grateful to have studied at Limkokwing University, because it gave her a glimpse of how the industry works.

“The University curriculum is very practical, learning does not only take place in the classroom, but it is through events, industry talks and visits.”

Advanced PR Skills

“PR is a very unique and universal area in our society. Every organisation contains a PR department and PR role is strategic and tactical, and it applies to every position. That is why I chose to study that in the first place.”

She mentioned that it is a very challenging course and one needs to be on their toes. “You need to know what’s happening, you need to be able to talk and interact with people, basically you need to have strong interpersonal skills.”

 

Farah Asyikin

Farah Asyikin

Artiste, 2008
Diploma in Multimedia, Advertising & Broadcasting

If you want to enter this line you can’t do it just for the glamour and fame. It’s not just about being famous, because fame will come if you’re good at whatever you are doing…You do this because you believe in yourself and you’re going all out to achieve your dreams.

05 September 2008

The girl who dared to be a star

Written by By Christine Chan

Farah Asyikin has been seen on television and heard on the radio. Now read the story of this award-winning singer and reality TV finalist as she shares what it takes to be successful in the music industry and how Limkokwing University played its part in transforming her into who she is today. Christine Chan tells the story.

Farah Asyikin has gone a long way since she first stepped into the cold and chilling audition rooms of Malaysian Idol in 2005. The third place finalist of Malaysian Idol of that year and fifth place finalist of One in a Million, the Limkokwing University of Creative Technology alumna won Best New Female Artiste at Anugerah Planet Muzik in 2008, and was nominated for Anugerah Bintang Popular Berita Harian that same year.

“My life has changed ever since then,” gushed Farah, who admitted that she joined Malaysian Idol purely for fun, “and I learned a lot from the competition. I learned to push myself to greater limits and handle criticism more openly, because it is through criticism that you will learn and improve.”

Farah Asyikin, who is currently signed under production house Satu Entertainment, has certainly learned fast. Her self-titled debut album, which was released in 2007 and produced by Audi Mok, spawned not one but several hit singles, including Di Pangkuan Pilu, 1000 Penipuan, Dari Sini ke Bintang-Bintang, Get Happy and Cinta.

I learned to push myself to greater limits and handle criticism more openly, because it is through criticism that you will learn and improve.

1000 Penipuan is probably the most recognizable track from the album, having been featured in the soundtrack for the popular Gol & Gincu television series. Her success earned her the honour of being the brand ambassador for Roscani’s new line of elegant dress watches, called the Trouville Collection.

Although she admits that success in the music industry is often a matter of luck and fate, Farah has no delusions about the hard work necessary in order to succeed. “Fame doesn’t fall right at your feet,” she explains, “You need will power, strength of endurance, and passion to carve your way through.”

Fame doesn’t fall right at your feet, you need will power, strength of endurance, and passion to carve your way through.

Describing herself as a girl who dares to be different, Farah’s exposure to the entertainment industry can be said to have begun since she was a teenager. At sixteen, Farah was working as a part-time model and starring in television commercials for Twisties and Nutri Beauty, and at nineteen she was recording two singles for the Salem Cool Planet compilation album, namely Bebas and Kembali Lagi di Sisimu.

Farah admits that the influence of her uncle, film director M. Jamil, and her father, who won the Bintang Radio RTM competition in the 1960s, has been highly instrumental in shaping her current path of life. As Farah states in her own words, “Singing runs in my family.”

Nevertheless, a lucky combination of family encouragement and popularity with both the audience is no excuse for her to slack. Farah, who plays the piano and organ on top of singing, keeps her vocal skills up to par by practicing everyday.

“I received no professional teaching in singing when I was young. I learned through experience, and throughout my journey, I kept learning from others with more experience whom I’ve met along the way.”

Farah, who graduated from Limkokwing University with a Diploma in Advertising and Broadcasting, says that the university’s environment and teaching style is excellent in preparing students to face the real world.

“The university is filled with creative minds and packed with talent. From my years at university I’ve learned how to communicate with others, handle public and media relations, present myself and develop a sense of confidence, discipline, perseverance and endurance – all of which are very useful to my line of work right now.”

She is especially thankful to Professor Emeritus Tan Sri Dato’ Dr. Lim Kok Wing, who was always supportive of her and made her believe in herself.

From my years at university I’ve learned how to communicate with others, handle public and media relations, present myself and develop a sense of confidence, discipline, perseverance and endurance – all of which are very useful to my line of work right now.

Farah advises those who enter the music industry to be mindful because competition is rising not just within the country, but from Indonesia and Singapore. “Singers today are bolder and willing to experiment with new styles of singing, so you’ve got to be different and shine from the rest.”

“If you want to enter this line you can’t do it just for the glamour and fame. It’s not just about being famous, because fame will come if you’re good at whatever you are doing, not just if you’re singing,” she says.

“You do this because you believe in yourself and you’re going all out to achieve your dreams.”

Foo Hsiang Hsien

Foo Hsiang Hsien

Design & Material Coordinator at Denniston International Architects and Planners, 2009
Diploma in Product Design

To excel in the industrial design industry, you have to be hardworking, creative, confident and brave enough to try to explore new things.

31 July 2009

Driven by Design

Written by By Christine Chan

Foo Hsiang Hsien developed an interest in design from watching MANGA animated movies during his childhood. Today he has won multiple awards for his work in industrial design, including the Malaysia Good Design Mark and is working with clients from across the globe. He takes some time off to tell Christine Chan what it’s like being what he is, and what he thinks good design is.

“Wherever you go, you see things, you feel things, you experience things, and these are all part of design,” states Foo Hsiang Hsien.

These are the words that form the inspiration driving Foo Hsiang Hsien, an award-winning industrial designer and alumnus of Limkokwing University of Creative Technology. Hsien graduated with a Diploma in Product Design in 2001, and has been continually recognized by the industry ever since, winning one award after another.

In 2008, Hsien was shortlisted by the British Council as one out of four Malaysian finalists in the International Young Design Entrepreneur (IYDE). Six years ago, upon his graduation, Hsien was nominated as the grand finalist for the Royal Society for encouragement of Arts, Manufacturers & Commerce (RSA) – Student Design Award for a packaging design in the United Kingdom.

Wherever you go, you see things, you feel things, you experience things, and these are all part of design.

Hsien is currently working as Design & Material Coordinator at Denniston International Architects and Planners, which is a consulting firm of architects and designers dedicated to provide comprehensive services in the fields of lifestyle resort developments and planning, architecture, interior design and hardscape. All these allow Hsien to handle plenty of projects worldwide.

To date, most of his projects are executed internationally, with prominent ones coming in from New York, Mexico, Greece, Maldives and Shanghai, to name a few. “Denniston gives me the opportunity to broaden my scope and experience as an industrial designer,” explained Hsien.

Hsien’s job scope covers specifying materials and playing the role of advisor, working together with architects, interior designers, manufacturers, contractors and clients.

“I’m not only exposed to working on consumer products design, but I have a chance to move one step ahead by exploring new and innovative materials for designs. Architecture and interior design is similar to industrial design but in a wider scale, because it is like designing hundreds of items into one finished product.”

When it comes to getting a strong foundation and receiving practical training in industrial design, you can do no better than Limkokwing University.

Denniston is not the first firm that Hsien has worked in. After his graduation he joined multiple award-winning industrial design company Orcadesign Consultant, where he designed and serviced clients such as Motorola, Phillips and Hewlett Packard for several years.

When he left Orcadesign, Hsien decided to do freelance and succeeded in bagging two awards for Malaysian homegrown brands and himself under the Malaysia Good Design Mark in 2007. The winning designs were NeoGeo shoe organizer and Simple-Dimple’s shield lifestyle diaper bag.

On top of the education you can get, Limkokwing University also gives us a portal to allow us to network with people from all over the world and learn their cultures.

Hsien did his practical training in Sharp Electronics Malaysia, an experience that changed much of his personal outlook and gave him the experience needed to leap into the industry and meet the demands of the professional world.

When asked about the impact of his alma mater on his life, he says that, “when it comes to getting a strong foundation and receiving practical training in industrial design, you can do no better than Limkokwing University.”

“On top of the education you can get, Limkokwing University also gives us a portal to allow us to network with people from all over the world and learn their cultures.”

The experience in dealing, working and understanding people’s culture and lifestyle from across the globe certainly comes in handy for Hsien right now, whose work with his international clientele involves taking into consideration numerous factors such as material selection, styles, aesthetic values and diversified culture in different countries, and transforming them into architectural structures and designs.

“To excel in the industrial design industry, you have to be hardworking, creative, confident and brave enough to try to explore new things,” says Hsien, when asked for his advice to those who wish to join the industry.

Hsien also shares how he allows his imagination and creativity to work so he can continually think up innovative designs. “I always visualize many designs in my mind, do rough sketches whenever possible just in case I forget, and if time permits, I will design in detail,” he explains.

To me, a design which provides good commercial value is what makes good design. It helps to enhance the quality of life and the environment.

At the point of interview, Hsien is working on analyzing and proposing materials to be used for a resort development in Egypt. He says, “To me, a design which provides good commercial value is what makes good design. It helps to enhance the quality of life and the environment.”

Hsien hopes to start a design firm of his own in the future and his ambition is to take Malaysia’s industrial design to an international level.

Foong Kah Wai

Foong Kah Wai

Public Relations Executive, Malaysia Design Innovation Centre, 2009
Bachelor of Arts (Mass Communication) in collaboration with Curtin University of Technology, Australia

One of the great things about working in this place is how it allows, and fosters, individual creativity…The kind of separation by seniority doesn’t happen here – even when I just started, I had many opportunities to directly communicate with the press, something which many of my friends working in other companies did not get.

10 December 2009

Building Connections and Relationships

Written by Catalina Rembuyan

Kah Wai Foong is the lady behind Limkokwing University of Creative Technology’s publicity engine. Liaising with media and getting the word out when it comes to events, developments and activities on campus, she is one of the primary channels through which Limkokwing University builds its presence in Malaysia and around the world. She shares with us on her decision to join Limkokwing University and how it has made a difference in her life. Catalina Rembuyan tells her story.

“Studying at Limkokwing University of Creative Technology offered me opportunities that I never dreamed I would have prior to coming here,” said Kah Wai Foong, a public relations executive currently working at Limkokwing University’s own Malaysia Design Innovation Centre.

“It gave me a competitive edge that no other institution of learning could offer me – a wide range of connections stretching across many countries in many different continents. When you’re stepping out into the world, developing connections is vital for professional success, and Limkokwing University offers you the opportunity to make those connections while you’re still a student.”

Thanks to my work at Limkokwing University, I’ve been able to develop connections with people in the media, embassies, local and foreign celebrities, as well as key people in various industries like lifestyle, fashion, film, architecture, and so much more. If I had not been working or studying here, I do not know how long it would have taken for me to make those connections.

Kah Wai can certainly understand the value of having good connections – it’s vital in her line of work, and in a highly competitive world of increasingly globalized markets, who you know can make all the difference between getting ahead and being left behind.

“Thanks to my work at Limkokwing University, I’ve been able to develop connections with people in the media, embassies, local and foreign celebrities, as well as key people in various industries like lifestyle, fashion, film, architecture, and so much more. If I had not been working or studying here, I do not know how long it would have taken for me to make those connections,” she said.

“On top of that, the connections you gain are not just restricted to a single country, but to the entire world. When I was a teenager I had no idea that I would be able to make friends from people from Palestine, for an example, but here am I, and I know someone from almost every country in every continent of the world.”

Trends are changing and you cannot afford to be someone who is over-specialized in just one skill. You need to have the ability to handle and deal with many different things.

As a teenager studying in a Chinese medium school in Ipoh, Kah Wai always felt that she was uncomfortable with the very artificial learning environment that the classroom offers. When it came for her to choose a place to further her studies after graduating from secondary school, Kah Wai chose to study at Limkokwing University, where she undertook Film and Television under the Mass Communications degree programme.

Conducting her PR internship at Limkokwing University, Kah Wai said that she enjoyed her time as an intern so much that she continued working at the Malaysia Design Innovation Centre after her period of internship was over, coming in in-between classes to help out as a part-timer. She was offered a job immediately after she completed her studies, and she has been with the centre until today.

“One of the great things about working in this place is how it allows, and fosters, individual creativity. A lot of graduates expect to be spoon-fed after they’ve completed their studies and take their first steps in any given profession. Over here, you know what you have to do to perform better, and you’re given the freedom to do so. The kind of separation by seniority doesn’t happen here – even when I just started, I had many opportunities to directly communicate with the press, something which many of my friends working in other companies did not get because they were too junior.”

Kah Wai states that the working environment is continually changing, and the kind of stratified system where seniority and status offers specific job designations are slowly going out the window. “Being successful in a project is a team effort. It doesn’t matter how high your position is, you have to make sure (if you’re running an event) that the carpet is rolled out and the coffee is served.”

Limkokwing University transformed me, inside and out. I’m glad for it.

On the flipside, Kah Wai also states that it is important for a graduate to develop skills that enable himself or herself to be a multi-tasker. “Trends are changing and you cannot afford to be someone who is over-specialized in just one skill. You need to have the ability to handle and deal with many different things.”

Most people would define success as some way related to being happy. If you’re unhappy with what you’re doing and you’re always complaining, that means that you’re failing, because you’re not enjoying what you are doing but at the same time, you’re unable or unwilling to make the changes you need to move forward.

For Kah Wai, failure is what happens when a person no longer finds joy in his or her work, but is unable or unwilling to make a change and move forward. “Most people would define success as some way related to being happy. If you’re unhappy with what you’re doing and you’re always complaining, that means that you’re failing, because you’re not enjoying what you are doing but at the same time, you’re unable or unwilling to make the changes you need to move forward.”

At this point in her life, Kah Wai is definitely happy, and definitely moving forward in her career. Through her engagement with the media and Limkokwing University, Kah Wai is learning about various angles of the media industry, while building relationship with people from different backgrounds and industry specializations from all around the world.

“Limkokwing University transformed me, inside and out. I’m glad for it.”

Gaolatlhe Keba Ramakgala

Gaolatlhe Keba Ramakgala

Spring Water, Administration Assistant, 2012
Associate Degree in Public Relations

I have assured myself to begin with the end in mind, I want to see myself as a big shot in the arts industry and I think Limkokwing laid a good foundation for me.

30 November 2012

Against All Odds: Climbing the Industry Ladder

Written by Thato Moruti

A single mother, her experience has birthed true relentlessness and continues to motivate her to do more for herself and her only child. Gaoltlhe Keba Ramakgala wishes and aims to build a legacy that her daughter can be proud of. She plans to teach her child to better understand herself and where she comes from, a true inspiration in her life.

Twenty-six-year-old Ramakgala has risen up against all odds to become what she always dreamt of. She started out at the bottom of the ladder as a cleaner. She rose up the ranks to become a storekeeper and now, her current role as an Administration Assistant.

Ramakgala started working with Spring Water as a cleaner soon after completing her general certificate of education in 2005. Spring Water is a local company with a chain of stores throughout the country, well-known for its range of water and dairy products as well as agricultural supplies and other local produce.

She was in charge of looking after the general tidiness of the office. Two years later, Ramakgala resigned from her job to pursue an Associate Degree in Public Relations at Limkokwing University of Creative Technology.

After completing her Associate Degree in Public Relations with Limkokwing University of Creative Technology, Ramakgala was called by the Spring Water Director to work again. This time she was offered a job as an Administration Assistant; barely able to contain her excitement, she did not hesitate to accept the offer.

Her daily duties include recording petty cash, typing local purchase orders and assisting the Administration Officer with the cost schedule for different contracts and recording the staff’s annual leave days.

One of the fun things about her work is that she still gets to practice the things she learned in university. “I also deal with telephone enquiries from customers, assist with day-to-day client response administration, bookings for staff travel and dealing with other communication duties on behalf of management,” said Ramakgala.

Looking back

Gaolatlhe Ramakgala recalls that being a cleaner helped her understand more of what she is able to do than her limitations; instead she used her cleaning jobs as an opportunity to grow. Since then the young mother of a beautiful two-year-old daughter saw herself flourishing and every cleaning experience became a blessing to her.

She realized that her dedication to her work had caught her supervisor’s eye, leading to an interest in her life. She said that her boss used to ask her what she wanted to do with so much talent and she would say, “To live a good life.”

Makgala is also an incredibly active young lady in traditional dance. She currently sings and dances with a highly-praised traditional dance group called the ‘Mogwana Dance Troupe’ that has won awards both locally and internationally.

Fortunately, amidst all her dreams, ordeals and challenges, she heard a Limkokwing University of Creative Technology was opening its doors to gifted people. She polished her dancing shoes and decided to try her luck. With her mind set on learning traditional dance, she went to the Ministry of Education, and was told she could apply for anything she wanted.

She fell in love with public relations and ever since then, she has never taken her eyes off the goal of becoming a better individual.

As she frequented her dance practices, she found herself traveling to countries like China, Japan, France and Canada to market Botswana’s culture and tourism, where she continued to learn more public relations skills like promoting a product and positioning a brand.

The ‘Mogwana Dance Troupe’ also gave talks and discussed about Botswana and its traditional music.

“The ‘Mogwana Traditional Dance Troupe’ gave me an opportunity to showcase my public relations skills and place my ability as a creative thinker and a true emissary for Botswana, but Limkokwing University gave me wings to fly, to trust my skills and depend on them more.”

Always listen, learn and think for one self. Ask questions where you don’t understand.

Ramakgala believes that listening to her lecturers and putting more effort in her studies helped her achieve what she has today.

And by listening and learning, she has been able to organize events and projects during her school days. One fine example would be the public relations convention which attracted all communications students and well known PR practitioners in Botswana.

Ramakgala also appeared as an extra in the international movie ‘Mma Ramotswe’, a movie about a Motswana woman who set up a detective agency. ‘Mma Ramotswe’ is said to be a true story about Botswana written by McCall Smith, a British international writer. “I have assured myself to begin with the end in mind, I want to see myself as a big shot in the arts industry and I think Limkokwing laid a good foundation for me,” said Ramakgala.

Her advice to other young people is to “always listen, learn and think for one self. Ask questions where you don’t understand.” She says this will motivate you to achieve any goal you set your eyes on.

Georgia Faye Horsley

Georgia Faye Horsley

Miss England 2007/Model, Limkokwing International Lifestyle Ambassador, 2013

This is the most amazing experience of my life so far and I can at last talk about my deafness freely and just hope I can help other people who may have similar disabilities.

01 March 2013

Born in 1987 in North Yorkshire, England, Georgia Faye Horsley hails from Malton, North Yorkshire and has worked as a model and florist. She won her first beauty title after being crowned as Miss York in 2005. She won the prestigious Miss England title on the 30th of June, 2007 at a glittering event held at The Athena in Leicester. With the win Horsley also won the opportunity to represent England in the Miss World 2007 pageant which was held in Sanya, China on 1st December the same year. During her reign as Miss England, Georgia Faye Horsley showed keen interest to help the deaf association and cancer charities.

Horsley holds a diploma in Anatomy and Physiology and has completed a Red Cross Therapeutic care qualification course. Her aim was to pursue a career as a media make-up artist and she was due to start a degree in design and media make-up at university before she won the title of Miss England.

This is the most amazing experience of my life so far and I can at last talk about my deafness freely and just hope I can help other people who may have similar disabilities.

In the Miss World 2007 Talent category competition Horsley had an initial taste of success after being chosen as one of the top 18 semifinalists. In spite of being one of the early favourites of the contest, Horsley however did not make it to the top 16 on the final night. During the pageant, Horsley was plunged into the limelight when the judging committee told her to “fatten up” in order to get a more “womanly figure.” She was also requested to help end the anorexia problem among models. Anorexia nervosa is an eating disorder characterised by unrealistic fear of weight gain, self-starvation, and conspicuous distortion of body image. It is a potentially fatal eating disorder in which there is a loss of appetite or desire for food, leading to severe loss of body weight even when they are dangerously underweight. The victims are often convinced that they should be thinner even when their body weight is well below average. They will go to extreme lengths to restrict eating and lose weight because they have a phobia about becoming obese.

Because of the issue she was even featured on the American television network NBC’s Today show. Horsley had her share of cyber misfortune when a bogus MySpace profile under her name surfaced claiming that her interest is ‘drinking’ and her mood being ‘horny’. She has a strong passion for Art and design and painting. Horsley also enjoys outdoor pursuits, such as Rock Climbing, Abseiling and Horse riding. She had also qualified for the regional finals of a national make-up contest.

Horsley, who was Miss York in 2005, did not have a life of plain sailing though; she is totally deaf in her right ear as a result of an ear infection when she was two and a half years old. “If you want something enough you can overcome anything,” she had said in the wake of the hurdles faced by her in achieving success. Her parents, Jean and Gareth, rushed her to the hospital after she developed high fever. She was diagnosed of suspected meningitis with a fever fit. Her dad and mom were unaware that the illness had left Georgia deaf in one ear. The problem was detected after hearing tests were carried out at school when she was nearly five years old. There was nothing that could be done to improve her hearing and Horsley’s parents said, “she wanted to adapt to the problem and not be seen as a someone wanting sympathy.”

Horsley is currently the face and voice of The Press, York’s local newspaper, who filmed Horsley to promote the city, named the U.K’s most popular visitor destination via their DVD and website.

Before winning the title of Miss England her aim was to pursue a career as a media make-up artist, having won a place at Manchester University. Recognised as one of the finest courses in the country she was also preparing to do some make-up on the set of award winning British soap opera “Coronation Street”. She opted to focus on preparing for Miss World and used the confidence she had worked hard to build and put it in good use during her reign as Miss England.

Georgia visited Limkokwing University of Creative Technology in September 2007 when she accompanied international designer Eric Way to the university’s hair saloon, Making Headlines.

Making Headlines is a collaboration between L’Oreal Professional and Shu Uemura, a skin care and cosmetics producer. Both the hair and make-up concept stores were developed at the university’s Cyberjaya campus.

A final quote from Georgia, “this is the most amazing experience of my life so far and I can at last talk about my deafness freely and just hope I can help other people who may have similar disabilities.”

Hendra Wardi

Hendra Wardi

Associate Producer, Field Trip USA, 2009
Bachelor of Arts (Hons) in Creative Multimedia

Many of the shows run by 8TV are live, so you have to be prepared for eventualities such as guests for shows calling in five or three hours before the start of the show to tell you they can’t make it.

12 August 2009

Revving Up Reality

Written by By Catalina Rembuyan

Three months after joining 8TV as an editor, Hendra Wardi, Limkokwing University of Creative Technology alumnus, was promoted to the position of associate producer. His recent project which he worked on as co-producer, Field Trip USA, won the prize of Favourite TV Show at the recent SHOUT! Awards. Catalina Rembuyan chats with this happy-go-lucky film maestro to learn more about the challenges of working on reality TV and the value of living life with joy.

Many of the shows run by 8TV are live, so you have to be prepared for unexpected eventualities such as guests for shows calling in five or three hours before the start of the show to tell you they can’t make it.

Hendra Wardi is elated. Winning an industry award is one thing, but winning an award decided by popular vote has a different value – you know that not only is your brainchild up to industry standards, it is a commercial success as well. Hendra is the co-producer of Field Trip USA, a show that he was assigned to produce by their client, Antarabudaya Malaysia (AFS) that was running an exchange programme for Malaysian students to study for six months in the United States in collaboration with the American embassy.

Although Field Trip USA was designed to correct the misconceptions of others about the country ever since the September 11 incident, Hendra explains that their client gave them a lot of freedom to explore and discover the country and had no intention of censoring them. When Field Trip USA won the SHOUT! Awards for Favourite TV Show, it was an affirmation of the quality and likeability of the end product.

Hendra Wardi

It was also nominated for Fresh TV Show and Favourite TV Host, and Hendra and his co-producer had another show that they had worked on which was nominated for Favourite TV Show, One in a Million: Season 2. Beating One in a Million: Season 2 for Favourite TV Show was an achievement as the show had a team of around twenty working behind the scenes, whereas Field Trip USA has only three: the two co-producers and the host.

Hendra finds his greatest inspiration among directors like JJ Abrams and wizards behind animated comedies like Seth McFarlane and the creators of South Park. His sense of light-heartedness and fun was perfectly in line with the spirit of 8TV, where Hendra was hired as a film editor immediately after graduating with his degree from Limkokwing University and the Royal Melbourne Institute of Technology respective. A recipient of the Best in Computer Graphics Award by Limkokwing University in 2004 and the Highly Commended title from Asian Television Awards in 2006, he was promoted from editor to assistant producer in just three months since working there.

As an assistant producer, Hendra had to balance the needs of the client, the television station, their sponsors, the government and the viewing public. Working behind the scenes of top-rated television shows like Reel Review, One in a Million, Latte @ 8, 8TV Quickie, and auditioning contestants at the first level for the Malaysian edition of So You Think You Can Dance, he had to be prepared for any last-minute problems that may turn up and hamper the smooth running of a show.

When I was in the States filming for Field Trip USA, I met someone who gave me this advice: work like you don’t need the money and dance like nobody’s watching. I thought that was pretty good advice and I pretty much follow it

“Many of the shows run by 8TV are live, so you have to be prepared for unexpected eventualities such as guests for shows calling in five or three hours before the start of the show to tell you they can’t make it. We once had to go into damage control after our company was banned from broadcasting live for several months due to an incident on a live concert when an artiste stripped off his shirt on stage.”

Despite fully enjoying his years at 8TV, Hendra has decided that after three years of working there in production, it was time to move on to greater ventures. It was for that reason that he shifted to the Content Creation Centre at Limkokwing University, where he would have the opportunity to work on a greater variety of productions than the ones that he had gotten familiar with on 8TV.

Hendra

“Most of 8TV’s in-house productions are reality TV programmes and competitions. I want to expand my capabilities, build my portfolio and gain more experience by working on different kinds of productions.”

“I consider winning the SHOUT! Award as a milestone in my career. My next step is to go on winning awards at a regional level,” explained Hendra. For Hendra winning, losing, excelling and learning is not something that is to be too stressed about: your work life should be something that you consider fun.

“When I was in the States filming for Field Trip USA, I met someone who gave me this advice: work like you don’t need the money and dance like nobody’s watching. I thought that was pretty good advice and I pretty much follow it,” he concluded.

Iman Azma

Iman Azma

Event Coordinator, 2018
BA (Hons) in Event Management

"I strongly believe that experience is more valuable than having a degree and Limkokwing has been that platform that made me discover my very own hidden abilities."

23 February 2018

Iman Azma from Brunei Darussalam, holds a Bachelor of Arts in Film, Television and Advertising, as well as in Event Management, graduating in December 2013, and June 2016, respectively.

Iman was abroad in Perth, Australia completing her Diploma studies before making a decision to enrol in Limkokwing University, after hearing about the twinning programs. On how she discovered her passion that led her to her current career path, Iman said it was the moment she joined the Limkokwing International Student Ambassadors Program. “I was put in a situation where I had to manage events which I was pretty much clueless about, but thankfully I was able to pull through,” she said.

Iman said joining Limkokwing was one of the greatest decisions she has ever made and she is very thankful for all the opportunities she was exposed to, during her tenure here. “I came to Limkokwing with a mindset of wanting to hide inside a shell,but the opposite happened, when they pulled me out of my shell and made me realise my inner strengths,” Iman said.

Iman said if it was not for the Ambassadors Program, she would still be clueless about her future.

During her days at Limkokwing, Iman played a key role in big events like Cultural Nights, UNICEF initiatives supported by the University through the Heal the World Campaign, dance and fashion shows, and emceeing for various shows. She was even part of the main organising committee for the Cultural Festival for three consecutive years.

Iman currently works with AirAsia, mainly running events under the Group Communications which handles regional market.

Iman said that as of now, she is working on a year long campaign promoting AirAsia as the only low cost airline that has the most extensive networks across ASEAN and also handling the communications side of an Anti-Trafficking Campaign.

“I strongly believe that experience is more valuable than having a degree and Limkokwing has been that platform that made me discover my very own hidden abilities,” said Iman.

Some of the skills that Iman picked up during her days at Limkokwing was to be able to work under pressure and handling last minute assignments.

“University is where you learn, whereas the industry is where you shine.”

When asked to define success, Iman said that it means to make steady moves day by day and she thinks that if one is able to make it through the day, then that’s already a success. To her, failure means to not even bother trying and giving up easily. “Limkokwing was like a home to me, never for a second have I felt out of place in this highly diversified environment,” said Iman.

Jamal Daood

Jamal Daood

Filmmaker / Owner and Founder of Djouphoto, 2017

“There is something new every single day that leads to a more demanding market like social media, TV, internet, smartphones and virtual channels,” he explained. “Hence, customers need faster performance and better videos.”

01 February 2017

Jamal Daood: Filmmaker / Owner and Founder of Djouphoto

Jamal Daood was studying Civil Engineering at the University of Damascus when he realised that his biggest passion was towards directing and filmmaking.

He later learned about Limkokwing University through a friend who was studying in Malaysia.

“I searched the University and found out that it was a pioneer in visual art, fashion, architecture and sound engineering,” he said.

He then joined Limkokwing and graduated in 2013 after completing his Bachelor of Arts (Hons) in Digital Film & Television degree.

After graduation, he founded his own company called Djouphoto and has built his career on producing various film projects. During his career, he has worked with various media organisations including Mazzika, the biggest production company in the Arab world.

His company has directed and produced commercials, documentaries, as well as music videos. Some of his projects include Ana Almoshtaq (I Am The Lover), Shoufi Mafi (What’s Up?), Waktash Teoud (When Are You Coming Back?) and Ahasees Banat (Girls’ Feelings).

For him, his greatest achievement was the production of his short film ‘The Path’, a short narrative documentary about a painting by Syrian artist Nour Zantah. The film explains her personal experience as a traveller and immigrant from Syria to Malaysia.

‘The Path’ was officially selected for the Sacramento Film and Music Festival on 13 September 2015. Few days later, it was selected for the International Peace & Film Festival where it received the International Award on December 2015.

Currently, he is working on a documentary film about a Syrian refugee girl. The film was shot and made in Turkey.

“It is in the last stages,” he said. “I did the shooting and will be almost done.”

He explained that the film follows a 7-year old Syrian girl as she travelled from Syria to a camp in Turkey. The story showed how she learned to become a Sufi Dancer through records of live performances and music videos of a famous Syrian Sufi dancer.

“My next project is another documentary film about a man who is also Syrian refugee,” he said while revealing that the person was involved with the Syrian revolution.

He hopes to be able to make a long feature film or a documentary as an independent producer.

Looking back, he credited Limkokwing University for helping him become involved with the industry through his hard work and experiences in Malaysia. For him, Limkokwing University enabled him to find the passion he had been aspiring since he was a boy.

“I loved cinema, movies and writing since I was little,” he said. “My preference towards writing made me put these scripts into action.”

Studying at Limkokwing University gave him the opportunity to prepare for the industry. The University provided him with the exact knowledge that he wanted. As a student, he learned to utilise filming facilities and form a team to handle various filming projects.

He also received tremendous guidance from his mentors in the University which enabled him to gain practical skills such as photography, scriptwriting and creating documentary films. He also learned the importance of teamwork through task distribution and proper planning to meet deadlines and client demands.

In November 2014, he received the Golden Award during the Documentary and Short International Movie Awards in Jakarta, Indonesia.

This award further reinforced his motivation towards filmmaking. “It was a great motivation as it touched the talent hidden inside me and gave me the chance to use everything I need to make a visual scene,” he said.

He also shared his insights on academics and industry.
“There are two main differences,” he explained. “The quality of customers and the competition.”

He explains that teachers are the customers in college and they are the easy ones since they understand the problems that students will face.

He also expresses that customers are always looking for a good product with the cheapest price and finished within a very short time.

“They don’t care how the work is done and this is really hard to achieve without experience,” he said.

At the same time, he describes the media market as immensely connected to technology.

“There is something new every single day that leads to a more demanding market like social media, TV, internet, smartphones and virtual channels,” he explained. “Hence, customers need faster performance and better videos.”

He advises students to never give up and be persistent as practical experience is the most important key to success.

“We have to balance between research and practical experience in cinematography, production and handling the camera,” he said. “We need both theoretical and practical experience to be able to deal with our surroundings.”

“Watch lots of movies,” he added while naming both good and bad movies to learn from.

 

James Ly Toong Kwok

James Ly Toong Kwok

Multimedia Content Editor, Qtelmedia Sdn Bhd, 2008

QtelMedia is a great opportunity to learn about new media broadcasting. It is a new industry and demand is starting to pick up, with growing awareness among Malaysians. However, our goal is to be like some countries overseas, where the technology is integrated into people’s daily lives.

13 November 2008

New media explorer

Written by Christine Chan

Multimedia content editor James Ly Toong Kwok is brimming with ideas and energy, willing to take calculated risks, and believes that in order to succeed, one has to go all out to get what one wants, without compromise. Christine Chan met with him recently to find out more.

I met many students from all over the world at the University.  Everyone was friendly. I had many friends from other courses; we mingled a lot,  whether we were from architecture, design, communications, we were all friends.

James Ly Toong Kwok says his years at Limkokwing University were the best times of his life.

“I met many students from all over the world at the University.  Everyone was friendly. I had many friends from other courses; we mingled a lot,  whether we were from architecture, design, communications, we were all friends.

“There was creativity everywhere. We were always generating new ideas, integrating them with our cultures and values,” he said.

With an Advanced Diploma in Multimedia from the University,  James decided to further his studies in Australia, where his animation video qualified for screening at the Australia Centre for Moving Image in 2005.  His masterpiece, a 2-minute animation motion graphic piece revolving around football, was titled Il Fantasia’.

The following year, James joined 8TV as an assistant producer. He liaised with clients, planned production scheduling, choreographed and planned shoots, did offline editing and assisted the editors.

In 2007, he worked on reality TV series Radhi Study Go. “It was a most memorable time in my career. The series covers the life of a local artist Radhi from OAG where he is taken back to college. It was fun and the experience gained was priceless,” he said of the 10-month project.

James moved to QtelMedia Sdn Bhd in 2008, wanting a new challenge. The company specialises in creating opportunities out of the current trends in live television, live events and video clips on mobile devices.

Supporting over 800 handsets with QtelMedia technology solutions, the company also provides content and other technologies to mobile operators, content providers and strategic partners.

“QtelMedia is a great opportunity to learn about new media broadcasting. It is a new industry and demand is starting to pick up, with growing awareness among Malaysians. However, our goal is to be like some countries overseas, where the technology is integrated into people’s daily lives,” said James.

He takes charge of the pre-editing, censorship, quality checks, content acquirement, and reviews television series from Indonesia SCTV such as reality shows, which can be streamed to their handsets. QtelMedia also covers three football teams; Liverpool, Barcelona and Arsenal, offering related services to DiGi and Maxis users.

He advised those interested in multimedia content editing to “be prepared for anything … last minute changes, working odd hours and the unexpected”.

“However, don’t stress yourselves; be positive. And from time to time, keep up with current local and world news.”

However, don’t stress yourselves; be positive. And from time to time, keep up with current local and world news.

“The greatest challenge I faced in the industry was the odd working hours. It was tough at the beginning but I got used to it,” said James. QtelMedia offers 24-hour service, and so James has to work on one of 3 shifts.

He plans to pursue a career in 3D animation and produce his own adventure 3D animation cartoon series in five years time. He is inspired by Pixar animators and would like to create his animation of that standard.

Born and bred in KL, 24-year-old James plays football and futsal, sketches (“anything I see”), reads biographies and travels. Wanderlust has taken him to Hong Kong, Thailand, the United States, Australia, Singapore and Bali so far, with Korea next.

James Wong

James Wong

Project Manager, 2016
Bachelor of Design (Hons) in Professional Design (Visual Communication)

Failure is the only friend you will have for a long time. Stick to it as your guiding principle, and learn from it as you grow.

16 May 2016

Ingenious Intellect

James Wong is an accomplished project manager at MedBirdie Co Ltd; A company that works with industry leading pedagogists, to develop the most effective and comprehensive teaching solutions available on the market.

Wong enrolled for a Bachelor of Design (Hons) Professional Design (Visual Communication) while studying in Limkokwing University and graduated in 2010.

On why he chose Limkokwing University he said “Growing up in a multi-racial country, my top priority was finding an institution within a nation that embraces diversity and Malaysia is one such place.”

“Limkokwing University has succeeded creating an environment that welcomes students from all over the world. Choosing it as my place of study is a decision I’ll never regret, to this day I have friends from over 32 countries.”

The journey of his career started when he became a software/business analyst which garnered him accomplishments he’s most proud of; he participated in talks with the public sector, gave professional opinions to prominent public figures. It was not long until he ventured into major IT projects spearheaded by ministries under the Government of Hong Kong.

In today’s globalised world, the fuse of culture has become crucial for any industry; one has to have the ability to communicate across cultures, lead, think creatively and negotiate efficiently, these are skills James honed at Limkokwing University.

“Limkokwing University is a place of innovation, learning and camaraderie. We are encouraged to take risk, to fail, to get up and become stronger. It is a place where breakthroughs and innovation excel with every student intake,” he said.

James line of work gives him the chance to touch two public sectors that have direct influence over society, and which he has always had a constant will to help.

“When you are young, financial and career success comes fast. And just as it’s easy for you to make your first million, to lose it is equally easy. One should focus on riches that cannot be bought with money.”

Currently at MerdBirdie Co Ltd, James is tasked to lead and develop systems that will enhance and revolutionalise the Education and Health industry.

“The Education and Healthcare industries are critical pillars of the society, if any of them fail to progress with time of the current generation, gaps will appear and these will cause unrest in a country’s population,” said James.

On giving advice to students who are looking to pursue careers in his line of work James Wong said, “If you’re afraid of failure, don’t even think of joining the tech industry.”

“The tech industry landscape is constantly changing; failure is the only friend you will have for a long time. Choose a motto. Stick to it as your guiding principle but do let it evolve with you as you grow.”

James mentioned he already has a roadmap of his future projects for the coming 12 months, which he considers as a substantial milestone for the next year and beyond. He is devoted to his career and his team of professionals who rely on his day to day judgment.

 

Jason Khoo

Jason Khoo

Graphic Designer, 2009
Bachelor of Design (Hons) in Professional Design (Visual Communication)

Limkokwing University was highly competitive because it had to challenge rivals offering similar courses so my lecturers kept pushing me to do better. This helped me to work under a very intense environment, which prepared me for the tight deadlines and high expectations of the advertising and graphic design industry once I graduated.

27 February 2009

Moving Freely

Written by Catalina Rembuyan

Freelance designer and now director of his own company, Jason Khoo, takes some time off to tell us of his life as a freelancer and the many different routes he has taken to arrive at where he is today. Catalina Rembuyan has the story.

Jason Khoo Boo Hooy is no stranger to the diverging paths that life can throw at someone. “Believe it or not, there was a time when I earnestly thought of becoming a professional snooker player – of course, back then playing snooker professionally was not viewed as a viable career option.”

When he first completed his secondary school studies, he had already enrolled at a different institution before his aunt found out about Limkokwing University and dragged him out of his previous college to study there. Jason, who was then a mere kampung boy from Kedah, had not heard about the institution yet, and was drawn to the lucrative potential of multimedia studies before later discovering that his real passion lay in graphic design.

“I’m told by people working in the multimedia industry that graphic design can be very static. This is certainly far from the truth, because in graphic design and advertising the goal is to move people: you make them cry, and make them buy,” said the Diploma in Multimedia Design holder. “Despite the change of heart, I would not say that my time studying multimedia was a waste.” “Limkokwing University was highly competitive because it had to challenge rivals offering similar courses so my lecturers kept pushing me to do better. This helped me to work under a very intense environment, which prepared me for the tight deadlines and high expectations of the advertising and graphic design industry once I graduated.”

graphic design and advertising the goal is to move people: you make them cry, and make them buy.

After graduating, Jason went on to work as a designer in a company called Infinix Studio before becoming a freelancer two years later. Jason’s abilities eventually earned him the attention of multinational advertising agency JWT, and in 2006 he returned to working full time as the company’s art director.

“On the first day of my employment at JWT, I had to work until five a.m. in the morning. It was a very stressful, time-consuming and hectic job, but it was also extremely rewarding as I had the opportunity to work under Edwin Leong, who was one of the first Malaysians to win at the Grand Prix at Cannes,” he said.

Despite the opportunities that can be offered by a full time job in a high ranking position at a multinational company, Jason decided to leave the well trodden path and set off on his own course by opening up his own company in 2008. “Although nothing beats full time, being your own man provides you the kind of flexibility that simply isn’t provided by full time employment,” he said.

As freelancer or an entrepreneur, you will be faced with plenty of challenges. You have to rely a lot on your personal connections and sacrifice the glamour of having big names in your portfolio to work with a lot of small clients.

“As freelancer or an entrepreneur, you will be faced with plenty of challenges. You have to rely a lot on your personal connections and sacrifice the glamour of having big names in your portfolio to work with a lot of small clients.”

Being a freelancer does not prevent Jason from scoring large clients either. Jason was involved in the Barisan Nasional’s massive advertising campaign during the 2008 General Elections, when he designed the graphics for the campaign’s television commercials.

“I would say that the only noticeable advantage of freelancing is the flexibility that you can get with your own time in your hands,” he explained, “But the challenges that you face either as a freelancer or a full time employee is about the same in this industry.”

“You need to learn to get used to what the clients want and try to merge what they want with your own personal sense of creativity,” he added.

Jason explained that in order to acquire that sensitivity as well as having a good set of base clients that one can rely on, it is best to begin by working full-time. The state of the industry is extremely competitive that one has to be an expert at what one does.

An advertising campaign strategy is successful once it doubles or even triples the sales of one’s client. On the other hand, a person working in this line of work can be considered a failure if he only manages to come up with one concept for an advertising campaign.

“The advertising and design industry in Malaysia is becoming more vibrant and competitive and clients become more discerning. In 2004 and 2005 respectively, according to Cannes Lion, Malaysia became the highest ranked in the advertising industry ousting favourites like Singapore and Indonesia.”

Jason has a very simple definition of success: an advertising campaign strategy is successful once it doubles or even triples the sales of one’s client. On the other hand, a person working in this line of work can be considered a failure if he only manages to come up with one concept for an advertising campaign!

“It’s my job to let the advertising interact with the audience and to turn that interaction into sales,” he explained. Currently Jason is working on strengthening his personal portfolio, which has now grown to include camera company Leica. His personal past times include drawing and playing that old sport of his teenage years: snooker.

Jeffery Yap

Jeffery Yap

Design Director, Idea Vault, 2008
Diploma in Product Design

Limkokwing University offers one of the widest choices of courses to major in. The open studio concept for industrial design generated a lot of participation and that made the difference.

29 September 2008

A Vault Full of Ideas

Written by Christine Chan

A graduate in Diploma in Industrial Design of Limkokwing University of Creative Technology – Jeffery Yap – is now Design Director of his very own company, Idea Vault. The man behind innovative solutions in protecting Macintosh Apple computer peripherals while making them look good speaks to Christine Chan and tells his story.

When Jeffery Yap and his team of three other fellow designers won 1st prize for the Yamaha Bike Design Project – a competition organized by the Hong Leong group of companies – after three months of comprehensive research, designing and testing, he joined Limkokwing University of Creative Technology’s illustrious list of high achievers. Enrolling for his Diploma in Industrial Design in 1999, back when the institution was still located at Jalan Tun Razak, his decision to study in Limkokwing University was the beginning of his story of success.

We chose to specialize primarily in Macs because Mac users are often designers, therefore they will be more appreciative of good design and packaging and are willing to pay the price necessary to get that good design

“Limkokwing University offers one of the widest choices of courses to major in and it so happened that I was interested in automobile design back then, hence Limkokwing University was my first choice right away.”

Jeffery believes that Limkokwing University integrates an approach that allows for a learning environment that is pro-active, pragmatic and inspires creativity.

“The open studio concept for industrial design generated a lot of participation and that made the difference,” he said. “Juniors and seniors were able to communicate with each other and see each others at work from time to time, promoting interaction.”

Fast forward to July 2006, when Jeffery Yap decided to take a major leap in his life by starting up his own business, Idea Vault. It name was chosen because it brought to mind a box full of ideas, ready to be picked.

The company is also known as Huzzk, which specializes in designing trendy protection covers for Macintosh Apple laptops and peripherals. Huzzk derives it name from a humble Malaysian icon: the coconut husk, a solid and sturdy object that serves as an acting shield. Products under Huzzk are designed and built on the principle that they ought to serve as ‘husks’ for laptops and computer peripherals by protecting them from shock due to falls or rough handling.

“We chose to specialize primarily in Macs because Mac users are often designers, therefore they will be more appreciative of good design and packaging and are willing to pay the price necessary to get that good design,” explained Jeffery.

When I’m dry out of ideas, I simply go to town to shop. It’s important for me to update myself with the latest trends and fashion

Huzzk has a wide range of product designs, and they come in catchy names such as the Sleevie, Slingie, Pockie, Hardie, and Xtra. On top of all these selections, the business is run online, making it easier for customers to browse and purchase at their own leisure and allows the company to tap a global marketplace. Huzzk has received orders from the United Kingdom, Germany, Spain, Italy, France, and many other countries around the world.

When asked on how he derives inspiration to create his designs, Jeffery says that most of his ideas come naturally, but also adds, “When I’m dry out of ideas, I simply go to town to shop. It’s important for me to update myself with the latest trends and fashion.”

In the years between graduating and launching Idea Vault, Jeffery was building a solid foundation for himself in product design. Upon graduating, he joined the Kuala Lumpur Innovation Design Centre in Mines as a computer-aided industrial designer, where most of his talks involved operating 3D modeling and rendering telecommunications, automotive and household products. One of his major clients was TM Malaysia.

After a year and a half, Jeffery moved on to Sharp Malaysia as an industrial designer, where he broadened his knowledge and experience by designing household appliances such as televisions, refrigerators as well as point-of-purchase advertisements. He was offered a senior position in his first company, Kuala Lumpur Innovation Design Centre while working with Bee Bull Engineering where he specialized in designing water heaters. His final employer was Think Reka, where he was appointed as an industrial design consultant for clients such as Fuji Air, York and Pen Drive.

Be creative and dare to try new things, because to be a good industrial designer, you need to be very open-minded and think out of the box

“After a string of employers and numeral years in the industry, I found out that Malaysia is a tough market to be in for industrial design as expectations tend to be higher and the returns are lower. One good design takes about six to eight months to work on and it is difficult to survive with minimal returns,” he said.

That was when he decided to chart his own course and go off the beaten path by starting his own company, where he would be able to set his own rules and gain a marketplace of global reach.

Before ending the interview, Jeffery shared with us some advice to students who may be interested in industrial design. “Be creative and dare to try new things, because to be a good industrial designer, you need to be very open-minded and think out of the box,” he advised. “Do remember not to spoil the market too in terms of pricing.”

Jesse Lee

Jesse Lee

Maybank Senior executive, 2012
Bachelor of Arts (Hons) in Business Management (3+0)

Right now I’m handling the compliance area in my department which is comprised of five departments so I’m actually running the whole show.

13 December 2012

Mysteriously Creative

Written by Victoria Edwards

Jesse Lee is a woman of few words, but at the same time her mystery makes her an intriguing accomplished woman. Right after graduation she applied for a job with Maybank and got the job. Seven years later she is Senior Executive and in charge of running her department.

“Right now I’m handling the compliance area in my department which is comprised of 5 departments so I’m actually running the whole show.  My greatest achievement since coming to Maybank would be getting my department to be one of the top departments in terms of risk management and compliance activities.  Limkokwing taught me one thing that helped me succeed in this industry; always try to think outside the box.  When you come here to work especially in terms of strategic thinking and what not because people here, they are kind of conventional by nature, so you need creativity and fresh ideas to come out with new strategies which helps you stand out compared to other employees.”

Uniquely Global

I think Limkokwing is probably the only place in KL that you feel like you’re abroad because there are so many international students in one place.

When Jesse wanted to apply for university it was an odd time of year, but one college offered unique intake dates.  Of course an intake date could not be the only reason you pick a higher education institute, a few other things stood out to Jesse as well.

“At that time it was a collage, it was the only college that has three intakes in unusual months like in February. Limkokwing had a very large and interesting number of subjects compared to other colleges at the time and they were well known for their creativity.”

“I think Limkokwing is probably the only place in KL that you feel like you’re abroad because there are so many international students in one place. Which is a good thing because eventually when you come out into real life, working life, you meet a lot and different types of people from different places and it helps in a way with the interaction aspect. To put it briefly I would say Limkokwing is uniquely unorthodox.”

Unlock the creative vault

The banking world is not what it seems, facts and figures are only a small part of it. Jesse says if you unlock your creativity you will go far in this industry.

“If you want to come into this line of work be prepared because banking is not just about money and numbers, there is lots to learn, and you have to be interested to learn. And most of all use your creativity and be unique, because it really comes in handy when it comes to a big corporation like this.

When you achieve something you are proud of, that is purely from your own blood, sweat and hard work no matter what that thing is, that is success.”

Jihad Abou Ghosh

Jihad Abou Ghosh

Manager for the International Development of Middle East Market, Limkokwing University, 2009
Bachelor of Business (Hons) in International Business

The uniqueness of Malaysia is its ability for various cultures to co-exist in one area. As an Islamic state, Malaysia has experienced less obstacles to progress and development than other countries also considered Islamic.

20 February 2009

A Man of Many Nations

Written by Catalina Rembuyan

Jihad Abou Ghosh, Manager for the International Development of the Middle East Market at Limkokwing University, is a Palestinian who has lived in Saudi Arabia, Tanzania, Malaysia and the United States. Here he shares with us his opinions on Malaysia’s role as a progressive Islamic country and his job as the go-between for Limkokwing University and the Middle East. Catalina Rembuyan reports.

Jihad Abou Ghosh is a man who defies any attempt to define himself by international boundaries. The Limkokwing University of Creative Technology alumnus and current Manager for International Development in the Middle East Market for that very same institution,  has lived in and weathered many countries during the twenty-five years of his life.

“There’s nothing I don’t like about Malaysia,” said Jihad, when asked about the things he liked the least about the country that has become his most recent home. “The people here are friendly, the country is very progressive, so perhaps the only thing I can complain about is the unpredictable weather,” he adds with a jocular smile.

One of the things I like about Malaysia is its ability to stand on its own two feet and develop a progressive and vibrant economy without being overtly dependent on external forces.

Jihad has been living in many countries in his life. Born in Saudi Arabia before his family moved to Tanzania for a while and then later returned to Saudi Arabia, where they lived for fourteen years.

“The uniqueness of Malaysia is its ability for various cultures to co-exist in one area,” he explained, while adding that, “As an Islamic state, Malaysia has experienced less obstacles to progress and development than other countries also considered Islamic.”

Jihad, who graduated from Limkokwing University with a Bachelors’ Degree in International Business,  did not begin his journey as an undergraduate in Malaysia. He was initially a student at Pittsburgh in Pennsylvania, the United States, for three years.

“Unfortunately I began to feel very uncomfortable there, especially with the paranoia that shrouded the country after 9-11,” he confessed. The discomfort prompted him to seek calmer pastures elsewhere, so he decided to participate in an exchange programme that took him to Cyprus.

He did not remain long in Cyprus before he set his eyes on another Muslim country located in the heart of Southeast Asia. Jihad then moved on to Malaysia, where he spent his final year of study at Limkokwing University before graduating in 2006.

“One of the things I like about Malaysia is its ability to stand on its own two feet and develop a progressive and vibrant economy without being overtly dependent on external forces, especially the West,” Jihad explained. “Many countries in the Middle East have enough resources to become very powerful economies, but local politics and an over-dependency on the West has prevented them from achieving as much as they possibly could.”

“Malaysia has thus far successfully avoided that situation, and as a result of it has been able to form an economy that is relatively independent and still very vibrant,” he said.

After graduating from Limkokwing University, Jihad continued to remain in the university, only this time serving as its Manager for International Development of the Middle East market. It is a job that he enjoys doing, as it enables him to make full use of his well-versed of the Middle East while allowing him to expand on his capabilities and earn more experience in the various duties that fall under his job scope.

“As the person in charge of establishing Limkokwing University’s presence and branding in the Middle East market, my job scope is not limited to any specific field,” Jihad explains. “I have to find different ways of tapping into the market and reaching into our target demographic, which requires me to think creatively and strategically at all times.”

“It is great work because I have a job scope that is continually expanding into different sectors, which is excellent for someone who is trying to develop his portfolio and gain a head start in his professional life,” he added.

If you set a very rigid structure saying that you have to achieve something at a certain time period, then you are setting yourself up for failure, the only thing you can plan is that you plan to succeed.

When asked about his plans for the future, Jihad readily admits that he is not one who is inclined to set plans in stone. “You can’t control a lot of the events that happen in your life, because you can’t even predict what will happen in a single day,” he said.

“If you set a very rigid structure saying that you have to achieve something at a certain time period, then you are setting yourself up for failure,” he explained. “The only thing you can plan is that you plan to succeed.”

Jihad is very clear about what consists of success in his personal set of definitions. “I have no intention of quantifying success by values, so the most important thing is to do something that you are happy with,” he said.

When asked if he considers himself successful because he is apparently doing that in his life,  Jihad explains, “No one can really define himself or herself as successful.  Once you do, you put a cap on what you can achieve and impose limitations on your potential to expand further.”

“On the other hand,  failure is not an option in anyone’s life. Failures are in fact keys to success, because your failures – I prefer to call them mistakes – will teach you how to adapt.”

Jihad, who firmly believes that one neither fails nor succeeds for anyone except themselves, sums up his definition of failure by quoting an oft-mentioned analogy: “It’s not about how hard or how often you fall down, it’s about how often and how fast you get back up again.”

Although he readily admits that his work at Limkokwing University does not often lend him much time to himself, whenever Jihad can find time, he will take the opportunity to travel. Jihad also enjoys meeting new friends and socializing.

Joe Flizzow

Joe Flizzow

Recording artiste and producer, Kartel Records, 2009
Diploma in Multimedia, Advertising & Broadcasting

If you want to succeed in music, you have to have that dream in you every living moment. You can’t just decide to start working on an album and think of coming up with one every two months. It has to be your dream, your goal, and your passion every day.

04 November 2009

President of Hip Hop

Written by Catalina Rembuyan

Joe Flizzow has gone a long way since Too Phat’s Anak Ayam burst unto Malaysian charts and revolutionized the music industry in the country. With the release of his solo debut album, President, and the start up of his own record label, Malaysia’s hip hop mastermind is set to take on the world. Catalina Rembuyan tells his story.

2009 has been a busy year for Joe Flizzow. The hip hop maestro, who built his name as member of duo extraordinaire Too Phat, has recently concluded a regional tour promoting his solo debut album, President. The album, which has been doing extremely well in the markets and received rave reviews from critics, is his first major project released under his very own label, Kartel Records.

“As Too Phat I was always under EMI Records. The desire to break away from them was motivated by a desire to break free from the comfort zone that a major label afforded me, and to break free and start my own business,” Joe explained.

With President winning 2 awards, one from the AIM (Anugerah Industri Muzik) Awards for Best English Album and one for SHOUT!’s Flava Awards, and songs like All Around My World soaring up Malaysian charts, Joe Flizzow’s year has been looking good. Combining this and the previous year, Joe has been making his presence known globally – he has been performing at the Asian Hip Hop Festival in Bangkok, Thailand, alongside some of the biggest names in hip hop, he performed in London and at the Sunburst Music Festival, toured Taiwan, participated in a hip hop convention at Rotterdam, and was the second Malaysian artiste to perform in a prison in Indonesia.

But the most significant step forward for Joe was the Ministry of Tourism’s appropriation of Joe as the songwriter for the Zoom Malaysia tourism campaign. “When you compare what is going on now with the state of hip hop in Malaysia ten years ago, things have really gone far. For the government to actively seek out a hip hop song to be appropriated in its campaigns – that clearly shows how they recognize the significance and influence of hip hop, and tells us that the voice of hip hop is loud and clear.”

Joe, who has recently turned thirty, has also been busy working on Kartel Records, a label that has been in the works since 2006. “We’ve got some really big plans for Kartel. We’re planning to release a compilation album of regional hip hop artistes very soon, and we’ve signed on a number of new artistes on to Kartel, including Ultimate of Teh Tarek Crew fame and some really talented hip hop artistes like Micbandits, Richard J., and Sona One, who is one of the most exciting MCs I’ve heard locally.”

I joined Limkokwing University because I knew that I wanted to be part of a creative environment, I met a few hip hop cats who were also studying in Limkokwing, including Chris Marutuana, and we formed a small clique there

For Joe Flizzow, hip hop is his second nature – if not his first. He has been rapping since he was a child, impressing people around him enough that he was signing his first autograph at ten and staging his first show at twelve. By the time he was seventeen, he was joining the alternative rock group OAG on their nationwide tour, and by his last semester at Limkokwing University of Creative Technology he was already a pop phenomenon, with Too Phat’s Plan B sitting for 60 weeks on the top spot of the RIM Charts.

“I joined Limkokwing University because I knew that I wanted to be part of a creative environment,” explained Joe, who did his studies in Advertising, Multimedia and Broadcasting at Limkokwing University. “I met a few hip hop cats who were also studying in Limkokwing, including Chris Marutuana, and we formed a small clique there.”

“I had fun as a student in Limkokwing University. I’m happy to be part of its tradition.”

When asked about how his involvement in hip hop in university days affected his life as a student, Joe confessed that the clique of hip hop cats at Limkokwing University never saw themselves as artistes trying to study but rather as students trying to rap. “I think that the mistake many artistes make is that they try to make it big is that they see themselves as full time artistes and they go into the business without anything else to fall back on and back you up,” explained Joe.

Not that Joe is advising anyone to quit their dreams. “If you want to succeed in music, you have to have that dream in you every living moment. You can’t just decide to start working on an album and think of coming up with one every two months. It has to be your dream, your goal, and your passion every day.”

“But the skills that you can get with your diploma or degree are what will provide you with something to fall back on when times go rough,” reminded Joe. What advice does Joe Flizzow give to those who wish to pursue a career in the music industry, particularly hip hop?

“Come to Kartel,” he said. “We’ll teach you what you need to know.”

Johan Ariff

Johan Ariff

Industrial Designer, IME Trading Sdn. Bhd., 2008
Diploma in Product Design

In order to succeed, you need to set a target and standards for yourself to achieve, and if you haven’t met them 100%, you have to keep looking back and finding ways to improve. If you take things for granted and behave stubbornly in this industry, failure will come knocking at your door.

08 October 2008

The Man who Loves Machines

Written by Christine Chan

Johan Ariff has been dreaming of designing, inventing and working with machines since he was a child. Today, he lives his dream as an industrial designer. Christine Chan speaks to him to find out more about the man and the highly technical field that he is an expert in.

Johan Ariff loves machines. A technical wiz kid who dreamed of designing cars as he grew up watching his father work in the fields of structural, civil, mechanical and electrical engineering, Johan has been thinking, loving and dreaming of working with machines since he was a child.
Today, as an Industrial Designer at IME Trading Sdn. Bhd., Johan Ariff is living his dream.

Graduating in 2001 with a Diploma in Product Design from Limkokwing University of Creative Technology,  Johan has high praises and fond memories of his alma mater. “I’ve never regretted a day in my life at the university,” he enthuses.

The University was such a fun place to learn in because it gave me freedom to expand my creativity and the lecturers were like friends to us! I felt really comfortable and at home in Limkokwing.

“The University was such a fun place to learn in because it gave me freedom to expand my creativity and the lecturers were like friends to us! I felt really comfortable and at home in Limkokwing.”

Johan, who used his internship period when he was a student there as the platform from which he would leap into the professional industrial design and engineering industry,  was hired immediately by the company he was interning in, Rapid Tech Solutions,  after his graduation.

Working as an Industrial Designer in the company, Johan worked on consumer product designing and CAD technology for three years before shifting to IME Trading Sdn Bhd, a company that specializes in design and modeling, NC programmings, ICT support,  reverse engineering and rapid prototyping.

“As an industrial design engineer, my job field involves multi-tasking many related work. I handle matters concerning designing, reverse engineering and applications management,” explained Johan.

Limkokwing offers a good balance between practical and theoretical learning, as a result, their graduates are well-recognized by professionals of a student’s desired industry.

Johan does more than just tinker with machines. While at IME Trading, Johan had direct involvement in the marketing of a rapid prototype machine designed by the renowned multinational machine manufacturer, ZCorporation. The machine, which is capable of transforming CAD designs into 3D models in the span of an hour, is a marked improvement over other machines that take up to six hours to conduct the same process.

“It was an opportunity for me to learn communication skills and improve my presentation skills,” said Johan, who also carried out intensive training to clients on the functions of the machine.

In 2006, Johan moved on to Laser Graphics Sdn Bhd where he worked as a manager, again specializing in the machine, before shifting back to IME Trading. The company viewed him as a valuable asset and he was immediately roped into their design department upon returning.

Johan believes that the hands-on teaching style in Limkokwing University helped a lot in encouraging students to think creatively and innovatively. “Limkokwing offers a good balance between practical and theoretical learning,” Johan explains, “as a result, their graduates are well-recognized by professionals of a student’s desired industry.”

In order to succeed, you need to set a target and standards for yourself to achieve, and if you haven’t met them 100%, you have to keep looking back and finding ways to improve.

Johan has some advice to offer students who intend to embark into the world of industrial design. “In order to succeed, you need to set a target and standards for yourself to achieve, and if you haven’t met them 100%, you have to keep looking back and finding ways to improve.”

“If you take things for granted and behave stubbornly in this industry, failure will come knocking at your door,” Johan adds. “A lot of people make the mistake of pushing forward with a design even if they already know that the designs will fail, because of their stubbornness.”

Although Johan is now absorbed in the field of prototype machines, he is optimistic that one day, he will be able to do what he has wanted to do as a child: create customization designs for the automotive industry. The future looks bright for this young man.

 

Jovian Mandagie

Jovian Mandagie

Fashion Designer, Creative Director of Jovian Mandagie line of couture fashion, 2008
BA (Hons) in Fashion & Retailing

You have to have a clear aim, know what you are doing, plan the strategy to achieve it, be independent and get your priorities right.

12 August 2008

Designer to divas, beauty queens and royalty

Written by Christine Chan

He is just 22 but Jovian Mandagie is an extraordinary designer who has notched up quite a reputation for himself. His line of couture designs called –  what else –  Jovian Mandagie – of course,  are hot items of the upper echelons of Malaysian society.

Writer Christine Chan had coffee with Jovian and here is what she found out.

Deborah Priya Henry, Miss Malaysia World 2007 in one of Jovian’s elegant designs

Anita Sarawak, Dato’ Seri Hajjah Siti Nurhaliza, Dato’ Sharifah Aini, Erra Fazira, Linda Onn, Umie Aida, Amber Chia, Maya Karin, Misha Omar, Daphne Iking, Fasha Sandha, Sazzy Falak, Yasmin Hani, Dynaz, Deborah Henry and the list goes on. They are household names in Malaysia – a veritable who’s who of the celebrity world. What they have in common is a Jovian Mandagie designer wear hanging in their wardrobe.

Jovian Mandagie at 22 is already on top of the world in the fashion industry. It has been two years since he began his line of designer wear and already his creations have crossed the seas and showcased in other countries. He kicked off 2008 with a range of designs for the reigning Miss Malaysia World 2007 – Deborah Priya Henry – to boost her participation in the world pageant held in China.

Intricate embroideries and Swarovski embellishments are one of Jovian’s signatures

By April he was presenting his collection at the inaugural Islamic Fashion Festival held in Dubai and graced by the Queen of Malaysia Seri Paduka Baginda Raja Permaisuri Agong Tuanku Nur Zahirah who was herself dressed in a Jovian Mandagie!

Then he was off to the Petronas F1 Race in Sepang where he had designed the outfits for the girls on the race track. He bucked the trend that we normally see on race tracks where the girls are dressed in short and sexy attires. His design reflected the quiet dignity of Malaysia cultural heritage using batik as the main fabric and yet keeping the design contemporary and trendy.

It is the only university that goes the extra mile in exposing students to the real world, dealing with prominent projects

Jovian credits Limkokwing University for contributing to where he is today. “It is the only university that goes the extra mile in exposing students to the real world, dealing with prominent projects.” said Jovian who was involved in designing for Lancome as well as participating in the Sarawak traditional fabric project which were part of his industry project work as he studied for his Fashion and Retail Design qualification.

Jovian’s major breakthrough in the fashion arena materialized in Jakarta, 2006 when he designed for ‘Ratu’. In the same year, he made his Malaysian debut at Astro’s Anugerah Era 2006 where his ‘Leather and Denim’ themed collection were worn by Ning Baizura, one of Malaysia’s popular singers and Kudsia Kahar, General Manager of AMP Network.

“A good head start for me was when I worked with Ivan Gunawan, a well–known designer and TV presenter in Jakarta, Indonesia during my three months internship,” said Jovian who passed over an offer of working as an intern with Laura Ashley in London in his fifth semester.

Tiaras designed by Jovian

‘Embellishments’ are Jovian Mandagie’s trademark. “It is crucial for a successful designer to have his own identity.” One can definitely spot Jovian’s Swarovski crystal embellishments in his three different lines of designs; the traditional Kebaya wear, evening/bridal wear and men’s wear. Each embellishment is selected meticulously. His choices are always subtle shades of colour.

He wants to make women look and feel beautiful and bring out the best in them, intensifying their looks and bolstering their confidence. “My mother, Silvana, was my inspiration and anchor,” said Jovian who had been exposed to beautiful women since young as his mother is involved in the beauty business.

Fusing “Sari” and “Kebaya” into a beautiful design

‘Fashion and Design’ had never crossed Jovian’s mind when he enrolled for the Architecture course in Limkokwing University. He was ‘exposed’ to the fashion world when he became a part–time model and it just hit him. “I knew from then on fashion and design was my life,” said Jovian who also excels in Maths and Physics.

“I love meeting people and socializing. I love parties too,” said Jovian who described himself in five words as ‘refreshing’, ‘innovative’, ‘determined’, ‘focused’ and ‘sincere’. The eldest of four siblings, he has become the role model for his half Malaysian and half Indonesian family.

Passion and hard work are the key ingredients to achieving success. You have to have a clear aim, know what you are doing, plan strategies to achieve it, be independent and set your priorities right

Although Jovian has embraced his mother’s passion for fashion he still retains a love for architecture which he shares with his father. “Interior design, home deco and architecture are my next steps,” he said.

His advice to all students of Limkokwing University?

“Passion and hard work” are the key ingredients to achieving success. “You have to have a clear aim, know what you are doing, plan strategies to achieve it, be independent and set your priorities right.

“The way ahead is not an easy journey; there are definitely pitfalls and obstacles. Mixing with the right company and being ‘street wise’ is a must.”

Looking back in the early days of his career days, Jovian recalls how his name was spelt as ‘Jovian Mandagu’! But today, his name ‘Jovian Mandagie’ is certainly going places!

Photos credit: Jovianmandagie.com and Limkokwing University of Creative Technology.

Kamal Gasm Elseed Magbool

Kamal Gasm Elseed Magbool

Restaurant Owner, 2018
Bachelor of Business (Hons) in International Business

“Limkokwing is not just for academics but teaches communication between cultures."

06 March 2018

Limkokwing is the Inspiration Behind Malaysia’s First Sudanese Restaurant

AlMohtaram House in Cyberjaya is Malaysia’s very first Sudanese restaurant, set up in 2016 by the Magbool brothers, both proud Limkokwing alumni.

Owner and operator Kamal Gasm Elseed Magbool says in setting up AlMohtaram, he drew inspiration from Limkokwing’s acceptance and celebration of cultural diversity.

Kamal graduated in 2013 from Limkokwing University with a degree in International Business.

He established AlMohtaram together with his brother Ahmad.

Kamal said he was compelled to share his Sudanese culture in some way after being immersed in Limkokwing’s multicultural setting for three years in pursuit of his Bachelor’s degree.

“I started this business in 2016 to show my culture. This idea came from Limkokwing, actually.”

“Because I saw the many different cultures from different countries here in the University,” he said.

Kamal said it was Limkokwing’s 2013 ‘Cultural Night’ that sparked the idea of setting up a Sudanese restaurant, open to people from all over the world.

“Most of our customers come to our restaurant and ask about our traditional decoration and setting, learning more about Sudan along the way.

“Here in Cyberjaya, we have so many different cultures, so many people coming from different countries to study in Limkokwing – more than 200, I guess.

“We saw this in the cultural night event, so I made the decision to make business for me and for them - to show them about my culture,” he said.

Limkokwing University - More Than Pure Academics

The time spent in Limkokwing meant a great deal to Kamal, as he was continuously learning – in and out of the classroom.

“Limkokwing is not just for academics but teaches communication between cultures.

“It is the best University because it is easy to learn here and get more experience, and communicate with people from different countries,” said Kamal.

He further said that Limkokwing’s cultural night is his favourite time of the year, but that “one time in the year is not enough.”

Future Plans

Both Kamal and Ahmad have big dreams for Almohtaram house, with the hope of expanding worldwide.

“We have a big dream - maybe we can have an Almohtaram restaurant for every Limkokwing branch,” he said with a cheeky laugh.

The intention for the Magbool brothers has always been, since the planning stages of the business, to introduce Sudanese cuisine to the world; as it’s often mistaken for Arab cuisine.

“Our food is a little bit different, even for Arab food, because we are a mix between Arab and African.


“Most people think we (Sudan) come from Arab stock, so that is why we opened this restaurant to show that we have our own Sudanese culture,” he elaborated.

As a word of advice for aspiring entrepreneurs, Kamal said it would be a wise first step to learn from the best – Limkokwing.

“Any businessman must learn from Limkokwing first – the University and the person. Tan Sri Limkokwing is a creative man and he taught us a lot,” said Kamal.

He also thanked the Sudan embassy for all their support, even going as far as bringing those visiting from Sudan to their restaurant, as well as introducing Malaysian diplomats.

“I would like to invite everyone to come and taste our Sudanese food and see our restaurant. I am sure they will be happy,” he said.

Karveen Puddoo

Karveen Puddoo

Associate Director of International Development, Limkokwing University London, 2008
Diploma in Graphic Design Technology

Education is an industry that will never die because everyone has to study. The difference in education lies in the approach to it, and that’s where Limkokwing University stands out. Limkokwing University is a place of opportunities.

25 November 2008

Impacting Lives through Education

Written by Christine Chan

Attracted by its good reputation and high acclaim in his home country, Karveen Puddoo made his way from Mauritius to Limkokwing University in Malaysia to pursue his studies in Graphic Design. It was a decision that changed Karveen’s life forever. Christine Chan shares his story with us.

Karveen Puddoo has never regretted a single day in his life from the moment he stepped foot into Limkokwing University of Creative Technology. Born and raised in Curepipe, Mauritius, the 28-year old young man came to Malaysia to pursue his studies in the field of graphic design before finding his calling in the marketing and business line.

The Associate Director of International Development at Limkokwing University in London is all smiles as he describes the ups-and-downs of his life there.

“I’m very proud to be part of a global university with campuses in Asia, Africa and Europe. There are many new projects everyday, something new happens all the time, and you have to continually multitask,” said Karveen, who at the time of interview had just been offered the chance to become the Administrator of the entire Limkokwing London campus.

Karveen Puddoo deals with international markets on a daily basis. With a wide range of responsibilities that include looking into the campus’ daily operations, making sure staff members are happy and comfortable, and ensuring that the courses offered meet their promises, Karveen masterfully handles the nuts and bolts of keeping Limkokwing London running while playing one of the most important roles in the university.

The education industry is about creating a difference in someone’s life.

Karveen is also a key figure in establishing relationships between Limkokwing University and other institutions, including industry partners. Apart from that it is also Karveen also bears the responsibility of publicizing what the university has to offer to every new generation of school leavers.

It is a line of work that has provided him with numerous opportunities to learn more about the rest of the world, as Karveen has travelled to no less than 22 countries as part of the student recruitment campaigns he has been a part of.

2009 is expected to be a busy year for Karveen. A major promotional and student recruitment drive will be run during the month of February, and on top of that Karveen is directly involved in three other projects and events.

These three events are the Cinderella Project, the Best of British Autumn/Winter and Retrofuturism Fashion Show, and the Frock Exchange Event.

“The education industry is about creating a difference in someone’s life. One of the strongest source of satisfaction is when you counsel a student and guide him in his future career, and in a few years from then, you see him graduating with flying colours,” explained Karveen, when asked about the most rewarding experiences in his line of work.

“You help to materialize the dreams of many young people and help them make a choice for their future. When you see someone you have counseled graduate, you know that you have helped that someone to make a difference in tomorrow’s world.”

Karveen has always been a man on the go since his university days. Scoring himself the Young Achievers Award in 2005 and bagging top prize in an industry project assignment for logo design, his track record of excellence has led him to become noticed by the university, and he was soon selected to become Limkokwing University’s Student Ambassador.

Part of the reasons he has continually been on the track of success is due to his own personal views of what success and failure are. Keeping an optimistic perspective on life, Karveen does not believe in a personal definition of failure, stating that even if one does not immediately achieve what one sets out to do, one always learns something from the experience.

He is as equally optimistic about the education industry as he is about everything else. “Education is an industry that will never die because everyone has to study. The difference in education lies in the approach to it, and that’s where Limkokwing University stands out.”

Limkokwing University is a place of opportunities. Students experience an amazing student life here, and receive hands-on training, while the direction of the entire institution is steered by a President who is an amazing visionary

“Limkokwing University is a place of opportunities. Students experience an amazing student life here, and receive hands-on training, while the direction of the entire institution is steered by a President who is an amazing visionary,” said Karveen.

“We have already embarked on global projects which have placed the University as a pioneer in innovative education for developing nations. Very soon, the Limkokwing brand will be an icon for tertiary education in many countries,” said Karveen who describes himself as confident, systematic, disciplined and outgoing.

Kathir Dinish

Kathir Dinish

Unmanned Aerial Vehicle Operator, 2018
BA (Hons) in Digital Film and Television

I was motivated by Tan Sri's creative work over the years and he has proven to all of us what passion and drive can achieve

20 August 2018

Limkokwing alumnus Kathiravan Maniam, also known by his screen name, Kathir Dinish, now has a new title which he is arguably most proud of – “Drone Sifu.”

Kathir is the founder and proud owner of Drone Sifu Productions – a local production house which is quickly making a name for itself, especially in the art of aerial photography and cinematography.

“I have always wanted to improve my production qualities by having views from top angles in my videos,” said a confident Kathir.

Living by the philosophy of ‘doing something different today from what was done yesterday’ he has developed a lot of technical skills and mastered most of the Adobe software suite – including Photoshop, Illustrator, After Effects, Priemere Pro and Indesign.

Kathir, who holds both a Diploma in Interactive and Multimedia Design and a Bachelor of Arts (Hons) in Digital Film and Television, is a perfect example of an individual who’s personal resilience and courage has brought the success he now enjoys.

Going international

Kathir’s first major international project was for a South Indian movie ‘Velaikkaran’ - which means worker in English.

Since then, he has been involved in a dozen other South Indian movies.

He has also been involved in providing coverage of Formula 4 SEA, which saw him travelling to racing circuits across Thailand, India and Philippines.

In early 2018, he was part of a Malaysian-made feature film, ‘Paskal The Movie’, an action flick inspired by the bravery and heroism of the elite special forces unit of the Royal Malaysian Navy.

The movie, featuring Hairul Azreen and Ammar Alfian, had open ocean scenes shot in the South China Sea which required Kathir’s special skills.

Believe in yourself

“When I first started, one of the stuntmen on a production I was working on, told me that the drone that I was using was nothing compared to the ones that are used in the industry,” he said.

Never for a second feeling discouraged by those remarks, Kathir came back stronger than ever – and he now owns the very best drones which are used in Hollywood movies.

As for his versatility working with films of different languages, this reflects upon the values and diverse environment at Limkokwing University.

Kathir said he admires Tan Sri Limkokwing, the Founder and President of the University, for both his talent as a creative master as well as for his many achievements, including building an international empire.

“I was motivated by Tan Sri’s creative work over the years and he has proven to all of us what passion and drive can achieve,” he said.

Kathir urged students and aspiring cinematographers to keep fit and healthy because at the end of the day, nothing is more important than yourself.

 

Kavikumar Kalaimany

Kavikumar Kalaimany

Architectural Designer, Axis Three Design, 2009
Bachelor of Architecture

Be prepared for what is in store for you in the working world. Feel free to explore and try out new things. Don’t let anyone hinder or bring you down. Anything is possible if you put your mind to it.

17 July 2009

Designing luxury bungalows

Written by Christine Chan

Kavikumar Kalaimany is an Architectural Designer for Axis Three Design a company that offers a range of architectural, interior and construction services which he owns. He graduated with a degree in architectural science in 2006.

Kavikumar Kalaimany is an Architectural Designer for Axis Three Design a company that offers a range of architectural, interior and construction services which he owns. He graduated with a degree in architectural science in 2006.

He credits Limkokwing University of Creative Technology for giving him the solid foundation in creativity and innovation. “The University opened my mind to many things,  especially in how I perceive the world. It expanded my horizon and that made me a better leader. I really like the multiculturalism of the University,” said Kavikumar who registered with University after being recommended by an architectural firm which endorsed the quality of the architectural courses at Limkokwing University.

The University opened my mind to many things, especially in how I perceive the world. It expanded my horizon and that made me a better leader. I really like the multiculturalism of the University.

“But after I joined Limkokwing University I was inspired to fuse design and construction to produce contemporary designs that are different from the norm,” said Kavikumar who recently completed the design of a Bungalow in Country Heights, Kajang and another Mount Kiara – all in Kuala Lumpur.

“In the industry today, a lot of improvements can be made to produce designs that are different from the rest. More designs such as the Petronas Twin   Towers should be created.  We need buildings that will place the nation on the world map. Singapore for example, has groups and groups of buildings; it’s like a power house. I feel architectural designers should be more ambitious and willing to take risks,”  said Kavikumar who turned down an offer to work for an Architectural Firm in Australia, but aspired to set up his own company and take his ideas to new heights which he successfully did so in December 2008.

Kavikumar describes himself as a friendly, easy going person who loves to talk and make new friends. Most of all he said he loves to acquire information and knowledge whether they are viewpoints or ideas about anything and everything.

Success to him means achieving his goals in life that will finally result in self gratification and satisfaction. Eventually, he said, it will lead the person to happiness.  Failure to him is just a challenge, a learning curve that one has to take from time to time. He said without failure there can be no success.

His advice to fresh graduates? “When you join the industry, be prepared and willing to sacrifice your personal life. Even as a student, you may have had lots of sleepless nights to complete assignments. In the real working world it is no different, only more sleepless nights especially days or weeks before a major client presentation.

“You need to be prepared for what is in store for you in the working world. Feel free to explore and try out new things. Don’t let anyone hinder or bring you down.  Anything is possible if you put your mind to it.

“Every project you receive, every design you make, you can’t simply just design. You need to work closely with clients to ensure their satisfaction. Add some personal touches; observe how they live their lives. Through associating with them, communicating with them, learning more about them rather than reading blindly from the brief.

Feel free to explore and try out new things. Don’t let anyone hinder or bring you down. Anything is possible if you put your mind to it.

“From there, mould your designs to their likings, characteristics. Just like an artist who expresses his feelings and emotions on a piece of art work, you,  too, can design an architectural structure based that truly reflects your client.”

Kavikumar is grateful to his parents because they had never stopped him from doing what he wants. They gave him full trust and the freedom to pursue his interests. He added that his employers and peers widened his perspective on how to view things in this line of work and was always there to guide him in work as well as in his personal life.

Kavugho Nziwa Aimee

Kavugho Nziwa Aimee

Zealous Content Developer, 2017

“Through Limkokwing I became a multicultural person, which is a great asset for my present and future plans.”

24 March 2017

Kavugho Nziwa Aimee: Zealous Content Developer

When Aimee was looking for the best university to pursue her master degree in arts, Limkokwing University stood out for her because of the accolades it earned in Southern Africa.

Raised and born in the Democratic Republic of the Congo, Aimee discovered her zeal for arts at a tender age. As she got older, she made a decision to explore the field.

However, she mentioned that her parents were sceptical with her decision to pursue arts.

“My parents wanted me to be a medical doctor, but my passion for arts led me to the Kinshasa Fine Arts Academy to pursue a Bachelor’s Degree in Visual Communication with a major in Graphics Design at the age of 18.”

Aimee pursued a Limkokwing Master of Arts in International Contemporary Art and Design Practice and graduated in 2016.

“Limkokwing proved to be one of these rare universities motivated by bringing the best out of oneself. When I first set foot on campus, I was struck in awe by its multicultural environment. It is a place where I enlarged my horizons with various cultures without me having to travel anywhere.”

“The University has a hands-on approach to learning. I learned how to bring out the best of myself because lecturers don’t spoon-feed us. Education is two-way process at Limkokwing, it is unique. I am now confident and capable of facing life.”

She said the interaction with many cultures did a great job on her perception of life and living with other people.

“Through Limkokwing I became a multicultural person, which is a great asset for my present and future plans.”

After graduating, she joined the Centre for Content Creation (CCC) as a Content Developer and Designer.

On how Aimee made the transition into the industry, she stated that her first steps were not easy. However, she added that her supervisors did a great job in giving her support and guidance.

“Working here has been like a continuation of my studies. During my studies, Limkokwing provided me with tools to face the industry. I work with well-equipped brains and top-notch graphic content creation tools. I learned a lot and I’m constantly challenged to produce high quality work.”

Her views on her line of work and the industry as a whole were, “Creativity is the key in any field. My field requires more creativity. With the development of technology and the increase in services offered by companies, my work is one the best of this time.”

Aimee’s future plans include getting a PhD, and then becoming a lecturer.

“In the long run I want to be a professional designer. I strongly believe that one day we shall have Limkokwing University French Campus in my country, and I shall be one of the professors there so to help other artists grow and be part of what I have experienced here.”

Kelly Tan E Li

Kelly Tan E Li

Manager, Sommerset Nails & Waxing, 2008
Diploma in Multimedia, Advertising & Broadcasting

Limkokwing University students are so diversified. I was able to meet so many students from various countries with different cultures and backgrounds. It definitely gave me the opportunity to meet new people and learn new cultures that broadened my outlook and perspective in life.

27 August 2008

Entrepreneur of Beauty

Written by Catalina Rembuyan

Located in the upscale and fashionable district of Bangsar, Kuala Lumpur, Sommerset is not your average beauty parlor. Beginning first as a nails parlor, Sommerset has since expanded to include various beauty procedures such as waxing and non-surgical facelifts. Catalina Rembuyan speaks to Kelly Tan, the industrious entrepreneur behind Sommerset.

For Kelly Tan, the enterprising 26-year old young woman behind Sommerset, beauty is not just something frivolous: it is an opportunity to earn money, express her personal creativity, and master the challenges of running her own business. Sommerset (Nails & Waxing), her brainchild, is one of the largest nail and beauty parlours in Bangsar, Kuala Lumpur’s trendy and artsy upscale neighbourhood.

Beginning by working on the nails of her housemates and course mates while she was a student at Limkokwing University of Creative Technology, Kelly has since gone on to better her skills in beautification by keeping close tabs with the development of beauty trends around this region, in particular beauty trends coming from Australia. Although Kelly only studied for one year as a student of Multimedia, Advertising and Broadcasting in Limkokwing University, she will always remember it as a place where she expanded her horizons.

“Limkokwing University students are so diversified. I was able to meet so many students from various countries with different cultures and backgrounds,” said Kelly. “It definitely gave me the opportunity to meet new people and learn new cultures that broadened my outlook and perspective in life.”

Setting up a business from scratch was not easy,because for my kind of business, location is important and it is crucial to identify the target market one is aiming for, so I had to make my investigations and market research properly

Transferring to Melbourne and studying there for three years, Kelly continued to pursue her interest in beautification by studying nail aesthetics professionally at the Academy of Nail Technology and the Melbourne Institute of Nails and Beauty. Returning to Malaysia, Kelly decided to launch her business, Sommerset Nails, now re-branded as Sommerset (Nails & Waxing), starting first with manicure and pedicure services but has since expanded to include waxing and non-surgical facelifts.

“Setting up a business from scratch was not easy,” confessed Kelly, “because for my kind of business, location is important and it is crucial to identify the target market one is aiming for, so I had to make my investigations and market research properly.”

Although the upkeep for a location in Bangsar was extremely high, Kelly felt that it was worth it as she is able to target the stylish, trendy and wealthy urban female market doing their window shopping or hanging out in one of the many luxurious restaurants and cafes in the square. Serving a wealthier economic bracket means catering to those with more discerning tastes, and Kelly meets that need by hand-picking each of the 300 varieties of nail lacquer available at her store.

Her meticulousness is not unrewarded as she won top placing at the Beauty Expo Australia in 2006 for the nails extension category. For Kelly, the Australian identity of the products used in her shop is important.

“Most brands in Australia use very natural and certain organic ingredients in their products,” she explained, adding that she never fails to make a trip to the Australian Beauty Expo in order to find out about the latest development and trends in the nails and beauty industry. “These international expos allow me to gain greater knowledge of the latest products and technologies available, while exchanging views with many top professionals in nail care all around the world.”

Apart from the attention given to the products, Kelly is also one of the few parlor owners who actually do ‘hands on’ work at her own salon. “I still love to do manicure or pedicure for my clients, even when it involves scrubbing feet,” she enthused, “It always makes me happy when I know my clients are happy, and receiving compliments makes my day.”

Kelly admits that as the nail beauty industry in Malaysia becomes increasingly competitive, beauty parlors are tempted to sacrifice the quality of their products so that they can offer lower prices to their clients. Kelly does not believe in sacrificing on quality for profit in the ongoing price wars.

Strive to achieve your dreams, never give up, and keep on going forward

Instead, she opts to expand her services to cater to the increasing demands of customers and introduce more attractive packages and promotions such as the Marine Spa Pedicure, the Aromatherapy Spa Pedicure, as well as unique services such as Brazilian and body waxing that caters to sensitive skin, eyebrow and eyelash tinting and customized nail extensions.

Kelly is confident that her business will continue to expand as she masters not only the various kinds of treatments in the beauty industry but also the tricks of running a business. What is Kelly’s advice for anyone who wish to be part of this industry?

“Strive to achieve your dreams, never give up, and keep on going forward,” she said.

 

Lam Yung Ni

Lam Yung Ni

, 2018
Bachelor of Science (Hons.) in Architectural Studies

“This practice made us explore even more than usual and we were bold to take risks."

28 March 2018

Lam Yung Ni – “A truly rewarding experience”
Lam Yung Ni from Pahang, who graduated with a Bachelor of Science in Architectural Studies in July 2017, describes Limkokwing University as a great place for young people to grow and she is happy to have had a chance to study at the world’s most global university.

“Pursuing this line of study was a tough challenge for me as my parents were not really encouraging but they respected my passion and supported me all the way,” said Yung Ni.

She believes the multicultural environment at Limkokwing allowed her to learn different cultures and traditions in interesting ways and also improved her social life.

“I was able to learn how other people came up with ideas, solutions and most importantly working as a team player.”

Projects
In conjunction with the 25th Silver Jubilee of the Malaysia Timber Council on 26 July 2017, Yung Ni was chosen by her lecturer to participate in the Malaysia Wood Awards – Student’s Challenge competition on Timber Building, as her student project.

Naming the project Eco-Water Edge Centre (Timber Forest), Yung Ni said she intended to create a relaxing space and at the same time, a space that would enable humans to connect with wildlife without the need to harm the habitat.


Yung Ni won 2nd place in the competition.

From this competition, Yung Ni said she learnt a lot of new things, especially timber framing and fitting work.

The most challenging part of the competition was having to handle heavy assignments as the judging process happened during her last semester.


“It was really stressful but truly rewarding in the end,” said Yung Ni.

Breaking the norm
Yung Ni said Limkokwing University sets no limit to creativity and she loved the fact that the lecturers actually leave space for students to come up with new ideas and were always appreciative towards their bold efforts.

“This practice made us explore even more than usual and we were bold to take risks,” said Yung Ni.


Some of the key skills she picked during her days at Limkokwing that she has found to be most valuable are planning, researching and how to be an effective team player.

The future
Yung Ni is confident that as a Limkokwing graduate, she has a very high standard of competence in design and technology knowledge with a great understanding of architectural practices and skills.

“I hope and will definitely land in a place where I can better the situation by applying all the skills I learnt as a Limkokwing student and will most certainly do the University proud,” said Yung Ni.

 

Lee Yang Yang

Lee Yang Yang

Architect, Philip Stejskal , 2013
Bachelor of Applied Science (Architectural Science) in collaboration with Curtin University of Technology, Australia

For those who are interested in architecture, do not do it for the money. Do it if you love it.

06 September 2013

Dreams To Reality

Written by Onalethata Mogale

Malaysian born Lee Yang Yang found his passion for architecture as child. He passionately tells a story told to him by his aunt, of how as a young boy, one day he stood astounded for hours, watching an excavator lifting dirt off the ground doing some construction work. Years later, he is now the architect designing the plans used for constructions.

‘I suppose I am one of the lucky few that figured out their ambition since young. It struck me how much I have grown from that little boy to the architect standing on the site watching builders construct buildings according to drawings that I have drawn,’ he said.

He graduated from Limkokwing University with a Bachelor of Applied Science (Architectural Science) in 2009, and continued to complete his Master of Architecture with Curtin University in Perth, Australia in 2012. He says it was easy to continue with his studies with Curtin University because of the twinning relationship between Limkokwing University and Curtin University.

Limkokwing University is known for prioritising critical thinking and creative thought, which I think is paramount for creative professions, he said.

He also said he enjoyed the close relationship Limkokwing University has with the industry because it exposes students to industry expectations before they even graduate, and the lecturers are industry professionals who teach based on experience and expertise. It is through this lecturers that he learnt to be an independent thinker who is not afraid to carve his own path.

‘Studying there has taught me not to accept tradition and common practice blindly, but to constantly question and innovate new ways of thinking and working,’ he said.

After he completed his Masters, he had a few job offers in Malaysia, but decided to gain some work experience in Australia. He is currently working with Philip Stejskal Architecture, a design-oriented practice in a culturally vibrant harbour town of Fremantle, Perth, Western Australia.

Lee Yang Yang

Since graduating, he has recognised a vast difference from university and the industry life, which he was ready to tackle because of his exposure to industry expectations during his university days. One of the biggest differences he noticed in the industry is that you often need to work with people who have different styles of working.

He says he is particularly interested in ‘subtly delightful yet memorable architecture that outlast time and change,’ and finds his inspiration in architectural work that is ‘memorable and moving.’ That is the kind of architecture that ‘makes us stop, wonder and realise where we are standing, then make us remember that particular moment again and again,’ he continued.

Lee Yang Yang

Currently he is working on a number of projects, all of them small houses and apartments, which he says allows him to focus on greater detail, with closer relationship of the constructing work.

He concurrently teaches architectural design and drawing methods at Curtin University and also teaches children architecture at House of Arc. He also volunteered at CoDesign Studio for Karawara Public Open Space Masterplan.

He believes in working hard for what you want and not giving in to setbacks, quoting a saying that says a worthy failure is more valuable than mediocre success.

You should not be afraid of failure when you are aiming for success.

He said though architecture might seem like a challenging, arduous and stressful journey, architecture students must work hard to achieve their goal. He says architecture ‘requires immense passion and numerous sleepless nights to travel down this path.’

He advises students interested in architecture to have honest passion and dedication to architecture if they want to choose it as a career path.

‘For those who are interested in architecture, do not do it for the money. Do it if you love it,’ he concluded.

 

Lee Zhen Yang

Lee Zhen Yang

Junior Rigging Technical Director, Lucasfilm Singapore, 2009
Bachelor of Arts (Hons) in Creative Multimedia

People say that university is the place where you learn to be independent, take care of yourself, and stand on your own feet. I learned to do all that while at Limkokwing University.

08 February 2009

Animating Dreams

Written by Catalina Rembuyan

Limkokwing University alumnus Lee Zhen Yang is living the dream of science fiction and fantasy fans everywhere: he works as a rigger at Lucasfilm Singapore, behind the scenes of the Star Wars: The Clone Wars animation series. Catalina Rembuyan tells the story of how he got there.

When asked about what he considers his greatest success to date, 24-year old Limkokwing University of Creative Technology alumnus, Lee Zhen Yang, asks this in reply: “Does getting a job at Lucasfilm Animation in Singapore count?”

Like many people beginning their career and studies in animation, Zhen Yang, who is inspired by the works of critically acclaimed Japanese animation company Studio Ghibli, has been dreaming of working for a big name international animation studios like Pixar, Dreamworks or Disney since he first decided that animation was his path.

Zhen Yang has one thing that differentiates him from others pursuing the dream: he has actually succeeded. As one of the people working behind the scenes of the new Star Wars: The Clone Wars animated series, Zhen Yang is doing what many in the world would die for: he gets to work behind some of the most beloved entertainment franchises in the world, in one of the most beloved entertainment companies in the world.

It is not easy to acquire such a deeply coveted job. Although Zhen Yang only holds the position of Junior Rigging Technical Director at Lucasfilm Singapore, he already has an incredible amount of experience working with different kinds of animation styles, and a slew of awards for his creative work to boot.

As a student of Limkokwing University’s Advanced Diploma of Multimedia programme, Zhen Yang succeeded in achieving the Member’s Choice Award for Designers Depot’s Award for Excellence for Outstanding Graphic Design during the first year of his studies and the Erti Merdeka Award the following year, which was a national-level web designing competition organized by Telekom Malaysia in conjunction with Malaysia’s 46th Independence Day.

success is found when you do what you enjoy doing in an environment that motivates you to do better, and failure is whenever he fails to do his best

Immediately after graduating, Zhen Yang received an Industry Award for Excellence for best 3D visualization and was informed that his final year project was selected for screening at the International Animation Festival in Hiroshima, Japan. He then went on to further his studies at the Royal Melbourne Institute of Technology where he did his Bachelor of Arts in Multimedia.

“People say that university is the place where you learn to be independent, take care of yourself, and stand on your own feet. I learned to do all that while at Limkokwing University,” he said, adding that it was also the time when he met some of his best friends, all of whom are still very close to him today.

Crediting Limkokwing University for preparing him for the industry by training him how to communicate his ideas through words and explain his thoughts, Zhen Yang said that after he finished his secondary school years, he went around ‘shopping’ for design schools and finally settled with Limkokwing University.

“When people think of design, they think of Limkokwing University,” Zhen Yang said, explaining the reason for choosing Limkokwing University out of the many in Malaysia.

Zhen Yang did not get into Lucasfilms Animation immediately when he stepped into work. His first job was that of a rigger at Omens Studios, a boutique animation studio with headquarters in Los Angeles and Singapore.

There he worked on television commercials, series, and game cinematics for a year. Some of his projects where he was involved in included commercials for shoe brand Skechers, a trailer for Aegis Faction, and animation for a National Geographic documentary called Pirates.

“At Omens Studios, I was given the opportunity to handle a lot of responsibilities that taught me many things about animation. On top the character rigging I was involved in, I did cloth setup and simulation, pipeline setup, and tools development.”

Zhen Yang believes that the animation industry can only get better. “There is not a single Hollywood movie now that does not incorporate a little bit of CG element or go through some kind of CG treatment,” he said, adding that the growing number of animated films in the market is also a good sign.

Nonetheless, he warns that the industry will also become more challenging as technology grows. “Every time you watch a new movie and see animation or effects that have never been done before – like digital characters behaving more believably or environments that look more realistic – you know you’ve got to compete even harder to rival competing animation studios.”

Describing himself as curious and playful, Zhen Yang believes that success is found when you do what you enjoy doing in an environment that motivates you to do better, and failure is whenever he fails to do his best. The eldest sibling in a family of five enjoys reading, sketching, watching movies and traveling, and he confesses that he enjoys getting into his car and driving aimlessly simply for the pleasure of it.

“I hope to work up to a senior position in the short-term future,” Zhen Yang said. As for his long term goals, Zhen Yang hopes that he would continue to keep himself inspired and have the opportunity to do what he enjoys.

Lesogo Goitsemang

Lesogo Goitsemang

Assistant Director of Administration and Recruitment, Limkokwing University, 2009
Bachelor of Arts (Mass Communication) in collaboration with Curtin University of Technology, Australia

Even though both Swaziland and Botswana are located close to each other, I definitely experienced a great degree of culture shock when I was stationed there.

20 February 2009

Crossing Borders and Breaking Boundaries

Written by Catalina Rembuyan

Lesego Goitsemang is a citizen of Botswana who came to Malaysia to pursue her studies in mass communications in Limkokwing University of Creative Technology, and loved it enough to make the institution her first step in her career. Catalina Rembuyan speaks to her on why she believes she has made the right choice.

Lesogo Goitsemang, or Lesh as she is best known to her friends and colleagues, is Limkokwing University of Creative Technology’s official marketing representative to the African region and as such, is also an unofficial link of diplomacy between Africa and Asia. The graduate of Limkokwing University of Creative Technology’s Bachelor of Arts in Mass Communications is making the most out of life by serving as the Assistant Director of Administration and Recruitment in the Marketing department of Limkokwing University.

“The basic job scope in my line of work is student recruitment. Nevertheless, we have gone even further than that, and are involved in the international development of entire countries as we set up campuses around the globe,” Lesh explains.

The basic job scope in my line of work is student recruitment. Nevertheless, we have gone even further than that, and are involved in the international development of entire countries as we set up campuses around the globe.

As the go-between for Limkokwing University and the rest of the world, Lesh’s job involves many different tasks. Some of the duties that Lesh has on her plate include the securing of agents to set up campuses, liaising with governments and the Education Ministries of different countries, as well as looking out for the welfare of students from Africa in Limkokwing University.

“It’s an exciting and challenging job because through this job, I am exposed to the different structures of different governments,” she said. “I also have the opportunity to deal directly with ministers and high-ranking members of the government, and the experience never fails to elate as well as intimidate me!”

Those four to five months in Swaziland have been priceless in training my personal growth, not just in terms of additional mentions in my curriculum vitae for my career, but also for my person. I’ve learned how to think quickly and strategise in a short period of time, to adjust to different mindsets and cultural perspectives, and to be spot-on and articulate at all times.

One of the most exciting challenges that she faced in her line of work was the transfer from Cyberjaya, where she has been studying, working and living for several years to Swaziland. “Even though both Swaziland and Botswana are located close to each other, I definitely experienced a great degree of culture shock when I was stationed there,” she confessed.

Lesh was in Swaziland for four to five months exploring the possibilities and working on the foundations of setting up the Swaziland branch of Limkokwing University. The experience there required a sense of adjustment on both the administrative level of job execution, as well as a cultural level.

“Swaziland is an absolute monarchy, which meant that I was working with a government structure that was different from anything that I had gotten used to in Botswana or Malaysia,” she said. “But even more than merely the challenge of learning to deal with a different government structure, Swaziland challenged me with its ability to maintain its African traditions and cultures in the face of increasing globalization and modernization.”

Explaining that she had to get used to the slightly different dialect spoken in Swaziland, Lesh went into the details of how much of Swaziland has remained distinctively African in identity, even as it adjusts and runs after modernization. Lesh pointed out the subtle differences that give Swaziland its unique identity – things such as the fact that people there still frequently wore traditional African attire – and how, as a Motswana, acknowledging this means reflecting on the loss that one experiences as one struggles to catch up with the demands of globalization and increasing Westernization.

It was very often overwhelming because I was going into Swaziland knowing that I am the face of Limkokwing University even as I communicated with high-ranking members of the Swaziland government. But I am grateful for it because it forced me to develop a strong amount of confidence and be very organized.

“Those four to five months in Swaziland have been priceless in training my personal growth, not just in terms of additional mentions in my curriculum vitae for my career, but also for my person. I’ve learned how to think quickly and strategise in a short period of time, to adjust to different mindsets and cultural perspectives, and to be spot-on and articulate at all times.”

“It was very often overwhelming because I was going into Swaziland knowing that I am the face of Limkokwing University even as I communicated with high-ranking members of the Swaziland government. But I am grateful for it because it forced me to develop a strong amount of confidence and be very organized,” she said.

When asked whether her experience as a student in Limkokwing University helped in her current line of work, Lesh’s response was a resounding yes. While she was still studying in Limkokwing University, Lesh was elected as Student Ambassador for the university and the seemingly small tasks that she had to handle while running the numerous student events on campus provided her the necessary training required to juggle the immense number of responsibilities she currently bears on her shoulders.

“My years as a student in Limkokwing University taught me the importance of – to use a cliché – thinking out the box and stepping out of your comfort zones,” Lesh said.

Defining success as measured by the number of lives you’ve touched as a person, Lesh, who is an ardent reader, believes that one of the most recognizable faces who can be used as such an example is Oprah Winfrey. “Her wealth is not gathered by a sheer drive for materialism alone, but based on the many people whose lives she has touched.”

When asked about what she plans to do beyond this, Lesh said that she did not have any particular fixed plans for the future, but she did know what she intend to achieve in her life.

“I want to be able to achieve something I can be proud of, something that I can stand back and say with confidence: I did that, Lesh did it,” she said. There is every reason to believe that she is on her way to making that goal come true.

For Lesh, a fall in an attempt to achieve something is not a failure. “Failure happens when you want something and you know how to get there, but then you don’t take the initiative to get out there and grab it,” she said.

Loke Wiennie

Loke Wiennie

Senior Manager, International Development & Administration cum Executive Assistant to the VP, Limkokwing University, 2013
Bachelor of Arts (Mass Communication) in collaboration with Curtin University of Technology, Australia

Taking on this job and being part of this university means gaining so much in terms of experience and exposure to the workings of running an institution on the scale of Limkokwing University and its campuses all around the world.

21 March 2013

Unstoppable Wiennie

Written by Catalina Rembuyan

Describing herself as outspoken and loud, Loke Wiennie’s plain-speaking and forthright personality makes her among the most prominent personalities at Limkokwing University of Creative Technology. This no-nonsense, multi-tasking Senior Manager, International Development & Administration cum Executive Assistant to the Vice President is a crucial cog in the creative machinery of Limkokwing University’s International Development team. Catalina Rembuyan has the story.

Frank and forthright in her dealing with others, the cheerful, outspoken, well-loved and constantly optimistic Loke Wiennie is the Senior Manager, International Development & Administration cum Executive Assistant to the Vice President at Limkokwing University of Creative Technology. Although she does not describe her job as something glamorous, there is no denial as to its importance: Wiennie is the central person through which all departments and faculties in the university goes to in order to communicate and with the Vice President in charge of International Development in Limkokwing University as well as the university’s President, Professor Emeritus Tan Sri Dato’ Sri Dr. Limkokwing himself.

“It’s the kind of work that you gain a lot from because almost everything in this university passes through me. You won’t get to have this much insight even if you are working for ten years in ten different jobs respectively,” she said.

Wiennie ensures the smooth running of the university by serving as the synapse between the university’s upper rungs and twenty other departments. “I have to maintain a professional outlook and remain calm even if the tension gets high and others might get emotional under pressure,” she said.

You won’t get to have this much insight even if you are working for ten years in ten different jobs respectively.

This means, for Wiennie, interacting with an average of around a hundred people a day and keeping tabs on the details so that nothing falls out of place. Proving the old adage of the devil being in the details right, she explains that the toughest things that she needs to carry out involve things many others take for granted, like ensuring the smooth travelling of Professor Emeritus Tan Sri Dato’ Sri Dr. Limkokwing whenever he needs to go overseas. Everything needs to be accounted for; making sure that the entourage arrives at the airport on time, that there will be someone to pick them up from the airport, that their accommodations are taken care of, and the list goes on.

“You need to be able to juggle a lot of things at one time, multitasks as well as have the essential ability to look out for details, even if it is a tiny detail. It’s a job not many people can do – but I can.”

You need to be able to juggle a lot of things at one time as well as have an ability to look out for details. It’s a job not many people can do – but I can.

Wiennie joined Limkokwing University to pursue a degree in Mass Communications. At that time, she had been studying in another private institution of learning before deciding to transfer her credits over to Limkokwing University as it offered her better qualifications after completing her studies. “I like the environment in this place and I get along well with all my lecturers and coursemates.” she said, as she explained that she went on to study Film and Television.

Her enthusiasm and liveliness was easily noticed by the university and she was offered a job immediately after completing her final semester, before her graduation. “I remember telling my parents the good news on Boxing Day, which is their anniversary as well – it was like a gift for them,” she said.

Since joining the university, Wiennie has earned the trust of the university’s upper rungs and has quickly been promoted from her initial job as Personal Assistant to the Vice President to her current position today. Now, as the right hand of the Vice President of International Development, Wiennie has a job scope that changes every day; most important is ensuring that the relationship between different departments as well as the partnerships that the university has with other institutions and bodies outside of it are well maintained.

“Taking on this job and being part of this university means gaining so much in terms of experience and exposure to the workings of running an institution on the scale of Limkokwing University and its campuses all around the World. Even if I were to take the plunge in a corporate environment after this, I will have no problems surviving at all.”

Wiennie’s ability to cope in such a high-pressure job is strongly related to her personal definition of success and failure. “What is success to me? If you do only to the level that is expected of you to get by for it to be considered a good job, that’s not success to me at all.”

Success is about the extra mile that you’re willing to take if you want to move from merely to doing a good work to an outstanding work.

“Success is about the extra mile that you’re willing to take if you want to move from merely to doing a good work to an outstanding work. That is why, when it comes to my work, you will never see me stop. I do my work in a very detailed way and I do it efficiently.”

Needless to say, Wiennie’s qualities have been crucial in earning her a part in one of the most prominent, if often understated, roles in Limkokwing University of Creative Technology’s global outreach as it transforms from being a mover of countries to a mover of the World.

Louai Ziad Idriss

Louai Ziad Idriss

Versatile Media Producer, 2017
BA (Hons) in Event Management

“Limkokwing University gives students a chance to practice what they study in real life, which is a great aspect of building up and shaping students’ skills so they can graduate with a degree and professional experience.”

17 February 2017

Louai Ziad Idriss: Versatile Media Producer

Limkokwing alumnus Louai Ziad Idriss is running his own start-up company in Abu Dhabi. It specialises in providing media services such as events, public relations, advertising as well as film and television production services.

Born and raised in the United Arab Emirates, he graduated from Limkokwing University with a Bachelor of Arts (Hons) in Event Management in 2014.

Louai joined Limkokwing because it is one of Malaysia’s top universities. “The University gives students a chance to practice what they study in real life, which is a great aspect of building up and shaping students’ skills so they can graduate with a degree and professional experience.”

He said studying with students from over 160 countries was like travelling around the world in three years. “The environment at Limkokwing University helped me not only by enhancing my communication skills and understanding different cultures, but also by being a body that represents the world in one place.”

During his studies at the University, Louai was selected to serve as a student ambassador and represented over 900 students from his country.

“I got the chance to introduce my culture on a bigger scale all over Malaysia. I worked closely with the University’s senior management and got involved in executing big events and marketing projects.”

He credited the University’s innovative approach to education for it was a good experience that instilled creative skills in him.

Some of Louai’s current projects include creating and launching brands for start-up companies. He has also worked on image and brand development for clients through web design and social media.

“My company also produced a film about women empowerment in the UAE, which is being presented on local and international television channels. We also work on local and international events.”

 

Ludovic Froget

Ludovic Froget

Communication Manager, Microsoft Indian Ocean and French Pacific, 2016
Master of Business Administration in Communication and Public Relations

It is very important to have multicultural skills to successfully interact with your peers and customers. Each country has differences in the business etiquette and standards, therefore, you need to be fully aware of these differences and adapt yourself while making sure that you respect the way your company conducts businesses.

18 May 2016

Multicultural awareness is an important factor in effective communication.

As a Communication Manager for Microsoft Indian Ocean and French Pacific, Ludovic Froget’s understands that appreciating cultural diversity is crucial within his line of work. Born and raised in Mauritius, he was quickly recruited by Microsoft Indian Ocean Islands after graduating from Limkokwing University in December 2011 with an MBA in Communications and Public Relation.

“In a multinational company such as Microsoft, you work across different markets,” he said. “Therefore, it is very important to have multicultural skills to successfully interact with your peers and customers.” In his role as a Communication Manager, Ludovic is responsible for managing the company’s image and reputation within the Indian Ocean Islands and French Pacific region. These include nine territories namely Mauritius, Reunion, Seychelles, Madagascar, Comoros Mayotte, Djibouti, New Caledonia and French Polynesia.

According to him, studying in a multicultural environment presented him with a unique advantage. His exposure with various customs and traditions sharpened his communication skills with clients from different culture. “I developed these skills at Limkokwing University of Creative Technology,” he adds.

Growing Up

He wanted to begin a career in the scientific field while he was still young. He focused his studies in Biology, Chemistry and Mathematics in high school. He later realised that during his A-levels, he found the courses unsuitable for him. That was when one of his teachers suggested he pursues a career in communications. “I was looking for a place where I could have the experience of a lifetime and discover new cultures.”

His search led him to place which he described as ‘One Campus’ on the planet where he could find the whole world.

“I came out of this University much richer from a cultural point of view,” he said. “I learned how to design myself and how to be a citizen of the world.”

Passion For Culture

Ludovic admits that he loves his work and the programmes at his company, such as Microsoft4Afrika which gave him the opportunity to contribute to the development of Mauritius and the African continent. “I get to travel quite a bit for work and have to engage with different customers and journalists from different countries,” he said while adding that the prospect of travel made his work more enjoyable.

He explains that different countries possess unique challenges whereby meetings and media events require greater understanding and cultural awareness. “Each country has differences in the business etiquettes and standards,” he explains. “Therefore, you need to be fully aware of these differences and adapt yourself while making sure that you respect the way your company’s conducts businesses.” His experience at Limkokwing University provided a better understanding of different cultures and religions for him to work in a multinational organisation. He even picked up new languages including Bahasa Malaysia, Arabic and Russian.

Tech Start

Technology was a topic that Ludovic always had an interest in. He admitted that he could not decline an opportunity when he received an offer to work at Microsoft. “I was also very attracted by the fact that it was a multinational organisation,” he said. “It would give me the opportunity to work in an international and multicultural environment like the one I experienced at Limkokwing University.” Technology is a great industry for him and Microsoft is an amazing place to work.

“I think today’s technology, especially mobile and cloud technologies, are becoming more important.” Within this fast paced industry, technological innovations are quickly reshaping the world and will affect the way people work, communicate, commute as well as consume.

Facing Challenges

His clients included CEOs and top managers from large Mauritian companies when he began his career as a 25 year old graduate. “My greatest challenge was to build credibility,” Ludovic recalled. “I soon realised that they didn’t pay attention to me and to what I had to say during meetings.” Eventually, he admitted that he had to figure out a method to develop his own credibility and trustworthiness. “I started to dress differently for work and tried to have a more professional way of speaking,” he said. “It took time but I got there gradually.”

He quickly learned that university and industry works differently. According to him, in a university environment, poor performances leads to poor grades, but within an industry environment, this leads to a loss in revenue. “In both context, you learn what you do,” he said. “You probably learn more in the industry than at the university but the latter gives you a strong foundation to succeed in your career.” He credited Limkokwing University for giving him a deeper understanding to the meaning of creativity and innovation. “I only realized that when I came back to Mauritius and started analysing things,” he said. “That was when I noticed that the lack of creativity and innovation in some local industries were detrimental to these activities.”

His hard work eventually paid off. “I won a Microsoft Communications Newshound Award for a PR campaign to promote Intellectual Property Rights.” Currently, he is working on various Microsoft innovation and projects. His present focus is on Microsoft 10, Office 2016 and other new devices.

Path to Success

Ludovic explains that within the communications industry, there is no such thing as a ‘lift’. One would need to take the ‘stairs’ to go up one step at a time. “You will get what you work for,” he advises. “You need to be patient and make choices, and not let luck decide for you.” Success means happiness in all aspects of life for Ludovic. “It is looking back and realizing that if I didn’t move, I wouldn’t progress and make a difference around me.

 

Maharani Putri

Maharani Putri

Associate Producer, P.T. Televisi Transformasi Indonesia (TRANS TV), 2009
Diploma in Multimedia, Advertising & Broadcasting

As an associate producer, I have the responsibility of satisfying the needs and desires of the audience, as well as meeting the goals of the company and the interests of their stakeholders. Not only do I have to entertain, I believe that I have a social responsibility to educate society through the shows that they are watching.

12 February 2009

Transmitting Dreams to Reality

Written by Catalina Rembuyan

Jakarta-born Maharani Octoriana Putri was studying in a different tertiary institution in Kuala Lumpur before Limkokwing University caught her eye. Catalina Rembuyan speaks to this 26-year old to find out how her decision to shift to Limkokwing University has helped her in her line of work.

Maharani Octoriana Putri’s decision to join Limkokwing University of Creative Technology was not something she had in mind when she first stepped on Malaysian soil to further her studies. The Jakarta-born lass was pursuing her pre-University courses at a different private institution of learning in Malaysia before she met a friend of hers who was a student at Limkokwing University and was having the time of her life.

“I used to live with them and watch them do their assignments. The things that they did were fascinating to me and I became interested in the things they were studying at Limkokwing University,” she said.

As an associate producer, I have the responsibility of satisfying the needs and desires of the audience, as well as meeting the goals of the company and the interests of their stakeholders.

That was when she decided to enroll in the Diploma of Multimedia from the Multimedia, Advertising and Broadcasting Faculty at Limkokwing University. Today, she is currently an Associate Producer at one of the biggest television companies in Indonesia, P.T. Televisi Transformasi Indonesia, or TRANS TV.

“At TRANS TV, I am responsible for the smooth running of its many television shows, such as its sitcoms, music shows, and variety shows,” she explains.

In Indonesia, where the broadcasting industry is vibrant and competitive, Maharani is proud and happy to be working in a company that broadcasts to thirty-one locations across the country, with at least one coverage area on every island of the archipelago.

TRANS TV aims to become the best television broadcasting company in Indonesia, and by extension Southeast Asia, through the presentation of high quality broadcasts, a work ethic and positive results that can be valued highly by the company’s stakeholders, and to contribute to the betterment of society at large by encouraging the peace, prosperity and mental development of the community.

It is a set of principles that has worked well for the company, as TRANS TV is also a multiple award winner in the industry, having won the Best of the Best award for In-House Promo and two gold awards under Citra Pariwara 2008, as well as many awards during the previous year through different competitions such as the Panasonic Award, the Pertamina Press Award, the KPAI Award, and many more.

I learned a lot of new things by joining Limkokwing University. As a student of the university’s Multimedia, Advertising and Broadcasting programme, my current profession fully makes use of all the skills I have learned in university.

“As an associate producer, I have the responsibility of satisfying the needs and desires of the audience, as well as meeting the goals of the company and the interests of their stakeholders,” Maharani explained.

“Not only do I have to entertain, I believe that I have a social responsibility to educate society through the shows that they are watching,” she added.

Since joining TRANS TV Maharani, who confessed that she has always wanted to join the television broadcasting industry as a child and is currently living her dream, has been promoted twice and has been involved in the broadcasting process of Indonesia’s best made-for-television comedy and variety show for two years.

Coming from a family of five with an entrepreneur father and a mother who works as a government employee, Maharani believes that her experience as a student in Limkokwing University has been helpful in contributing to her professional experience at TRANS TV.

I met many people from different countries and cultures, and most importantly, I learned to work as a team with them. That is a truly valuable experience.

“I learned a lot of new things by joining Limkokwing University. As a student of the university’s Multimedia, Advertising and Broadcasting programme, my current profession fully makes use of all the skills I have learned in university, which included a diverse field of knowledge such as designing, producing scripts, designing computer graphics, learning how to work with a camera, among others,” Maharani explained.

“One of my final assignments involved the production of a television commercial. It was when I learned how to master cameras, lighting, audio and editing, and I now meet these tasks every day at work.”

Maharani also added that apart from the subjects that she studied during class hours, Limkokwing University also offered a student life that she thoroughly enjoyed herself in and benefited much from. “I don’t think I will ever have enough words to explain all the experience I’ve gained as a student at Limkokwing University,” she said.

“I met many people from different countries and cultures, and most importantly, I learned to work as a team with them. That is a truly valuable experience.”

Maharani, whose optimistic perspective of life is revealed when she explains that her definition of success is anything that you achieve from hard work and that failure simply means that success is waiting ahead, has several words of advice that she would like to offer to future students who wish to undertake a similar line of work.

“Be brave and confident. That is the first step towards creativity,” she concluded.

Malaz Elnaiem

Malaz Elnaiem

Journalist, 2018
Master in Digital Film and Television

"Limkokwing challenged the way I think and perceive certain things, and opened my mind, especially exposing me to the multinational environment here.”

27 February 2018

Malaz Elnaiem fell in love with Malaysia on her first visit to the country in 2006, while on holiday.

It was enough for her to decide to further her studies here one day, and her top choice was Limkokwing University of Creative Technology.

Today, she holds a Bachelor of Arts in Broadcasting & Journalism and Masters in Digital Film & Television, graduating in 2014 and 2015, respectively.

The Unexpected Love Affair

Malaz was born in Sudan but grew up in Huddersfield, England. Upon completing high school, she started applying to study in Malaysia. Malaz said she first learnt about Limkokwing from a family friend, and it didn’t take much convincing for her to make a decision.

“I was so attracted to the University the very moment I saw it because it looked so creative and classy,” said the Malaz energetically.

“As much as I was excited about joining Limkokwing, my dad was very much in favour of my decision and he really liked the environment and thought it was a perfect fit for me,” she added.

The Cross-cultural Experience

“Limkokwing challenged the way I think and perceive certain things, and opened my mind, especially exposing me to the multinational environment here,” said Malaz.

Malaz also said the environment on campus was something new to her, but she knew it was all part of growing and being a better person. She reckons the cultural mix at Limkokwing is on a whole different level today, which she believes is a good thing, as she said it was what made her become more tolerant and sensitive of other people’s background and cultures.

Personal Growth

During her days at Limkokwing, Malaz gradually saw herself getting involved in a lot of campus events. As a student ambassador, she took part in a lot of humanitarian campaigns, and one that remains close to her heart was the re-building of a school in the Philippines.

“We worked really hard and had put in a lot of effort and it was really rewarding as we had this sense of satisfaction of giving something back to the community.”

“We worked really hard and had put in a lot of effort and it was really rewarding as we had this sense of satisfaction of giving something back to the community.”

She said one of her greatest achievements was completing her masters, which led to a deeper passion for film that eventually landed her at the New York Film Academy.

Future Projects

Malaz plans to complete her PhD, focused on research into something quite unique.

“I recently found out that I have synaesthesia which is like a gift; I say it’s a gift, but some people disagree with me and say it’s a mental condition instead,” said Malaz.

According to Malaz, her doctoral thesis proposal is titled “The Interpretation of Colour and Sound in Modern Cinema” which she plans to complement with film project.

Work

Malaz previously worked at Branding Creativity and Talent Development at Limkokwing University, a unit similar to creative media and public relations, focused on the field of education. She now works in Lisbon, Portugal as a journalist for an online news agency called NewAdVentures, a sister company of Noticias ao Minuto, the largest online news and media agency in Portugal.

“Anyone who has managed to make a living by doing what they love truly defines what it is to be successful,” said Malaz with confidence.

Malaz said Limkokwing played a major part in shaping the person she is today. She hopes students will learn as much as possible from such a global University and be the best in what they love doing the most.

Mamatso Mahlatsi

Mamatso Mahlatsi

Travel Consultant, 2016
Associate Degree in Tourism Management

“Being a travel consultant is not as easy as it may look because it requires a lot of skills in communication and an open mind, because without proper skills, one may find it hard to deal with clients on a daily basis.”

24 September 2016

Mamatso Mahlatsi: Expansive Travel Specialist

Mamatso Mahlatsi works for the South African Maseru Travel Centre (SATC) as a travel consultant. She graduated from Limkokwing University under the Associate Degree in Tourism Management programme.

SATC boasts an extensive footprint with 50 agencies located in the major centres around South Africa, as well as Botswana, Lesotho, Ghana and Zambia. Through these branches, SATC offers competitive rates and service on car rental, air travel, travel insurance, foreign exchange, global tour products, cruise holidays, packaged tours, assistance with VISA applications, and accommodation across the globe.

Mahlatsi explained that Travel and Tourism Management work hand in hand, so what she has learned at Limkokwing University helps her perform well in her work in terms of meeting deadlines and coming up with creative ideas.

“Being a travel consultant is not as easy as it may look because it requires a lot of skills in communication and an open mind, because without proper skills, one may find it hard to deal with clients on a daily basis.”

“With the education I got from Limkokwing University, I have become a more proactive person with innovation and creative ideas that can be better, not only in my life but also the lives of people I interact with on daily basis, both socially and professionally,” said Mahlatsi.


Mahlatsi mentioned that she chose to study at Limkokwing University because it is the only University in the country that had courses which catered for innovative young Basotho.

According to Mahlatsi, Limkokwing University was her only option because it caters for Basotho talent and trains students to think out of the box in solving problems and also trains them to apply creativity in everything they do.

Summing up her experience at the University, Mahlatsi expressed, “I am glad to have been a Limkokwing student because during my time there, I learned that it is only through prayer, passion and desire that one can achieve their dreams in life.”

She stated that being a Limkokwing student has taught her a lot about believing in what she wanted and dealing with problems as they came.

Mahlatsi said that the atmosphere in which she works in and the solid team serve as motivation. Being new on the job and knowing what she wanted to achieve, Mahlatsi had to learn what she was expected of her from people the who had experience in the job she was getting in to, hence she formed part of the team she found at SA Maseru Travel Agency.

“Working with the people in my team has taught me a lot in terms of professionalism and doing my job the best way possible. Team work has really taught me that just like there is a lot we can learn in school, there is also a lot we can learn from other people,” stated Mahlatsi.

In conclusion, the young Travel Consultant urged all students who are yet to join Limkokwing University to have no doubt in making the decision, and to believe that their dreams will come true if they stay focused.

 

Marcia Mangadi

Marcia Mangadi

Assistant Director of International Development, Limkokwing Lesotho, 2013
Bachelor of Arts (Mass Communication) in collaboration with Curtin University of Technology, Australia

Education is someone’s future and the only tool to best empower the younger generation. If we all see it as education providers, then we would all want the best for the next generation. Once we see everyone the way we see ourselves, then we would want for them what we want for ourselves.

17 May 2013

Achiever of a string of awards

Written by Wendy Macodawa

The Young Achievers Award 2005, the President’s Award for Outstanding Achievement, the Award for Pioneering Leadership 2008 and Exemplary Performance and Leadership 2008 – 26-year old Marcia Mangadi now heads Limkokwing’s prominent global campus, Limkokwing Lesotho. Wendy Macodawa tells her story

Students are presented with Government scholarships to study abroad with a range of various Universities. In Marcia’s case, out of the different Universities, she made a decision to join Limkokwing University of Creative Technology and this decision made all the difference in her life.

Farsighted Marcia saw the University as a place of ideation, creativity, innovation and individuality. The most attractive part was the fact that students were able to use the latest technology in the studies and the opportunity to emerge as a global citizen; which was rare in her homeland.

Marcia had dreams of starting her own PR consultancy and media company but after her graduating in BA Mass Communication in 2005 an opportunity arose where she was offered a job to work with Limkokwing University. This opportunity meant keeping her dreams on hold, but it was an opportunity that was worth every experience.

Three years later, her skills and talent were exemplified to the rest and have gained her a reputation as a promising leader. Being a holder of such a reputation, she was then entrusted to be the Assistant Director of International Development for Limkokwing’s Lesotho branch, which was opened in 2008.

Though I am African, there are significant cultural differences which also translated to the way business is conducted. A woman my age in Africa has to face even more challenges as she has to prove that she is as competent as men in this line of work, who are very often older than she is

Representing the University as a Brand Ambassador, Marcia serves as the key liaison for all the University’s stakeholders, a job that challenges her leadership qualities even further.

“The job is simply challenging,” she said, “because it makes one think outside the box and be a quick and proactive decision maker.”

Her performance escalated tremendously over time and she now overlooks Lesotho’s campus development, corporate communications, media relations, public relations, international marketing and students’ welfare.

Marcia confessed that initially, her efforts at setting up a campus in Lesotho had been difficult as she had to adjust to the different cultural environment in the new country she found herself in. “We often take for granted how different and how unique each country is,” she said.

“Though I am African, there are significant cultural differences which also translated to the way business is conducted. A woman my age in Africa has to face even more challenges as she has to prove that she is as competent as men in this line of work, who are very often older than she is,” explained Marcia.

Nevertheless, Marcia’s perseverance—rooted in her assertive, goal-oriented, ambitious and daring personality – paid off when Limkokwing Lesotho opened its doors for the first time to a student population of 1200.

From having a dream of starting her own PR consultancy and Media Company to now having the ambition and motivation of being the first female President of the Republic of Botswana in order to make women’s voices heard, Marcia shows that she is a person who is driven by vision. A principled person who believes that the formula for achievement lies in certain values embraced by himself or herself, Marcia is willing to share some of these values with others.

“When the going gets tough, you keep going,” Marcia said, “Passion, belief, humility, integrity, respect and confidence will keep you going, because if you believe that you can, eventually you will.”

Passion, belief, humility, integrity, respect and confidence will keep you going, because if you believe that you can, eventually you will

“There are no goals that are too high if you climb with care and confidence. You have to have passion in what you do, and you will do it well” she said, as she adds that she is working on doubling the number of intakes and adopting a charity organisation for the Lesotho campus.

Looking back on her days as a student at Limkokwing University, she believes that her experience in Cyberjaya had given her an experience of a lifetime that cannot be measured with words. Her years as a student have been important as it granted her the learning and experience needed for her to emerge as a mover and shaker of the industry.

“I became more confident and competent as well as a more open-minded person who is sensitive to all cultures and characters.”

Marcia, who sees the world ‘FAIL’ as an acronym for “First Action in Learning”, intends to take up International Relations and Diplomacy for her postgraduate studies. Viewing success not as how much money one can make in a lifetime, Marcia believes that success is measured by the number of lives that one can touch in a lifetime.

She is certainly touching many lives and making a great difference in her line of work. “Education is someone’s future and the only tool to best empower the younger generation,” she said.

“If we all see it that way as education providers, then we would all want the best for the next generation. Once we see everyone the way we see ourselves, then we would want for them what we want for ourselves.”

Marcia concludes with a statement: “The more difficult life seems, the better I want to make it for everyone else.” During her leisure time, she enjoys travelling, reading, cooking, writing, dancing and socializing.

Maria Laura Angulo

Maria Laura Angulo

Manager, Limkokwing International Dance Academy, 2009
Bachelor of Business (Hons) in Marketing

I joined Limkokwing University because it was a different place compared to all the other universities in Argentina. Asia was a very new world for me and this place was especially unique, as it is a place where creativity inspires yourself to do the best.