Bachelor of Design (Hons) in Professional Design (Visual Communication)

Faculty of Design Innovation KPT/JPS (KR9394) 10/13

The Bachelor of Design (Hons) in Professional Design is a three-year honours degree that aims to progressively develop the students’ creative potential in conceptualising and using innovative technical skills. During their first three semesters of study, students will acquire the fundamental knowledge and skills of a graphic designer with direct exposure to the industry in the areas of corporate communications, multimedia and illustration. By their fourth semester, students will gain eleven weeks of practical industry experience.

In the final year, students will specialise and develop deeper knowledge in an area of their choice, which includes advertising and multimedia with supporting subjects in animation, web technology and marketing. Equipped with entrepreneurship and design management knowledge, our graduates will enter the industry with the confidence to succeed and ready to take their careers at a global level.

Show Programme Structure


Year 1
Semester 1 Semester 2
Graphic Design 1 Graphic Design 2
Design Management Principles 1 Design Management Principles 2
Design Heritage 1 Design Heritage 2
Typography 1 Typography 2
Basic Illustration Intermediate Illustration
Photography 1 Photography 2
Computer Graphics 1 Advanced Computer Graphics
Year 2
Semester 1 Semester 2
Graphic Design 3 Internship
Socio-Psychology in Design Internship Report
Typography 3
Advanced Illustration
Elective Major (Choose ONE only):
Multimedia 1
Advertising 1
Year 3
Semester 1 Semester 2
Graphic Design 4 Graphic Design 5
Design Analysis Design Cultures & Ideas
Elective Major (Choose ONE only): Elective Major (Choose ONE only):
Multimedia 2 Multimedia 3
Advertising 2 Advertising 3
Elective Minor (Choose ONE only): Elective Minor (Choose ONE only):
Animation Practice 1 Animation Practice 2
Web Technology 1 Web Technology 2
Principles of Marketing International Marketing
Computer Aided Design 1
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