BA (Hons) in Event Management

Faculty of Communication, Media & Broadcasting JPT/BPP (R/321/7/0035) 10/16

For students who enjoy making things happen, event management can be a most satisfying career. Events happen every day and a professionally trained event manager is in high demand at all levels. A wide range of exciting and challenging activities await those who choose this career — celebrity events, rock concerts, sports tournaments, corporate functions, exhibitions, product launches, marketing promotions and road shows.

The emergence of event management as a professional skill is now recognised and needed by the fast-growing services industry. Now is the time to explore an excellent career in the exciting world of event management.

Show Programme Structure


Year 1
Semester 1 Semester 2
Writing Skills for Communicators Corporate Event Management
Event Operations and Industry Global Marketing
Accounting for Managerial Decision Public Speaking and Presentation Skills
Introduction to Web Technology Communication in the New Economy
Public Relations Principles Digital Photography
Corporate Communication
Choose One Choose One
Malaysian Studies Moral Studies
Co-Curriculum 1 Islamic Studies
Co-Curriculum 2


Year 2
Semester 3 Semester4
Venue Concept and Operations Studies on Media Audiences
Media Law and Ethics Event Consultancy
Strategic Marketing Innovative Problem Solving Skills
Public Relations Writing Global Advertising
Digital Imaging Global Classroom
Elective: Choose One Elective: Choose One
Dynamics of Small Businesses Public Relations Management
Consumer Behaviour Entrepreneurship
Choose One
Bahasa Kebangsaan A / B
Co-Curriculum 3


Year 3
Semester 5 Semester 6
Entertainment and Leisure Event Management Conference and Exhibition Management
Event Impact Analysis Dissertation
Sound and Video Production International Public Relations
Public Relations Campaign
Elective: Choose One Elective: Choose One
Advertising Process Internet Marketing
Copywriting Advertising Campaign
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