Bachelor of Arts (Hons) Communication with Psychology
Faculty of Communication, Media & Broadcasting JPT/BPP(U)1000-801/36Jld.7(40)
The Bachelor of Arts (Hons) Communication with Psychology is a three-year degree programme designed to progressively teach students to master the role that communication plays in creating, maintaining, and changing human behaviour through major disciplines, especially in the fields of public relations, professional communication, journalism, interpersonal communication, advertising, marketing, business and corporate communication, management and leadership, and general personal development and effectiveness.
The discipline of psychology is a broad subject which aims to understand human mental processes, feelings, and behaviours. Psychologists explore topics such as interpersonal relationships, perception, emotion, personality, leadership, language and culture, to name a few. Communication is a discipline which can be viewed as occurring on a spectrum from the global or large-scale to the interpersonal or small-scale level. Together, this programme will explore the foundations of psychology, interpersonal communication, social psychology, personality, consumer behaviour, public speaking, presentation skills, and communication and psychological processes at work (within organisations).
|Semester 1||Semester 2|
|Communication Theories||Communication in the New Economy|
|Writing Skills for Communicators||Fundamentals of Organisational Behaviour|
|Introduction to Psychology||Social Psychology|
|Introduction to Sociology||Media Psychology|
|Intro to Web Technology||Select One:|
|Malaysian Studies or, Co-Curriculum 1 (Performance, Community Service, Sports or Event Management)||Moral Studies|
|Co-Curriculum 2 (Performance, Community Service, Sports or Event Management)|
|Semester 3||Semester 4|
|Media Law and Ethics||Media Audience Studies|
|Consumer Behaviour||Communication Technology|
|Cognitive Psychology of Mass Communication||Psychology of Personality|
|Principle of Public Relations||Organisational Psychology|
|Elective: Select One||Corporate Communicaton|
|Public Relation Communication||Elective: Select One|
|News Writing & Reporting 1||Managing Publicity & Media Relations|
|Select One:||News Writing & Reporting 2|
|Bahasa Kebangsaan A||Global Classroom|
|Bahasa Kebangsaan B|
|Co-Curriculum 3 (Performance, Community Service, Sports or Event Management)|
|Semester 5||Semester 6|
|Communication Research Methodology||Dissertation|
|Psychology of Communication||Strategic Marketing|
|Elective: Select One||Elective: Select One|
|Public Relations Management||International Public Relations|
|Feature Writing||International Relations Studies|
* Mata Pelajaran Umum (MPU) subjects will be introduced from February 2014 onwards as part of government requirement.
Budding Public Relations Practitioner
"With the skills and education I got at Limkokwing University, I am confident that I can work anywhere in the world, because students get prepared for industry standards while still studying."
- Public Relations
- Business Communications
- Advertising and Marketing
- Research and Consultancy
About the Industry
Broadcasting (Radio & TV) plays a very important role in mass media. It consists of radio and television stations and networks that broadcast original content or acquire the rights to broadcast already produced television and radio programmes. Whether it is economy, politics, science, health, sports, entertainment and etc., the broadcasting industry is a powerful medium to communicate with the masses.