Bachelor of Business (Hons) in Marketing

Faculty of Business Management & Globalization KPT/JPS (KR10398) 06/14

This program aims to equip students with a solid foundation for various business disciplines, which focuses on marketing and communication concepts in the following areas:

  • Business tools: exposure to communication & presentation skills, statistics, accounting, organisational behaviour, human resource management, and economics;

  • Marketing: adapting techniques of marketing to enable them to discover opportunities and develop strategies to exploit them; and

  • Individual development: exposure to practical marketing problems, and developing the skills in solving practical marketing problems.

Our graduates are well equipped with both theoretical and practical knowledge in the specialised area of marketing. Apart from this, they are competent in IT as well. The business world cannot function without the right marketing executive. With our graduates who have all the right ingredients i.e. specialised knowledge, skills and behaviour, any employer can be assured of high quality experts.

Show Programme Structure

Year 1
Semester 1 Semester 2
Introduction to Management Principles of Marketing
Financial Accounting Fundamental Microeconomics
Business Mathematics Business Statistics
Computer Application for Business Business Communication Skills 2
Business Communication Skills 1 Organisational Behaviour
Select One: Select One:
Malaysian Studies Moral Studies
Co-Curriculum 1 Islamic Studies
Co-Curriculum 2
Year 2
Semester 3 Semester4
Marketing Research Sales Management
Money and Banking Managerial Accounting
Macroeconomics Analysis for Business International Marketing
Fundamental of Entrepreneurship Quantitative Methods
Select One: Business Ethics
Bahasa Kebangsaan A/B Directed Elective (Stream based)
Co-Curriculum 3 Global Classroom
Year 3
Semester 5 Semester 6
Service Marketing Product & Brand Management
Consumer Behaviour Strategic Marketing Management
Retail Management Academic Paper
Management Information System Integrated Marketing Communication
Service Operation Management Electronic Commerce
Open Elective Supply Chain Management
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