Bachelor of Communication (Hons) in Digital Media

Faculty of Communication, Media & Broadcasting JPT / BPP (N/090/6/0002) 03/16

This era of information and technology has created a strong demand for tech-savvy individuals who are capable of using the latest and most advanced media tools in getting the message through. The Bachelor of Communication (Hons) in Digital Media covers aspects of new media, internet technology, digital media and how it can enhance communication. Students will develop a deep understanding of multimedia and its important role in the information age, digital technologies, theories of communication, new media communication methodologies, and the digital society.

This programme is for young communicators who would like to have an edge in using the latest technology as a communication tool. Graduates will be able to manage, produce and design multimedia content such as websites, DVDs and other interactive media. They will also gain a strong capability to join any organisation and compete in the media industry and beyond.

At the end of this programme, students will be able to:

  • Exhibit extensive theoretical and practical knowledge of digital media communications;

  • Demonstrate capacities for creativity, transformation and interpretation;

  • Demonstrate a flexible and innovative approach towards new media communication methodologies and the digital society; and

  • Understand their responsibility and relationship with their cultural environment and society.

On a more practical level, students will be able to:

  • Exhibit the capacity to design, conduct, and present original ideas via digital media communications;

  • Critically and creatively engage with digital media of cultural significance across communities;

  • Contribute on an advanced level as collaborators, designers, and writers; and

  • Demonstrate an entrepreneurial approach coupled with an understanding of how to further innovate digital media communications.

This course is in line with the nation’s vision of moving towards digital media and technology. Graduates will be able to go straight into web design and web development, internet advertising, and marketing and publishing; with a unique and competitive set of communication skills.

Show Programme Structure


Year 1
Semester 1 Semester 2
Communication Theories Communication in the New Economy
Writing for Digital Media Internet Technology & Web Design
Introduction to New Media Media Convergence
Digital Photography Creative Multimedia Design
Video for Web Digital Photography
Choose One: Choose One:
Moral Studies Bahasa Kebangsaan A / B
Islamic Studies Co-Curriculum 2
Co-Curriculum 1
Choose One: Choose One:
Principles of Public Relations Principles of Journalism
Principles of Advertising Principles of Broadcasting
Year 2
Semester 3 Semester 4
Communication Research Methods Communication Management
Writing Skills for Communicators Animation Practice
Digital Media Communication 1 Internet Marketing
Media Audience Studies Radio & Television Production
Digital Media Communication 2
Choose One:
Malaysian Studies
Co-Curriculum 3
Choose One: Choose One:
Digital Advertising Publication Design
Public Relations Management Feature Writing
Global Classroom
Year 3
Semester 5 Semester 6
Internet Technology in Communication Corporate Communication
Media Planning Dissertation
Digital Technology 1 Communication Law, Media & Ethics
Internship Digital Technology 2
Choose One:
Strategic Marketing Communication
Public Relations Writing
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