Master of Business Administration in Multimedia Management

Faculty of Multimedia Creativity JPT/BPP(U) 1000-801/36/Jld.17(5)

This programme deals with various research topics which tackles how multimedia data can be managed effectively and efficiently in information systems. The Multimedia Management programme provides non-business graduates who are in management positions, or who aspire to be in management positions, with contemporary management skills and knowledge in their areas of responsibility. The programme is designed for those who have a passion for multimedia from variety of disciplines, including art, computer science, filmmaking, entrepreneurship and engineering.

The MBA in Multimedia Management equips students with the essential management knowledge and an appreciation of the latest technologies much broader than their initial specialisation. Students undertaking this programme will study the creative aspects of multimedia design, production and project management. This programme is aimed at students from a variety of background and experience who wish to further their understanding and skills in multimedia, web design and production without concentrated emphasis on technology-related issues. This degree provides students specialised skills in digital media, underpinned by a thorough grounding in multimedia production. Graduates may typically find employment in web and multimedia design and development, digital media industries, consultancy, teaching and research.

Show Programme Structure


Year 1
Semester 1 Semester 2
Managerial Accounting Financial Management
Marketing Management Managerial Economics
Quantitative Methods for Business Research Methodology
Human Resource Management Knowledge Management
  Interactive Multimedia
Year 2
Semester 3
Multimedia Project Management
Strategic Management
Technology & Innovation
Multimedia Marketing
Project Paper
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