Master of Communication

Faculty of Communication, Media & Broadcasting JPT/BPP (R/321/7/0035) 11/16

This course focuses on the nature and functions of communication (Advertisement and Public Relations). It examines the role of communication in understanding currents changes and events, and explores various advanced communication theories and research tools as applied to professional communication. The objectives are firstly to expose students to the changing media landscape, as a result of the rapid development in the field of communication technology. Students will continue to understand how the media environment affects our economical growth, political scene, law and policy trends, and cultural and social system. Lastly, students will explore how the information superhighway has its effects on mass communication and its society.

The course aims to develop theoretical understanding and practical vocational skills to facilitate the planning, implementation and management of communications strategies, in the local and international context. Graduates benefit from exposure to the most advanced mindset and practices, especially in terms of computer mediated communications. It also includes practical input from the top industry media professionals with the involvement in ‘real’ case studies.

Show Programme Structure


Year 1
Semester 1 Semester 2
Mass Communication Theory Communication Research Methods
Strategies for Professional Writing Intercultural Communication
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Public Relations in Organisation Public Relations Campaign
Advertising Management Advertising Campaign Planning
Year 2
Semester 3 Semester 4
Professional Communication Ethics  Project Paper
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Public Opinion Research Negotiation & Conflict Management
Consumer Behavior Research Advertising Creativity
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Issue & Crisis Management Decision Making & Problem Solving
Account Planning Management Seminar in Persuasion & Attitude Change
  Audience Analysis
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