Eunice Anne Lee Poh Lin
Wedding Planner, Just Perfect, 2008
Bachelor of Arts (Mass Communication) Curtin University
Being a wedding planner is not an easy task. You have to be very observant and anticipate what might turn bad or good, and take appropriate steps to correct the situation.
19 November 2008
Making that perfect day just perfect
Written by Christine Chan
There is a popular bit of folk wisdom that is given to anyone who finds themselves involved in organizing a wedding: every wedding is a train wreck. Eunice Anne Lee Poh Lin begs to differ: she not only believes that she rescue a wedding from being a wreck, she can transform it into something that is just perfect.
The former public relations executive and alumna of Limkokwing University of Creative Technology combines her experience in public relations and her love for weddings into one entrepreneurial endeavour: Just Perfect, one of the most recent wedding planners in the Klang Valley and with a very strong likelihood of becoming one of the best.
“Being a wedding planner is not an easy task. You have to be very observant and anticipate what might turn bad or good, and take appropriate steps to correct the situation.”
I made plenty of friends and was exposed to a wide variety of cultures. The University environment taught me how to grow up and become more mature in my way of thinking, and I just love it there.
Eunice handles, plans, and organizes what she describes as the ‘A to Z’ of every wedding event. This means that she is involved in everything imaginable in the running of a wedding, from gown selection, car rental, arranging photography sessions, food presentations, make-up, and much, much more.
This multi-tasking, one-stop and handle-all approach to wedding planning and organizing that Eunice does comes from a simple principle that she uses as a selling point for her company. Just Perfect, unlike other wedding planners often found in the Klang Valley, does not offer its services in the form of packages.
“Whatever the client needs, just ask for it and we will deliver,” explained Eunice. In an industry when the slightest stain on a dress or the misplacing of a ribbon might signal the failure of an event and ruin the client’s mood for good, it is a very daring promise to make, but one that Eunice is confident she can meet.
Eunice fell in love with the idea of running weddings through none other than discovering the pleasure of running her own. Eight months after meeting her ‘Prince Charming’ at Zouk KL, where she was working part time as an ambassador for the club, Eunice tied the knot and lived out her dream of having her own fairy tale at the Equatorial Hotel in Malacca.
Her wedding, of course, was no demure and traditional affair. Avoiding the standard rigmarole of candle light dinners, red carpets, chandeliers and roses, Eunice opted for a multi-ethnic fusion of Western and local elements by dressing in a kebaya during the cocktail party and then kicking off a dance in an evening gown that lasted until 2 a.m. in the morning.
Success is achieved when one does something that he or she loves to do, like having a job that one loves and is happy about.
A graduate of Limkokwing University’s Bachelor of Mass Communications programme, Eunice brings in to wedding planning her years of experience in the field of public relations. It is an industry that trains someone how to multi-task and be able to focus on many things that may be going on simultaneously.
In her first job at Flams Sdn. Bhd. where she served as public relations executive, Eunice handled events, campaigns for branding, advertising and promotions, as well as write press releases for a total of seven Flams outlets. After one year, she decided to move on to a different field.
Crossing over to a property company, Equine Capital Berhad, Eunice then continued to work at for the company’s public relations arm, where she became involved in event management, launches, and oversee the annual general meeting for the company’s stakeholders. These, as well as a number of new projects, were all new responsibilities on top of the things that she had done during her previous stint at Flams, like writing press releases and keeping in contact with the media.
Doubtless, Eunice’s ability to learn by experience quickly and her ability to focus on many things at one go is a powerful forte for Just Perfect. Although wedding planning is a radically different field compared to anything that she has ever done before, Eunice is capable of tackling the challenges her new endeavour can throw at her.
Aiming to work on an average of twenty weddings per year – that would be slightly under two weddings per month – Eunice is, at the time of interview, currently at work on a three-day wedding that will be held in two locations: Kuala Lumpur and Negeri Sembilan.
“Being a wedding planner is something that you don’t usually learn through books. You need a lot of experience and training.”
Eunice adds that her time at Limkokwing University reflected the kind of experiential learning that was necessary for people in her career line. “The learning environment suited me well and matched my active and vibrant lifestyle.”
“I made plenty of friends and was exposed to a wide variety of cultures. The University environment taught me how to grow up and become more mature in my way of thinking, and I just love it there,” she said.
Acknowledging that the wedding industry is becoming extremely competitive in Malaysia, Eunice is always looking for new ways to improve her competitiveness in the industry and find creative and innovative ways to push Just Perfect one step up ahead of the rest.
The feeling of having that wedding dinner that fits who someone is and what his or her tastes are just perfectly, for that one perfect day of their lives, is priceless.
Currently, Eunice offers a “Pregnant Photography” package for couples who have just gotten married and are expecting their first child. The package allows the nine-month long pregnancy period to be lovingly captured by professional photographers.
“Success is when a person has a happy family,” replies Eunice, when asked of her personal definition of success, “because I place my family first before my career. Success is also achieved when one does something that he or she loves to do, like having a job that one loves and is happy about.”
Eunice, then, is what one would call a successful person. Despite the challenges and stress that can come with wedding planning, she is happiest when she sees the smiles of husbands- and wives-to-be.
“The feeling of having that wedding dinner that fits who someone is and what his or her tastes are just perfectly, for that one perfect day of their lives, is priceless,” she concludes.