Diploma in Multimedia, Advertising & Broadcasting

Faculty of Communication, Media & Broadcasting KP/JPS (A7648) 8/16

The programme equips students with the highest level of professional creative communication skills through intensive industry practicals and creative thinking modules. In this three-year programme, students will be exposed to three majors: Advertising, Multimedia, and Broadcasting. Each major is designed to equip students with the skills and technological knowledge to contribute effectively in their chosen careers.

Show Programme Structure

Year 1
Semester 1 Semester 2
Civic Education Drawing 1
French Language 1 Introduction to Broadcasting
Introduction to Communication & Study Skills Introduction to Digital Graphics
Fundamentals of Design Principles of Advertising
Creative & Innovation Studies Principles of Marketing
Introduction to Computer Skills Introduction to Multimedia
  Introduction to Digital Imaging
Year 2
Semester 3 Semester 4
Principles of Public Relations Web Technology 1
Photography 1 Broadcast Media Production
Visualisation Techniques 1 Multimedia Technologies 1
Writing for Mass Media Consumer Behaviour
Introduction to Screenwriting 2D Animation
Public Speaking & Presentation Skills Advertising Creativity
Sound Production Introduction to Video Technology
Year 3
Semester 5 Semester 6
Advertising Campaign Practical Internship
Media & Society Internship Report
Fundamentals of Entrepreneurship  
Intellectual Property Rights  
Major Advertising (Select One)  
Media Planning and Strategy  
Advertising Management  
Major Broadcasting (Select One)  
Radio Production  
TV Broadcasting  
Major Multimedia  
Multimedia Production  
Video Production  
Multimedia Broadcasting  
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