Bachelor of Design (Hons) in Professional Design (Visual Communication)

Faculty of Design Innovation KPT/JPS (KR9394) 10/13

The Bachelor of Design (Hons) in Professional Design is a three-year honours degree that aims to progressively develop the students’ creative potential in conceptualising and using innovative technical skills. During their first three semesters of study, students will acquire the fundamental knowledge and skills of a graphic designer with direct exposure to the industry in the areas of corporate communications, multimedia and illustration. By their fourth semester, students will gain eleven weeks of practical industry experience.

In the final year, students will specialise and develop deeper knowledge in an area of their choice, which includes advertising and multimedia with supporting subjects in animation, web technology and marketing. Equipped with entrepreneurship and design management knowledge, our graduates will enter the industry with the confidence to succeed and ready to take their careers at a global level.

Show Programme Structure


Year 1
Semester 1 Semester 2
Design Heritage 1 Design Principles 2
Visual Problem Solving Digital Imaging 2
Illustration 1 Design Heritage 2
Photography 1 Typography 1
Digital Imaging 1 Illustration 2
Design Principles 1 Photography 2
Business English I Business English II
Year 2
Semester 3 Semester 4
Graphic Design 1 Graphic Design 2
Sociology & Design Design Management Principles 1
Typography 2 Typography 3
Illustration 3 Marketing
Screen Design: Directed Elective 2
Directed Elective 1 Free Elective
Creative Writing Global Classroom
Year 3
Semester 5 Semester 6
Design Management Principles 2 Final Project
Graphic Design 3 Design Cultures & Ideas
Design Analysis Professional Studies
Directed Elective 3 Entrepreneurship

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