Diploma in Multimedia, Advertising & Broadcasting

Faculty of Communication, Media & Broadcasting KP/JPS (A7648) 8/16

The programme equips students with the highest level of professional creative communication skills through intensive industry practicals and creative thinking modules. In this three-year programme, students will be exposed to three majors: Advertising, Multimedia, and Broadcasting. Each major is designed to equip students with the skills and technological knowledge to contribute effectively in their chosen careers.

Show Programme Structure


Year 1
Semester 1 Semester 2
Media, Culture & Society 1 Design Study 1
Information Technology Professional Writing
Human Communications Media, Culture, Society 2
Advanced Business English Introduction to Marketing
Introduction to Management
Year 2
Semester 3 Semester 4
Design Study 2 Advertising Creativity
Writing for Electronic Media Multimedia Technologies 1
Introduction to Advertising Broadcast Media Production
Advanced Marketing Photography
Elective (Select one): Elective (Select one):
Creative Studies Buyer Behaviour
Writing for Print Introduction to Public Relations
Year 3 (Multimedia Major)
Semester 5 Semester 6
Multimedia Production Visualisation & Animation
Graphic Design for Multimedia Multimedia Project
Multimedia Technologies 2 Multimedia Broadcasting
Elective (Select one):
Mass Media Research
Year 3 (Advertising Major)
Semester 5 Semester 6
Media Planning & Strategy Integrated Marketing Communication
Advertising Management Advertising Campaign Planning
Copywriting Presentation Skills
Elective (Select one):
Mass Media Research
Year 3 (Broadcasting Major)
Semester 5 Semester 6
Introduction to Screen Studies Video Documentary Production
Video Production 1 Video Production 2
Introduction to Screenwriting Directing Workshop
Elective (Select one):
Mass Media Research
Alumni Profile
Randy Siswanto

Randy Siswanto

Content Manager

“Be passionate and keep experimenting. There is only learning in the process of life.”

Career Opportunities
  • Audio-Visual Producer
  • Reporter/Broadcast Journalist
  • Multimedia Producer/Writer
  • Account Executive
  • Public Relations Executive
  • Communication Executive
  • Product Executive
  • Brand Executive
  • Advertising Executive
  • Web Designer
  • Assistant Producer/Director
  • Editor
  • Copywriter
  • Media Executive
  • Sub-Editor
  • Art Director
  • Regional Correspondent
  • Scriptwriter
About the Industry

Broadcasting (Radio & TV) plays a very important role in mass media. It consists of radio and television stations and networks that broadcast original content or acquire the rights to broadcast already produced television and radio programmes. Whether it is economy, politics, science, health, sports, entertainment and etc., the broadcasting industry is a powerful medium to communicate with the masses.

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