One year into Covid-19, Botswana, just like any other country all over the world is dealing with unprecedented challenges caused by the pandemic. At the fore of the battle are frontline heroes who continue to devote their time everyday oftentimes risking their lives – in efforts to manage the pandemic for the benefit of the nation.
On the latest addition of Limkokwing Botswana’s corporate social responsibility initiatives, was the recent launch of the Tan Sri Limkokwing Frontline Heroes Campaign spearheaded by Founding President of Limkokwing Tan Sri Dato’ Sri Paduka Limkokwing - who for over 50 years has dedicated his life to uplifting lives of others globally through impactful campaigns that addressed the world’s most urgent concerns.
The frontline heroes campaign was launched in conjunction with the eighth annual biggest tree lighting ceremony officiated by the Minister for Presidential Affairs, Governance and Public Administration; Honorable Kabo Morwaeng.
In giving his speech Honourable Morwaeng said, “We reflect on the New Year and its anticipated promises. Tan Sri Limkokwing and Limkokwing University has invited us all here to witness their Christmas gift to the nation as well as the thoughtful donations they are giving various charities. As a nation we extend gratitude to the University and the Founder President Tan Sri Limkokwing for this benevolent gesture. The University has definitely brought the Christmas cheer upon us and has set a marker for the way we celebrate our festive season.”
Delivering the Founding President’s message which focused on the Tan Sri Limkokwing Frontline Heroes Campaign was Director of Communications & PR Ms. Mercy Rebaone Thebe - “We want to contribute in whatever way possible to lessen the impact of the pandemic and to show our appreciation to the brave front liners for their sacrifice, dedication and contribution during Botswana’s hour of need. It is times like this that we really need to step up and be united, putting aside our differences, and work together in our collective fight against Covid-19. As we celebrate this festive season, let us share the joyous spirit of giving those in need. What a better time to bring dignity and poise, what a better time to bring a smile on someone’s face particularly the young ones.”
It is the University’s mission to push its staff and students to strive to live by the norm that embraces the fact that, giving back to society must be a life-long activity that goes beyond just financial contributions and produce graduates that will channel their energy and their creativity in events that build societies and get involved in community work that will add value and meaning into their lives.
Late last year, Limkokwing University donated Christmas hampers and goodies to children from SOS Children’s Village, Gamodubu Child Care Trust and Childline Botswana at the ceremony that was attended by senior government officials as well as captains of creative industries. The Limkokwing University choir delivered stellar renditions of Christmas Carols with multi award winning poet Berry Heart who is one of the Tan Sri Limkokwing Creative Sector Scholarships Beneficiaries.
