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Bachelor of Arts (Hons) in Professional Communication

Faculty of Communication, Media & Broadcasting KP/JPS (KR11180) 03/15

The importance of communication as an integral part of individual success is recognised in this programme as it strives to equip students with the ability to communicate at all levels of society. Students are exposed to the varied skills of communication, advertising, public relations, writing and marketing as well as the soft skills of interacting well with people to enhance communication effectiveness.

Show Programme Structure

Year 1
Semester 1 Semester 2
Writing Skills for Communicators Writing for Mass Media
Communication Theories Communication in the New Economy
Public Speaking & Presentation Skills Principles of Public Relations
Introduction to Web Technology Advertising Creativity
Fundamentals of Organisational Behaviour Digital Imaging
Select One: Select One:
Malaysian Studies Moral Studies
Co-Curriculum 1 Islamic Studies
Co-Curriculum 2
Year 2
Semester 3 Semester 4
Writing for Creative Industries Media Audience Studies
Media Law and Ethics Communication Technology
Global Marketing
Major: Select One Major: Select Two
Public Relations Writing Corporate Communication
Copywriting Managing Publicity & Media Relations
Media Planning
Strategic Advertising
Elective: Select One Elective: Select One
Public Relations Communications Consumer Behaviour
Advertising Agency Management Dynamics of Small Business
Principles of Business Law
Global Classroom
Select One
Bahasa Kebangsaan A/B
Co-Curriculum 3
Year 3
Semester 5 Semester 6
Communication Research Methods Dissertation
Entrepreneurship Innovative Problem Solving Skills
Strategic Marketing Communication
Major: Select OneMajor: Select One
Public Relations Campaign International Public Relations
Advertising Campaign Global Advertising
Elective: Select One Elective: Select One
Advertising Regulations, Issues & Ethics Internet Marketing
Public Relations Management Digital Advertising
Internship

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Year 1
Semester 1 Semester 2
Civic Education Introduction to Advertising
French Language 1 Introduction to Social Studies
Business Communication Skills 1 Media Appreciation
Fundamentals of Computer Systems Professional Writing
Creative Studies Principles of Banking
Introduction to Mass Media Business Communication Skills 2
Year 2
Semester 3 Semester 4
Intercultural Communication Fundamentals of Organisational Behaviour
Introduction to Multimedia Principles of Business Law
Introduction to Web Technology Communications in the New Economy
Communication Theories Public Relations Principles
International Public Relations Writing for Mass Media
Public Speaking & Presentation Skills Global Classroom
Year 3
Semester 5 Semester 6
Advertising Creativity Communication Research Methodology
Writing for Creative Industries Communication Management
Media Law and Ethics Corporate Communication
Public Relations Writing Managing Publicity & Media Relations
Copywriting Media Audience Studies
Global Marketing Entrepreneurship
Year 4
Semester 7 Semester 8
Internship Innovative Problem Solving Skills
  International Public Relations
  Advertising Campaign
  Internet Marketing
  Digital Marketing
  Academic Paper
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