On 16 July 2018, Reader’s Digest Advertising Sales Director of Malaysia, Helen Corry, visited Limkokwing University to discuss collaboration on digital platforms.
Founder and President, Tan Sri Dato Sri’ Paduka Dr. Limkokwing said the University was interested to work with Reader’s Digest, mainly on handling the designs for online content.
Tan Sri Limkokwing said that it was important to include interesting content online to be able to attract more youngsters to visit the website.
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The second potential area for collaboration was in promoting the English language.
“We should also develop a platform together to promote English, and from there on, initiate online activities like online debating, writing, videos and anything that would be of interest among the young people,” said Tan Sri Limkokwing.
With online digital platforms taking over print, Tan Sri Limkokwing said it is crucial to include creative touches in the content, while catering to the current generation’s trends and tastes.
“It is always a pleasure to collaborate in many different ways with Limkokwing University and I would like to thank Tan Sri Limkokwing for always having an eye for creativity and innovation, which are the two key elements in shaping a successful country,” said Ms Corry.
