Limkokwing showcases cultural opulence at the London Fashion Week

5 March 2019

Limkokwing showcases cultural opulence at the London Fashion Week

Limkokwing University successfully closed London Fashion Week 2019 with a dazzling array of clothes featuring Malaysian traditional texture imbued with international flavors on 17 February 2019 at the Freemasons Hall, London.

Among those on the guest list were representatives from the UK brand Julien Macdonald, British Malaysian Association, MATRADE, fashion editors, media, embassies, alumni, family and friends and many recognised faces in the London fashion community.

The event was in partnership with Toni & Guy, Kryolan Make Up, along with Malaysian brands Wanderlust & Co. and Saadiah Aziz, who provided stunning Sabahan traditional accessories.

To prepare for the University’s fourth showcase at this year’s London Fashion Week, students and designers went to countries as far as Botswana, Lesotho, Indonesia, Iran, and of course, Malaysia, to find the right materials to inject into the collection.

The University’s involvement is a continuation of presenting Asian and African cultures to a western audience. Since the first show in 2012, Limkokwing has incorporated rich cultural prints from countries, where the University’s campuses are located, to select extravagant accessories and high-end looks to highlight the values of Asian and African cultures to a global audience.

Under the tutelage and direction of Dato’ Tiffanee Marie Lim, the University has showcased world-class collections in Osaka, Chengdu, Cambodia, Botswana, Jakarta, Paris, London, Singapore, Sri Lanka and Malaysia for more than a decade.

The garments created by alumni and student designers of Limkokwing University have received high acclaimed from Vogue UK, Harper’s Bazaar, Singapore Fashion Week. Furthermore, clothes from “Date Night”, Limkokwing University’s 2018 London Fashion Week, were featured in the second season of American Beauty Star; a beauty competition featuring Beyonce’s makeup artist, Sir John, hosted by supermodel, Ashley Graham.

Breaking Boundaries through Creativity and Innovation

The achievements of the students at Limkokwing have always been unmatched with students winning awards in all competitions they participate in. The University has a long history and tradition in breaking barriers and attaining record breaking achievements.

Founded by Malaysia’s Father of Innovation, Tan Sri Dato’ Sri Paduka Dr. Limkokwing, the global brand is now the world’s largest creative sector with 30,000 creative minds from over 160 countries in its 14 campuses across the world. It is actively engaged in producing creative content for broadcasting, architecture, telecommunications, and fashion, music amongst others.

At Limkokwing University, creativity is defined as a way to communicate one’s vision shown by all parts of the University, from the founder to the staff and especially the students. All the innovation, creativity, and empowerment instilled in the University have quite simply personified Limkokwing University as an innovator.

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