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Hearts On Fire setting the jewellery industry ablaze

10 April 2018

Hearts On Fire setting the jewellery industry ablaze

‘Hearts On Fire – The World’s Most Perfectly Cut Diamond’ is a privately-held diamond jewellery design and manufacturing company founded in 1996 by Glen and Susan Rothman. Since it’s establishment, the company has been pioneering a wide range of exclusively crafted engagement rings, wedding rings and diamond jewellery.

1996 was a crucial year for Hearts On Fire (HOF) as the brand was first created in the U.S. to establish a benchmark in quality diamonds.

It became known for the World’s Most Perfectly Cut Diamond and quickly sold out its first collection.

Meanwhile, with more than 55 years of rich history, Habib Jewels now works closely with Hearts On Fire, to satisfy the growing local demand.

Both HOF and Habib Jewels took part recently in an industry talk at Limkokwing University on 5 April 2018.


Global presence

HOF has expanded its global presence, establishing roots in Taiwan, Singapore, Hong Kong and the Caribbean.

Apart from Habib Jewels, the company has also built partnerships with brands such as Victoria’s Secret and Godiva.

In 2007, HOF was recognised as a true global luxury brand, with an impressive presence in 32 countries throughout North America, Asia, Europe and Latin America.

HOF’s first architectural collection was launched in 2008, featuring diamond jewellery designs inspired mainly from architectural structures from all over the world and was then featured in a multi-page editorial article of Architectural Digest.

New but experienced

In 2012, HOF welcomed llaria Lanzoni to the team as Director of Design, a native of Italy who brings seventeen years of design expertise to her new role.

In the same year, HOF launched a retail concept for its new standalone boutique store with the opening of Hearts On Fire in the Forum Shops at Caesars Palace Las Vegas.

It also designed the crown for Miss Universe Australia in 2013.

Then in 2015, HOF launched a new global marketing campaign and brand platform – ‘Ignite Something’.

The aim of the campaign was to change the way consumers relate to diamond jewellery and is part of a series of initiatives that introduced a new vision of luxury to consumers around the world.


Major collaboration

The brands’s first major collaboration with another luxury jewellery designer took place in 2015 as they launched its HOF by Stephen Webster collection.

The collection was then sold in selected HOF and Stephen Webster’s stores in North America, Europe and Greater China, as well as selected independent retail stores.

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