Bachelor of Arts (Hons) in Broadcasting & Journalism @ Limkokwing University of Creative Technology

Bachelor of Arts (Hons) in Broadcasting & Journalism

FACULTY OF BUSINESS & COMMUNICATION (FBC) (R3/321/6/0036)(11/26)(A-6187)

Broadcasting and journalism demands a combined set of skills and knowledge both in print and broadcasting industries. Broadcast copy is written to be read by a newscaster with accurate words and sentences which compliments picture, video and audio leading to a perfect story. Print journalists must prepare themselves to write, report and deliver the content for print parallel with the emergence of new media. The television, radio and new media industries continue to evolve in exciting ways. As the news business moves more rapidly from printed newspapers to electronic news, the demand for graduates equipped for the industries of broadcasting and journalism will only grow, especially in areas that include politics, investigative journalism, talk shows, science and technology, entertainment and sports. The programme will train students to not only hone their writing and editing skills in broadcasting and journalism, but also to be more enterprising and inquisitive in order to stand out from the crowd.

Show Programme Structure

Year 1
Semester 1 Semester 2
Writing Skills for Communicators Web Technology 1
Mass Media & Society Introduction to New Writing
History of Journalism News Media Institutions
Principles of Broadcasting English 2
Year 2
Semester 3 Semester4
Introduction to Reporting Media Law & Ethics
Documentary Theory & Practice Web Journalism
Graphic & Publication Design Principles of Scriptwriting
Feature Writing Corporate Production
English 3 Political New Analysis
  Elective (Choose one only):
Corporate Communications
Public Relations Writing
Year 3
Semester 5 Semester 6
Communication Research Methodology Dissertation
New Values Newspaper Production
Screen Production Techniques International Public Relations
Strategic Marketing Broadcast Production Project
Elective (Choose one only): Elective Major (Choose one only):
Entrepreneurship Strategic Marketing Communication
Public Relations Management Instructional Video Production
Organisational Behaviour
Short Semester
Internship (News Organisation)
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