Brand designer power house and creator of the now-classic CK One Fragrance, Calvin Klein - one of the leading fashion design and marketing studios in the world , has recently launched yet another captivating scent for men and women called CK One Shock Street Edition, together with Malaysia’s University of Innovation, the Limkokwing University of Creative Technology.
The citrus-based fresh fragrance, printed black for men and white for women, and decorated with neon cutting-edge graffiti-designs is set to appeal to any hip person, explaining the collaboration with Limkokwing University of Creative Technology in search of keeping the spirit of innovation alive through youthful creativity.
During the scent’s successful sold out launch at Mid Valley Mega Mall, the Limkokwing Magic Dance Crew which comprised of students and dancers from 10 nations including United Kingdom, Slovakia, Pakistan, Botswana, Pakistan, Kuwait , China, Malaysia, Indonesia and Zimbabwe created a stand still within the crowd as they showcased their street dance skills on stage inspired by the fragrance limited street edition theme. The crew was seen wearing cool and edgy design collections by the University’s latest brand, Limkokwing Fashion Club which set to be the first fashion brand to be released by a University.
“Working with Calvin Klein, which is one of the world’s biggest brands was a dream achieved. I think that it was great on their behalf to combine street dance and art which is usually frowned upon by a number of societies and take this form of art to a commercial level that can be appreciated like they did,” said Nicole Ryan from the United Kingdom, Head Choreographer and Program Leader of the Professional Performing Arts Diploma at Limkokwing University of Creativity and Innovation.
“We enjoyed showing off the high artistic quality that we possess at Limkokwing University together with the iconic fashion brand Calvin Klein and we hope to host many more events of this caliber in the future,” she added on.
The unique performance was accompanied by a live street art painting of two jumbo- sized frames of the new fragrance bottle at the promotional booths by talented Bachelors (Hons) student in Animation student Sebastian Guzman from Caracas, Venezuela.
“I had an amazing time doing live painting for the CK One Shock Street Edition launch and contributing artistically to this successful brand name. I have always been a strong believer in art. I can make art anywhere, anytime — because it is something I really love doing. Portraying my imagination on the massive canvases in front of the crowd during the launch will always be memorable to Me,” says Sebastian.
Limkokwing University of Creative Technology is well known for its efforts in promoting creativity and innovation globally. It was officially recognized as the country’s University of Innovation in 2012 by the Ministry of Higher Education and it continues to spread innovation to 35,000 students at its campuses in 10 countries worldwide.