Bachelor of Design (Hons) in Professional Design (Visual Communication)
Faculty of Design Innovation KPT/JPS (KR9394) 10/13
The Bachelor of Design (Hons) in Professional Design is a three-year honours degree designed to progressively develop a student’s creative potential in conceptualising and innovative technical skills as they progress. In the first two years, students will acquire the necessary fundamental knowledge and skills of a graphic designer with direct exposure to the industry in the areas of corporate communications, multimedia and illustration. In the second half of Year 2, students will gain eleven weeks of practical industry experience.
In the final year, students will specialise and develop deeper knowledge in an area of their choice, which includes advertising and multimedia with supporting subjects in animation, web technology and marketing. Equipped with entrepreneurship and design management knowledge, our graduates will enter into the industry with confidence to succeed. They will take on the challenge to develop their careers at a global level.
I went from being spoon fed to being taught in an independent holistic approach which allowed me to be more mature in thinking.
- Art Director
- Design manager
- Desktop publishing specialist
- Image touch-up designer
- Advertising manager
- Graphic designer
- Packaging designer
- Event production manager
- Communications designer
- Stationery designer
- Set designer
- Magazine or newspaper designer
- Web page designer
- Exhibition designer
- Multimedia designer
About the Industry
Art & design is the application of design and aesthetics to objects of function and everyday use. Whereas fine arts serve as intellectual stimulation to the viewer or academic sensibilities, the applied arts incorporate design and creative ideals to objects of utility, such as a cup, magazine or decorative park bench. There is considerable overlap between the field and that of the decorative arts; to some extent they are alternative terms.
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