MBA in Communication & Public Relations
KPT/JPS (A7617) 05/12
Alumni Profile
Chuah Jay Mee
Marketing Director, Everquest Sdn Bhd
Starting this company means facing more challenges, and I am prepared for a tough time in an industry known to be competitive and challenging. Despite the challenges I am certain that it will be equally rewarding.
Career Opportunities
- Marketing Directors
- Advertising Agents
- Public Affair Advisor
- Managers
- Public Relations Directors
- Public Opinion Analysts
About the Industry
A form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.
Industry Partner
Ministry of Health
The Ministry of Health and Limkokwing-MDI collaborated on a long-term programme to discourage smoking…